Breville vs Tefal:Which is more popular?
In September 2026, Breville had more branded searches than Tefal among pancake maker brands in New Zealand. Breville had about 13,200 branded searches, while Tefal had 1,370. Breville made up 73.5% of all pancake maker brand searches we track, and Tefal accounted for 7.6%. When we asked ChatGPT and Google AI Overviews about pancake maker brands, Breville appeared in all five answers and Tefal in none.
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Top pancake maker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Breville appeared in all five answers. Tefal did not appear in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Breville5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pancake maker brands
5 answers
Asked ChatGPT
“Which pancake maker brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pancake maker brands in New Zealand?”
Asked ChatGPT
“What's the best pancake maker brand in New Zealand for easy breakfast?”
Searched Google, AI Overview
“best pancake maker”
Searched Google, AI Overview
“electric pancake maker”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Breville or Tefal more popular in search?
This chart shows how often people search Google for Breville and Tefal by name. Each line represents a brand's share of searches for all four pancake maker brands we track, month by month, from searches in New Zealand.
Share of searches by month for Breville, Tefal. The figures are in the table below the chart.
View monthly share of searches table
| Month | Breville | Russell Hobbs | Tefal | Ninja |
|---|---|---|---|---|
| Oct 2025 | 74.8% | 11.3% | 8% | 6% |
| Nov 2025 | 72.7% | 12.4% | 7.5% | 7.4% |
| Dec 2025 | 73.7% | 11.7% | 7% | 7.6% |
| Jan 2026 | 73.4% | 11.6% | 7.2% | 7.8% |
| Feb 2026 | 72.8% | 12.2% | 7.5% | 7.4% |
| Mar 2026 | 73.8% | 11.3% | 9.2% | 5.7% |
| Apr 2026 | 75.1% | 10.8% | 7.4% | 6.7% |
| May 2026 | 75.1% | 10.7% | 7.7% | 6.5% |
| Jun 2026 | 73.3% | 11.1% | 8.8% | 6.8% |
| Jul 2026 | 73.9% | 11.7% | 7.8% | 6.7% |
| Aug 2026 | 73.3% | 11.5% | 9.1% | 6.1% |
| Sep 2026 | 73.5% | 11.8% | 7.6% | 7.1% |
How has the Breville and Tefal comparison changed over the last 12 months?
3 findings
- Breville was ahead of Tefal in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Breville’s share of searches among pancake maker brands in New Zealand moved from 74.8% to 73.5%, and its estimated monthly branded searches moved from 11.7K to 13.2K.
- Across the 12 months ending September 2026, Tefal’s share of searches among pancake maker brands in New Zealand moved from 8% to 7.6%, and its estimated monthly branded searches moved from 1.3K to 1.4K.
How did search popularity change for New Zealand pancake maker brands in September 2026?
2 changes
In September 2026, Tefal lost share of searches among pancake maker brands in New Zealand, from 9.1% to 7.6%.
Estimated monthly branded searches for Breville in New Zealand rose 13.2% over 12 measured months, from 11.7K to 13.2K in September 2026.
How are branded searches counted?
22 search terms
Brandwave collects information about searches that people make online using Breville’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Breville
10 branded search terms
- breville
- breville air fry
- breville barista express
- breville barista pro
- breville barista touch
- breville bread maker
- breville descaler
- breville double boiler
- breville juicer
- breville oracle
Tefal
12 branded search terms
- multicooker tefal
- tefal
- tefal actifry
- tefal ingenio
- tefal jamie oliver
- tefal saucepans
- tefal set
- tefal steam
- tefal thermosignal
- tefal ultimate
- tefal unlimited
- tefal vok
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