Brandwave

Breville vs Rocket Espresso:Which is more popular?

In September 2026, Breville had more branded searches than Rocket Espresso among coffee machine brands in New Zealand. Breville had about 23,200 branded searches, while Rocket Espresso had 140. Breville made up 39.2% of all coffee machine brand searches we track, and Rocket Espresso accounted for 0.24%. When we asked ChatGPT and Google AI Overviews about coffee machine brands, Breville appeared in all three answers and Rocket Espresso in two. Breville was mentioned before Rocket Espresso in every answer.

Among coffee machine brands in New Zealand in September 2026

Who do people search for more?

Breville, about 166 searches for every 1 for Rocket Espresso

Breville 23.2K searchesRocket Espresso 140 searches

Who does AI mention more?

Breville, mentioned in every answer we collected

Breville in 3 of 3Rocket Espresso in 2 of 3

Who does AI recommend more?

Breville, named ahead of Rocket Espresso in every answer

Breville first in 3Rocket Espresso never first

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Top coffee machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Breville appeared in all three answers. Rocket Espresso was mentioned in two out of three: in two of the three ChatGPT answers. Breville was listed before Rocket Espresso in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Breville1st
  2. De'Longhi2nd
  3. Gaggia3rd
  4. Jura4th
  5. Rocket Espresso5th
  6. Nespresso6th
  7. La Marzocco7th
  8. Sunbeam–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville3 of 3Named in 3 of 3 ChatGPT answers
  • Gaggia3 of 3Named in 3 of 3 ChatGPT answers
  • De'Longhi2 of 3Named in 2 of 3 ChatGPT answers
  • Jura2 of 3Named in 2 of 3 ChatGPT answers
  • Rocket Espresso2 of 3Named in 2 of 3 ChatGPT answers
  • Nespresso1 of 3Named in 1 of 3 ChatGPT answers
  • La Marzocco1 of 3Named in 1 of 3 ChatGPT answers
  • Sunbeam0 of 3Named in 0 of 3 ChatGPT answers

See every answer about coffee machine brands

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Breville or Rocket Espresso more popular in search?

This chart shows how often people search Google for Breville and Rocket Espresso by name. Each line represents a brand's share of searches for all eight coffee machine brands we track, month by month, from searches in New Zealand.

Breville and Rocket Espresso among coffee machine brands in New Zealand, by month

Share of searches by month for Breville, Rocket Espresso. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleNespressoDe'LonghiSunbeamLa MarzoccoJuraRocket EspressoGaggia
Oct 202536.2%42.9%8.8%7.7%3.3%0.49%0.38%0.16%
Nov 202538.5%42.4%8.5%6.9%2.8%0.52%0.27%0.14%
Dec 202535.5%44.8%8.5%7.9%2.6%0.4%0.25%0.13%
Jan 202635.3%43.8%9%7.9%3.1%0.38%0.3%0.24%
Feb 202634.9%44.7%9.2%7.1%3.2%0.47%0.24%0.15%
Mar 202635.5%43.1%9.9%7%3.6%0.37%0.29%0.29%
Apr 202637.3%40%10.8%7.2%3.7%0.39%0.3%0.19%
May 202636.9%41.7%11.1%6.5%3%0.36%0.27%0.18%
Jun 202638.6%38.1%11.4%7.3%3.7%0.47%0.24%0.12%
Jul 202639.8%36.3%11.3%7.5%4.3%0.53%0.22%0.14%
Aug 202636.3%38.5%12.1%7.6%4.5%0.55%0.28%0.15%
Sep 202639.2%38.2%10.4%7.6%3.7%0.46%0.24%0.15%

How has the Breville and Rocket Espresso comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand coffee machine brands in September 2026?

2 changes

  1. In September 2026, Breville overtook Nespresso to become the leader among coffee machine brands in New Zealand, with 39.2% of the searches.

  2. Estimated monthly branded searches for Rocket Espresso in New Zealand fell 33.3% over 12 measured months, from 210 to 140 in September 2026.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Breville’s and Rocket Espresso’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Breville

12 branded search terms

  • breville
  • breville barista express
  • breville barista pro
  • breville barista touch
  • breville bread maker
  • breville coffee machine
  • breville descaler
  • breville double boiler
  • breville espresso machine
  • breville milk frother
  • breville oracle
  • breville pods

Rocket Espresso

1 branded search term

  • rocket espresso

How the Brand Demand Index is measured

Other head-to-heads among coffee machine brands

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