Steam iron brands in New Zealand:Which are most popular?
In September 2026, Philips was the most searched steam iron brand in New Zealand, accounting for 59.7% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Philips showed up in every answer. Philips was recommended most often, coming first in four out of five responses.
PhilipsShare of searches 59.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Russell HobbsShare of searches 24.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
TefalShare of searches 15.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
BraunShare of searches 0.46%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
BoschShare of searches 0%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top steam iron brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Philips appeared every time. Philips was recommended most often, coming first in four out of five answers. Braun was second, and Tefal was third. Bosch, which ranked fifth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Philips1st
- Braun2nd
- Tefal3rd
- Russell Hobbs4th
- Bosch–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Philips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tefal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Braun4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Russell Hobbs2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about steam iron brands
5 answers
Asked ChatGPT
“Which steam iron brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best steam iron brands in New Zealand?”
Asked ChatGPT
“What's the best steam iron brand in New Zealand for easy wrinkle removal?”
Searched Google, AI Overview
“steam iron nz”
Searched Google, AI Overview
“iron for shirts”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which steam iron brands do people search for most?
This chart shows how often people search Google for each steam iron brand by name. Each line represents a brand's share of searches for all five steam iron brands we track, month by month, from searches in New Zealand.
Share of searches by month for Philips, Russell Hobbs, Tefal. The figures are in the table below the chart.
View monthly share of searches table
| Month | Philips | Russell Hobbs | Tefal | Braun | Bosch |
|---|---|---|---|---|---|
| Oct 2025 | 59.9% | 23% | 16.3% | 0.65% | 0.13% |
| Nov 2025 | 56% | 26.9% | 16.2% | 0.76% | 0.11% |
| Dec 2025 | 60.1% | 24.6% | 14.7% | 0.54% | 0.11% |
| Jan 2026 | 63.1% | 22.4% | 13.8% | 0.59% | 0.12% |
| Feb 2026 | 63.4% | 22.2% | 13.6% | 0.58% | 0.15% |
| Mar 2026 | 59.4% | 22.1% | 18.1% | 0.42% | 0% |
| Apr 2026 | 63.8% | 21.3% | 14.5% | 0.46% | 0% |
| May 2026 | 64.9% | 20.1% | 14.5% | 0.43% | 0.11% |
| Jun 2026 | 64.4% | 19.7% | 15.5% | 0.42% | 0% |
| Jul 2026 | 60.3% | 23.5% | 15.7% | 0.43% | 0.11% |
| Aug 2026 | 59.2% | 22.4% | 17.8% | 0.52% | 0.1% |
| Sep 2026 | 59.7% | 24.2% | 15.6% | 0.46% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.7% | 5.2K | -8.6% | +0.6 points | |
| 2, held 2nd | 24.2% | 2.1K | -2.3% | +1.8 points | |
| 3, held 3rd | 15.6% | 1.4K | -20.3% | -2.1 points | |
| 4, held 4th | 0.46% | 40 | -20% | -0.1 points | |
| 5, held 5th | 0% | 0 | -100% | -0.1 points |
1.
Philips59.7%
Held 1st. 5.2K estimated branded searches, -8.6% vs prior month. Share +0.6 points.
24.2%
Held 2nd. 2.1K estimated branded searches, -2.3% vs prior month. Share +1.8 points.
3.
Tefal15.6%
Held 3rd. 1.4K estimated branded searches, -20.3% vs prior month. Share -2.1 points.
4.
Braun0.46%
Held 4th. 40 estimated branded searches, -20% vs prior month. Share -0.1 points.
5.
Bosch0%
Held 5th. 0 estimated branded searches, -100% vs prior month. Share -0.1 points.
Which brand is most popular in search among steam iron brands in New Zealand?
5 brands
In September 2026, Philips was the most searched among steam iron brands in New Zealand, with an estimated 5.2K branded searches, 59.7% of all searches for the five we track. Russell Hobbs is in 2nd place, 35.5 percentage points behind at 24.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Philips | 59.9% → 59.7% | 64.9%May 2026 | 56%Nov 2025 | 1st |
| Russell Hobbs | 23% → 24.2% | 26.9%Nov 2025 | 19.7%Jun 2026 | 2nd |
| Tefal | 16.3% → 15.6% | 18.1%Mar 2026 | 13.6%Feb 2026 | 3rd |
| Braun | 0.65% → 0.46% | 0.76%Nov 2025 | 0.42%Mar 2026 | 4th |
| Bosch | 0.13% → 0% | 0.15%Feb 2026 | 0%Mar 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Russell Hobbs’ share of searches among steam iron brands in New Zealand increased from 23% to 24.2%.
- Across the 12 months ending September 2026, Tefal’s share of searches among steam iron brands in New Zealand decreased from 16.3% to 15.6%.
- Across the 12 months ending September 2026, Philips’ share of searches among steam iron brands in New Zealand peaked at 64.9% in May 2026 and was lowest at 56% in November 2025.
- Across the 12 months ending September 2026, Russell Hobbs’ share of searches among steam iron brands in New Zealand peaked at 26.9% in November 2025 and was lowest at 19.7% in June 2026.
- Across the 12 months ending September 2026, Tefal’s share of searches among steam iron brands in New Zealand peaked at 18.1% in March 2026 and was lowest at 13.6% in February 2026.
- Across the 12 months ending September 2026, Philips, Braun and Bosch held steady: their share of searches among steam iron brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand steam iron brands in September 2026?
5 changes
In September 2026, Russell Hobbs gained share of searches among steam iron brands in New Zealand, from 22.4% to 24.2%.
In September 2026, Philips gained share of searches among steam iron brands in New Zealand, from 59.2% to 59.7%.
In September 2026, Tefal lost share of searches among steam iron brands in New Zealand, from 17.8% to 15.6%.
Estimated monthly branded searches for Bosch in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.
Estimated monthly branded searches for Braun in New Zealand fell 20% over 12 measured months, from 50 to 40 in September 2026.
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