How popular isNinja?
In September 2026, people searched for Ninja by name about 27,600 times in New Zealand, a 7.5% increase from the previous year. These searches made up 7.1% of all New Zealand pancake maker brand searches, placing Ninja fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about pancake maker brands, Ninja did not appear in any of the answers.
Ninja is the fourth most searched of 4 competitors.
BrevilleShare of searches 73.5%Mentioned in 5 of 5 AI answers
Russell HobbsShare of searches 11.8%Mentioned in 0 of 5 AI answers
TefalShare of searches 7.6%Mentioned in 0 of 5 AI answers
NinjaShare of searches 7.1%Mentioned in 0 of 5 AI answers
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Top pancake maker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ninja did not appear in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Breville5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pancake maker brands
5 answers
Asked ChatGPT
“Which pancake maker brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pancake maker brands in New Zealand?”
Asked ChatGPT
“What's the best pancake maker brand in New Zealand for easy breakfast?”
Searched Google, AI Overview
“best pancake maker”
Searched Google, AI Overview
“electric pancake maker”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which pancake maker brands compete with Ninja?
Share of searches by month for Breville, Russell Hobbs, Tefal, Ninja. The figures are in the table below the chart.
View monthly share of searches table
| Month | Breville | Russell Hobbs | Tefal | Ninja |
|---|---|---|---|---|
| Oct 2025 | 74.8% | 11.3% | 8% | 6% |
| Nov 2025 | 72.7% | 12.4% | 7.5% | 7.4% |
| Dec 2025 | 73.7% | 11.7% | 7% | 7.6% |
| Jan 2026 | 73.4% | 11.6% | 7.2% | 7.8% |
| Feb 2026 | 72.8% | 12.2% | 7.5% | 7.4% |
| Mar 2026 | 73.8% | 11.3% | 9.2% | 5.7% |
| Apr 2026 | 75.1% | 10.8% | 7.4% | 6.7% |
| May 2026 | 75.1% | 10.7% | 7.7% | 6.5% |
| Jun 2026 | 73.3% | 11.1% | 8.8% | 6.8% |
| Jul 2026 | 73.9% | 11.7% | 7.8% | 6.7% |
| Aug 2026 | 73.3% | 11.5% | 9.1% | 6.1% |
| Sep 2026 | 73.5% | 11.8% | 7.6% | 7.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.5% | 13.2K | -4.1% | +0.3 points | |
| 2, held 2nd | 11.8% | 2.1K | -2.3% | +0.3 points | |
| 3, held 3rd | 7.6% | 1.4K | -20.3% | -1.5 points | |
| 4, held 4th | 7.1% | 1.3K | +11.4% | +1 points |
1.
Breville73.5%
Held 1st. 13.2K estimated branded searches, -4.1% vs prior month. Share +0.3 points.
11.8%
Held 2nd. 2.1K estimated branded searches, -2.3% vs prior month. Share +0.3 points.
3.
Tefal7.6%
Held 3rd. 1.4K estimated branded searches, -20.3% vs prior month. Share -1.5 points.
4.
Ninja7.1%
Held 4th. 1.3K estimated branded searches, +11.4% vs prior month. Share +1 points.
Compare popularity between Ninja and its closest rivals
Every comparison with Ninja
35 comparisons
- Breville vs Ninja
- Ninja vs Philips
- KitchenAid vs Ninja
- Ninja vs Thermomix
- Kenwood vs Ninja
- De'Longhi vs Ninja
- Ninja vs Sunbeam
- Ninja vs Russell Hobbs
- Ninja vs Tefal
- Ninja vs NutriBullet
- Ninja vs Traeger
- Le Creuset vs Ninja
- Ninja vs Ooni
- Ninja vs Scanpan
- Ninja vs Vitamix
- Ninja vs Victorinox
- HexClad vs Ninja
- Ninja vs Staub
- Joseph Joseph vs Ninja
- Global Knives vs Ninja
- Ninja vs Wusthof
- Circulon vs Ninja
- GreenPan vs Ninja
- Lodge vs Ninja
- Ninja vs Oklahoma Joe's
- Baccarat vs Ninja
- Ninja vs Weber
- Ninja vs Pit Boss
- Ninja vs Salter
- Ninja vs ZWILLING
- COSORI vs Ninja
- Ninja vs WMF
- BlendJet vs Ninja
- Blendtec vs Ninja
- Ninja vs Pyrolux
How has branded search demand for Ninja changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ninja in New Zealand rose from 25.7K to 27.6K.
- Across the 12 months ending September 2026, Ninja’s share of searches among pancake maker brands in New Zealand increased from 6% to 7.1%.
- Across the 12 months ending September 2026, Ninja’s share of searches among pancake maker brands in New Zealand peaked at 7.8% in January 2026 and was lowest at 5.7% in March 2026.
How did search popularity change for New Zealand pancake maker brands in September 2026?
4 changes
In September 2026, Ninja gained share of searches among pancake maker brands in New Zealand, from 6.1% to 7.1%.
In September 2026, Tefal lost share of searches among pancake maker brands in New Zealand, from 9.1% to 7.6%.
Estimated monthly branded searches for Russell Hobbs in New Zealand rose 20.5% over 12 measured months, from 1.8K to 2.1K in September 2026.
Estimated monthly branded searches for Breville in New Zealand rose 13.2% over 12 measured months, from 11.7K to 13.2K in September 2026.
How are Ninja’s branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Ninja’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- air fryer ninja
- ninja air fryer
- ninja blast
- ninja blender
- ninja creami
- ninja foodi
- ninja kettle
- ninja mixer
- ninja toaster
Who owns Ninja?
Ninja is owned by 
SharkNinja. Brandwave also tracks Shark and 
Shark Beauty, owned by the same company, in New Zealand.
Do you work for Ninja? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Ninja compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Small kitchen appliance brands | 1st of 10 | 27.7% | Show ranking |
| Blender brands | 4th of 6 | 3.8% | Show ranking |
| Toaster oven brands | 5th of 5 | 4.4% | Show ranking |
| Air fryer brands | 4th of 7 | 6.5% | Show ranking |
| Chip fryer brands | 5th of 5 | 5.3% | Show ranking |
| Pancake maker brands | 4th of 4 | 7.1% | Shown above |
| Grill pan brands | 4th of 7 | 8.2% | Show ranking |
| Griddle pan brands | 4th of 7 | 8.3% | Show ranking |
| Frying pan brands | 3rd of 7 | 8.3% | Show ranking |
| Induction pans brands | 4th of 7 | 8.6% | Show ranking |
| Pots and pans brands | 3rd of 7 | 8.6% | Show ranking |
| Cold press juicer brands | 2nd of 5 | 8.7% | Show ranking |
| Knife set brands | 2nd of 7 | 12% | Show ranking |
| Smoker grill brands | 2nd of 5 | 27.5% | Show ranking |
| Egg poacher brands | 1st of 3 | 85.2% | Show ranking |
| Portable blender brands | 1st of 2 | 92% | Show ranking |
Is Ninja your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.