Brandwave

How popular isBreville?

In September 2026, people searched for Breville by name about 28,000 times in New Zealand, an 18% increase from the previous year. These searches made up 90.9% of all New Zealand cold press juicer brand searches, placing Breville first out of five brands. When we asked both ChatGPT and Google AI Overviews about cold press juicer brands, Breville appeared in one of the five answers and was the fifth most recommended of the five.

Search and AI answers in September 2026

Breville is the most searched of 5 competitors and the fifth most recommended in AI answers.

  1. BrevilleShare of searches 90.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. NinjaShare of searches 8.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. HuromShare of searches 0.21%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. KuvingsShare of searches 0.14%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. OmegaShare of searches 0.07%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top cold press juicer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Breville was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Breville is the fifth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hurom1st
  2. Kuvings2nd
  3. Omega3rd
  4. Ninja4th
  5. Breville5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kuvings5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hurom4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ninja3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Omega3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cold press juicer brands

5 answers

  • Asked ChatGPT

    “Which cold press juicer brand should I buy in New Zealand?”

    1. 1Hurom
    2. 2Kuvings
    3. 3Omega

  • Asked ChatGPT

    “What are the best cold press juicer brands in New Zealand?”

    1. 1Kuvings
    2. 2Hurom
    3. 3Omega
    4. 4Ninja
    5. 5Breville

  • Asked ChatGPT

    “What's the best cold press juicer brand in New Zealand for easy juicing?”

    1. 1Hurom
    2. 2Kuvings

  • Searched Google, AI Overview

    “cold press juicer nz”

    1. 1Kuvings
    2. 2Ninja

  • Searched Google, AI Overview

    “cold press juicer brands”

    1. 1Kuvings
    2. 2Hurom
    3. 3Ninja
    4. 4Omega

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which cold press juicer brands compete with Breville?

Breville against cold press juicer brands in New Zealand, by month

Share of searches by month for Breville, Ninja. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleNinjaHuromKuvingsOmega
Oct 202592.2%7.3%0.24%0.16%0.08%
Nov 202590.2%9.2%0.25%0.25%0.06%
Dec 202590.1%9.3%0.32%0.19%0.06%
Jan 202689.8%9.6%0.23%0.3%0.08%
Feb 202690%9.2%0.4%0.3%0.1%
Mar 202692.3%7.1%0.36%0.18%0.09%
Apr 202691.4%8.1%0.21%0.14%0.07%
May 202691.6%7.9%0.28%0.21%0.07%
Jun 202691.2%8.4%0.15%0.15%0.07%
Jul 202691.4%8.3%0.13%0.13%0.07%
Aug 202692%7.6%0.2%0.13%0.07%
Sep 202690.9%8.7%0.21%0.14%0.07%

  1. 1.Breville

    90.9%

    Held 1st. 13.2K estimated branded searches, -4.1% vs prior month. Share -1.1 points.

  2. 2.Ninja

    8.7%

    Held 2nd. 1.3K estimated branded searches, +11.4% vs prior month. Share +1.1 points.

  3. 3.Hurom

    0.21%

    Held 3rd. 30 estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Kuvings

    0.14%

    Held 4th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Omega

    0.07%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Breville and its closest rivals

Every comparison with Breville

35 comparisons

How has branded search demand for Breville changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Breville in New Zealand rose from 23.7K to 28K.
  • Across the 12 months ending September 2026, Breville’s share of searches among cold press juicer brands in New Zealand decreased from 92.2% to 90.9%.
  • Across the 12 months ending September 2026, Breville’s share of searches among cold press juicer brands in New Zealand peaked at 92.3% in March 2026 and was lowest at 89.8% in January 2026.

How did search popularity change for New Zealand cold press juicer brands in September 2026?

2 changes

  1. In September 2026, Ninja gained share of searches among cold press juicer brands in New Zealand, from 7.6% to 8.7%.

  2. In September 2026, Breville lost share of searches among cold press juicer brands in New Zealand, from 92% to 90.9%.

How are Breville’s branded searches counted?

21 search terms

Brandwave collects information about searches that people make online using Breville’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • breville
  • breville air fry
  • breville barista express
  • breville barista pro
  • breville barista touch
  • breville blender
  • breville bread maker
  • breville coffee machine
  • breville descaler
  • breville double boiler
  • breville espresso machine
  • breville humidifier
  • breville juicer
  • breville kettle
  • breville microwave
  • breville milk frother
  • breville mixer
  • breville mixer stand
  • breville oracle
  • breville pods
  • breville toaster

Do you work for Breville? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Breville compete?

Breville is ranked in 21 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands2nd of 1015.3%Show ranking
Coffee machine brands1st of 839.2%Show ranking
Coffee maker brands2nd of 924.5%Show ranking
Induction cooktop brands2nd of 828.4%Show ranking
Convection oven brands2nd of 629.5%Show ranking
Stand mixer brands1st of 635.4%Show ranking
Blender brands1st of 638%Show ranking
Hand mixer brands1st of 540.4%Show ranking
Toaster oven brands1st of 546.4%Show ranking
Air fryer brands1st of 751.5%Show ranking
Chip fryer brands1st of 555.7%Show ranking
Hand blender brands1st of 652.3%Show ranking
Tea kettle brands1st of 653.4%Show ranking
Stick blender brands4th of 712.9%Show ranking
Milk frother brands1st of 661.2%Show ranking
Kitchen scale brands1st of 662.6%Show ranking
Pancake maker brands1st of 473.5%Show ranking
Crepe maker brands1st of 567.5%Show ranking
Cold press juicer brands1st of 590.9%Shown above
Humidifier brands4th of 81.5%Show ranking
Microwave oven brands1st of 632.8%Show ranking
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