Ninja vs Russell Hobbs:Which is more popular?
In September 2026, Russell Hobbs had more branded searches than Ninja among pancake maker brands in New Zealand. Russell Hobbs had about 2,120 branded searches, while Ninja had 1,270. Russell Hobbs made up 11.8% of all pancake maker brand searches we track, and Ninja accounted for 7.1%. When we asked ChatGPT and Google AI Overviews about pancake maker brands, neither Ninja nor Russell Hobbs appeared in any of the five answers.
Who do people search for more?
Russell Hobbs, about 67% more searches than Ninja
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top pancake maker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Ninja nor Russell Hobbs showed up in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Breville5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pancake maker brands
5 answers
Asked ChatGPT
“Which pancake maker brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pancake maker brands in New Zealand?”
Asked ChatGPT
“What's the best pancake maker brand in New Zealand for easy breakfast?”
Searched Google, AI Overview
“best pancake maker”
Searched Google, AI Overview
“electric pancake maker”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Ninja or Russell Hobbs more popular in search?
This chart shows how often people search Google for Ninja and Russell Hobbs by name. Each line represents a brand's share of searches for all four pancake maker brands we track, month by month, from searches in New Zealand.
Share of searches by month for Russell Hobbs, Ninja. The figures are in the table below the chart.
View monthly share of searches table
| Month | Breville | Russell Hobbs | Tefal | Ninja |
|---|---|---|---|---|
| Oct 2025 | 74.8% | 11.3% | 8% | 6% |
| Nov 2025 | 72.7% | 12.4% | 7.5% | 7.4% |
| Dec 2025 | 73.7% | 11.7% | 7% | 7.6% |
| Jan 2026 | 73.4% | 11.6% | 7.2% | 7.8% |
| Feb 2026 | 72.8% | 12.2% | 7.5% | 7.4% |
| Mar 2026 | 73.8% | 11.3% | 9.2% | 5.7% |
| Apr 2026 | 75.1% | 10.8% | 7.4% | 6.7% |
| May 2026 | 75.1% | 10.7% | 7.7% | 6.5% |
| Jun 2026 | 73.3% | 11.1% | 8.8% | 6.8% |
| Jul 2026 | 73.9% | 11.7% | 7.8% | 6.7% |
| Aug 2026 | 73.3% | 11.5% | 9.1% | 6.1% |
| Sep 2026 | 73.5% | 11.8% | 7.6% | 7.1% |
How has the Ninja and Russell Hobbs comparison changed over the last 12 months?
3 findings
- Russell Hobbs was ahead of Ninja in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ninja’s share of searches among pancake maker brands in New Zealand moved from 6% to 7.1%, and its estimated monthly branded searches moved from 930 to 1.3K.
- Across the 12 months ending September 2026, Russell Hobbs’ share of searches among pancake maker brands in New Zealand moved from 11.3% to 11.8%, and its estimated monthly branded searches moved from 1.8K to 2.1K.
How did search popularity change for New Zealand pancake maker brands in September 2026?
2 changes
In September 2026, Ninja gained share of searches among pancake maker brands in New Zealand, from 6.1% to 7.1%.
Estimated monthly branded searches for Russell Hobbs in New Zealand rose 20.5% over 12 measured months, from 1.8K to 2.1K in September 2026.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Ninja’s and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ninja
2 branded search terms
- ninja blast
- ninja foodi
Russell Hobbs
7 branded search terms
- multicooker russell hobbs
- russell hobbs
- russell hobbs chopper
- russell hobbs irons
- russell hobbs jug
- russell hobbs steam
- russellhobbs
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