Brandwave

Breville vs Russell Hobbs:Which is more popular?

In September 2026, Breville had more branded searches than Russell Hobbs among pancake maker brands in New Zealand. Breville had about 13,200 branded searches, while Russell Hobbs had 2,120. Breville made up 73.5% of all pancake maker brand searches we track, and Russell Hobbs accounted for 11.8%. When we asked ChatGPT and Google AI Overviews about pancake maker brands, Breville appeared in all five answers and Russell Hobbs in none.

Among pancake maker brands in New Zealand in September 2026

Who do people search for more?

Breville, about 6 searches for every 1 for Russell Hobbs

Breville 13.2K searchesRussell Hobbs 2.1K searches

Who does AI mention more?

Breville, mentioned in every answer we collected

Breville in 5 of 5Russell Hobbs in 0 of 5

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Top pancake maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Breville appeared in all five answers. Russell Hobbs did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pancake maker brands

5 answers

  • Asked ChatGPT

    “Which pancake maker brand should I buy in New Zealand?”

    1. 1Breville

  • Asked ChatGPT

    “What are the best pancake maker brands in New Zealand?”

    1. 1Breville

  • Asked ChatGPT

    “What's the best pancake maker brand in New Zealand for easy breakfast?”

    1. 1Breville

  • Searched Google, AI Overview

    “best pancake maker”

    1. 1Breville

  • Searched Google, AI Overview

    “electric pancake maker”

    1. 1Breville

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Breville or Russell Hobbs more popular in search?

This chart shows how often people search Google for Breville and Russell Hobbs by name. Each line represents a brand's share of searches for all four pancake maker brands we track, month by month, from searches in New Zealand.

Breville and Russell Hobbs among pancake maker brands in New Zealand, by month

Share of searches by month for Breville, Russell Hobbs. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleRussell HobbsTefalNinja
Oct 202574.8%11.3%8%6%
Nov 202572.7%12.4%7.5%7.4%
Dec 202573.7%11.7%7%7.6%
Jan 202673.4%11.6%7.2%7.8%
Feb 202672.8%12.2%7.5%7.4%
Mar 202673.8%11.3%9.2%5.7%
Apr 202675.1%10.8%7.4%6.7%
May 202675.1%10.7%7.7%6.5%
Jun 202673.3%11.1%8.8%6.8%
Jul 202673.9%11.7%7.8%6.7%
Aug 202673.3%11.5%9.1%6.1%
Sep 202673.5%11.8%7.6%7.1%

How has the Breville and Russell Hobbs comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand pancake maker brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Russell Hobbs in New Zealand rose 20.5% over 12 measured months, from 1.8K to 2.1K in September 2026.

  2. Estimated monthly branded searches for Breville in New Zealand rose 13.2% over 12 measured months, from 11.7K to 13.2K in September 2026.

How are branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Breville’s and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Breville

10 branded search terms

  • breville
  • breville air fry
  • breville barista express
  • breville barista pro
  • breville barista touch
  • breville bread maker
  • breville descaler
  • breville double boiler
  • breville juicer
  • breville oracle

Russell Hobbs

7 branded search terms

  • multicooker russell hobbs
  • russell hobbs
  • russell hobbs chopper
  • russell hobbs irons
  • russell hobbs jug
  • russell hobbs steam
  • russellhobbs

How the Brand Demand Index is measured

Other head-to-heads among pancake maker brands

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