Pancake maker brands in New Zealand:Which are most popular?
In September 2026, Breville was the most searched pancake maker brand in New Zealand, accounting for 73.5% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Breville showed up in every answer.
BrevilleShare of searches 73.5%Mentioned in 5 of 5 AI answers
Russell HobbsShare of searches 11.8%Mentioned in 0 of 5 AI answers
TefalShare of searches 7.6%Mentioned in 0 of 5 AI answers
NinjaShare of searches 7.1%Mentioned in 0 of 5 AI answers
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Top pancake maker brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Breville appeared every time. Russell Hobbs, which ranked second in searches, was not mentioned at all.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Breville5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pancake maker brands
5 answers
Asked ChatGPT
“Which pancake maker brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pancake maker brands in New Zealand?”
Asked ChatGPT
“What's the best pancake maker brand in New Zealand for easy breakfast?”
Searched Google, AI Overview
“best pancake maker”
Searched Google, AI Overview
“electric pancake maker”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which pancake maker brands do people search for most?
This chart shows how often people search Google for each pancake maker brand by name. Each line represents a brand's share of searches for all four pancake maker brands we track, month by month, from searches in New Zealand.
Share of searches by month for Breville, Russell Hobbs, Tefal, Ninja. The figures are in the table below the chart.
View monthly share of searches table
| Month | Breville | Russell Hobbs | Tefal | Ninja |
|---|---|---|---|---|
| Oct 2025 | 74.8% | 11.3% | 8% | 6% |
| Nov 2025 | 72.7% | 12.4% | 7.5% | 7.4% |
| Dec 2025 | 73.7% | 11.7% | 7% | 7.6% |
| Jan 2026 | 73.4% | 11.6% | 7.2% | 7.8% |
| Feb 2026 | 72.8% | 12.2% | 7.5% | 7.4% |
| Mar 2026 | 73.8% | 11.3% | 9.2% | 5.7% |
| Apr 2026 | 75.1% | 10.8% | 7.4% | 6.7% |
| May 2026 | 75.1% | 10.7% | 7.7% | 6.5% |
| Jun 2026 | 73.3% | 11.1% | 8.8% | 6.8% |
| Jul 2026 | 73.9% | 11.7% | 7.8% | 6.7% |
| Aug 2026 | 73.3% | 11.5% | 9.1% | 6.1% |
| Sep 2026 | 73.5% | 11.8% | 7.6% | 7.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.5% | 13.2K | -4.1% | +0.3 points | |
| 2, held 2nd | 11.8% | 2.1K | -2.3% | +0.3 points | |
| 3, held 3rd | 7.6% | 1.4K | -20.3% | -1.5 points | |
| 4, held 4th | 7.1% | 1.3K | +11.4% | +1 points |
1.
Breville73.5%
Held 1st. 13.2K estimated branded searches, -4.1% vs prior month. Share +0.3 points.
11.8%
Held 2nd. 2.1K estimated branded searches, -2.3% vs prior month. Share +0.3 points.
3.
Tefal7.6%
Held 3rd. 1.4K estimated branded searches, -20.3% vs prior month. Share -1.5 points.
4.
Ninja7.1%
Held 4th. 1.3K estimated branded searches, +11.4% vs prior month. Share +1 points.
Which brand is most popular in search among pancake maker brands in New Zealand?
4 brands
In September 2026, Breville was the most searched among pancake maker brands in New Zealand, with an estimated 13.2K branded searches, 73.5% of all searches for the four we track. Russell Hobbs is in 2nd place, 61.8 percentage points behind at 11.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Breville | 74.8% → 73.5% | 75.1%May 2026 | 72.7%Nov 2025 | 1st |
| Russell Hobbs | 11.3% → 11.8% | 12.4%Nov 2025 | 10.7%May 2026 | 2nd |
| Tefal | 8% → 7.6% | 9.2%Mar 2026 | 7%Dec 2025 | 3rd |
| Ninja | 6% → 7.1% | 7.8%Jan 2026 | 5.7%Mar 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Breville’s share of searches among pancake maker brands in New Zealand decreased from 74.8% to 73.5%.
- Across the 12 months ending September 2026, Russell Hobbs’ share of searches among pancake maker brands in New Zealand increased from 11.3% to 11.8%.
- Across the 12 months ending September 2026, Ninja’s share of searches among pancake maker brands in New Zealand increased from 6% to 7.1%.
- Across the 12 months ending September 2026, Breville’s share of searches among pancake maker brands in New Zealand peaked at 75.1% in May 2026 and was lowest at 72.7% in November 2025.
- Across the 12 months ending September 2026, Russell Hobbs’ share of searches among pancake maker brands in New Zealand peaked at 12.4% in November 2025 and was lowest at 10.7% in May 2026.
- Across the 12 months ending September 2026, Tefal’s share of searches among pancake maker brands in New Zealand peaked at 9.2% in March 2026 and was lowest at 7% in December 2025.
- Across the 12 months ending September 2026, Ninja’s share of searches among pancake maker brands in New Zealand peaked at 7.8% in January 2026 and was lowest at 5.7% in March 2026.
- Across the 12 months ending September 2026, Tefal held steady: its share of searches among pancake maker brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand pancake maker brands in September 2026?
4 changes
In September 2026, Ninja gained share of searches among pancake maker brands in New Zealand, from 6.1% to 7.1%.
In September 2026, Tefal lost share of searches among pancake maker brands in New Zealand, from 9.1% to 7.6%.
Estimated monthly branded searches for Russell Hobbs in New Zealand rose 20.5% over 12 measured months, from 1.8K to 2.1K in September 2026.
Estimated monthly branded searches for Breville in New Zealand rose 13.2% over 12 measured months, from 11.7K to 13.2K in September 2026.
Compare popularity between leading brands
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