Brandwave

How popular isNinja?

In September 2026, people searched for Ninja by name about 27,600 times in New Zealand, a 7.5% increase from the previous year. These searches made up 8.7% of all New Zealand cold press juicer brand searches, placing Ninja second out of five brands. When we asked both ChatGPT and Google AI Overviews about cold press juicer brands, Ninja appeared in three of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Ninja is the second most searched of 5 competitors and the fourth most recommended in AI answers.

  1. BrevilleShare of searches 90.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. NinjaShare of searches 8.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. HuromShare of searches 0.21%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. KuvingsShare of searches 0.14%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. OmegaShare of searches 0.07%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top cold press juicer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ninja was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Ninja is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hurom1st
  2. Kuvings2nd
  3. Omega3rd
  4. Ninja4th
  5. Breville5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kuvings5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hurom4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ninja3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Omega3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cold press juicer brands

5 answers

  • Asked ChatGPT

    “Which cold press juicer brand should I buy in New Zealand?”

    1. 1Hurom
    2. 2Kuvings
    3. 3Omega

  • Asked ChatGPT

    “What are the best cold press juicer brands in New Zealand?”

    1. 1Kuvings
    2. 2Hurom
    3. 3Omega
    4. 4Ninja
    5. 5Breville

  • Asked ChatGPT

    “What's the best cold press juicer brand in New Zealand for easy juicing?”

    1. 1Hurom
    2. 2Kuvings

  • Searched Google, AI Overview

    “cold press juicer nz”

    1. 1Kuvings
    2. 2Ninja

  • Searched Google, AI Overview

    “cold press juicer brands”

    1. 1Kuvings
    2. 2Hurom
    3. 3Ninja
    4. 4Omega

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which cold press juicer brands compete with Ninja?

Ninja against cold press juicer brands in New Zealand, by month

Share of searches by month for Breville, Ninja. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleNinjaHuromKuvingsOmega
Oct 202592.2%7.3%0.24%0.16%0.08%
Nov 202590.2%9.2%0.25%0.25%0.06%
Dec 202590.1%9.3%0.32%0.19%0.06%
Jan 202689.8%9.6%0.23%0.3%0.08%
Feb 202690%9.2%0.4%0.3%0.1%
Mar 202692.3%7.1%0.36%0.18%0.09%
Apr 202691.4%8.1%0.21%0.14%0.07%
May 202691.6%7.9%0.28%0.21%0.07%
Jun 202691.2%8.4%0.15%0.15%0.07%
Jul 202691.4%8.3%0.13%0.13%0.07%
Aug 202692%7.6%0.2%0.13%0.07%
Sep 202690.9%8.7%0.21%0.14%0.07%

  1. 1.Breville

    90.9%

    Held 1st. 13.2K estimated branded searches, -4.1% vs prior month. Share -1.1 points.

  2. 2.Ninja

    8.7%

    Held 2nd. 1.3K estimated branded searches, +11.4% vs prior month. Share +1.1 points.

  3. 3.Hurom

    0.21%

    Held 3rd. 30 estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Kuvings

    0.14%

    Held 4th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Omega

    0.07%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Ninja and its closest rivals

Every comparison with Ninja

35 comparisons

How has branded search demand for Ninja changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ninja in New Zealand rose from 25.7K to 27.6K.
  • Across the 12 months ending September 2026, Ninja’s share of searches among cold press juicer brands in New Zealand increased from 7.3% to 8.7%.
  • Across the 12 months ending September 2026, Ninja’s share of searches among cold press juicer brands in New Zealand peaked at 9.6% in January 2026 and was lowest at 7.1% in March 2026.

How did search popularity change for New Zealand cold press juicer brands in September 2026?

2 changes

  1. In September 2026, Ninja gained share of searches among cold press juicer brands in New Zealand, from 7.6% to 8.7%.

  2. In September 2026, Breville lost share of searches among cold press juicer brands in New Zealand, from 92% to 90.9%.

How are Ninja’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Ninja’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • air fryer ninja
  • ninja air fryer
  • ninja blast
  • ninja blender
  • ninja creami
  • ninja foodi
  • ninja kettle
  • ninja mixer
  • ninja toaster

How the Brand Demand Index is measured

Who owns Ninja?

Ninja is owned by SharkNinja. Brandwave also tracks Shark and Shark Beauty, owned by the same company, in New Zealand.

Do you work for Ninja? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Ninja compete?

Ninja is ranked in 16 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands1st of 1027.7%Show ranking
Blender brands4th of 63.8%Show ranking
Toaster oven brands5th of 54.4%Show ranking
Air fryer brands4th of 76.5%Show ranking
Chip fryer brands5th of 55.3%Show ranking
Pancake maker brands4th of 47.1%Show ranking
Grill pan brands4th of 78.2%Show ranking
Griddle pan brands4th of 78.3%Show ranking
Frying pan brands3rd of 78.3%Show ranking
Induction pans brands4th of 78.6%Show ranking
Pots and pans brands3rd of 78.6%Show ranking
Cold press juicer brands2nd of 58.7%Shown above
Knife set brands2nd of 712%Show ranking
Smoker grill brands2nd of 527.5%Show ranking
Egg poacher brands1st of 385.2%Show ranking
Portable blender brands1st of 292%Show ranking
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