Brandwave

How popular isRocket Espresso?

In September 2026, people searched for Rocket Espresso by name about 140 times in New Zealand, a 33.3% decrease from the previous year. These searches made up 0.24% of all New Zealand coffee machine brand searches, placing Rocket Espresso seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about coffee machine brands, Rocket Espresso appeared in two of the three answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Rocket Espresso is the seventh most searched of 8 competitors and the fifth most recommended in AI answers.

  1. BrevilleShare of searches 39.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. NespressoShare of searches 38.2%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th
  3. De'LonghiShare of searches 10.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
  4. SunbeamShare of searches 7.6%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Rocket EspressoShare of searches 0.24%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th

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Top coffee machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Rocket Espresso was mentioned in two out of three: in two of the three ChatGPT answers. Rocket Espresso is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Breville1st
  2. De'Longhi2nd
  3. Gaggia3rd
  4. Jura4th
  5. Rocket Espresso5th
  6. Nespresso6th
  7. La Marzocco7th
  8. Sunbeam–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville3 of 3Named in 3 of 3 ChatGPT answers
  • Gaggia3 of 3Named in 3 of 3 ChatGPT answers
  • De'Longhi2 of 3Named in 2 of 3 ChatGPT answers
  • Jura2 of 3Named in 2 of 3 ChatGPT answers
  • Rocket Espresso2 of 3Named in 2 of 3 ChatGPT answers
  • Nespresso1 of 3Named in 1 of 3 ChatGPT answers
  • La Marzocco1 of 3Named in 1 of 3 ChatGPT answers
  • Sunbeam0 of 3Named in 0 of 3 ChatGPT answers

See every answer about coffee machine brands

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which coffee machine brands compete with Rocket Espresso?

Rocket Espresso against coffee machine brands in New Zealand, by month

Share of searches by month for Breville, Nespresso, De'Longhi, Sunbeam, La Marzocco, Rocket Espresso. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleNespressoDe'LonghiSunbeamLa MarzoccoJuraRocket EspressoGaggia
Oct 202536.2%42.9%8.8%7.7%3.3%0.49%0.38%0.16%
Nov 202538.5%42.4%8.5%6.9%2.8%0.52%0.27%0.14%
Dec 202535.5%44.8%8.5%7.9%2.6%0.4%0.25%0.13%
Jan 202635.3%43.8%9%7.9%3.1%0.38%0.3%0.24%
Feb 202634.9%44.7%9.2%7.1%3.2%0.47%0.24%0.15%
Mar 202635.5%43.1%9.9%7%3.6%0.37%0.29%0.29%
Apr 202637.3%40%10.8%7.2%3.7%0.39%0.3%0.19%
May 202636.9%41.7%11.1%6.5%3%0.36%0.27%0.18%
Jun 202638.6%38.1%11.4%7.3%3.7%0.47%0.24%0.12%
Jul 202639.8%36.3%11.3%7.5%4.3%0.53%0.22%0.14%
Aug 202636.3%38.5%12.1%7.6%4.5%0.55%0.28%0.15%
Sep 202639.2%38.2%10.4%7.6%3.7%0.46%0.24%0.15%

  1. 1.Breville

    39.2%

    Moved from 2nd to 1st. 23.2K estimated branded searches, +6.2% vs prior month. Share +2.9 points.

  2. 2.Nespresso

    38.2%

    Moved from 1st to 2nd. 22.6K estimated branded searches, -2.3% vs prior month. Share -0.3 points.

  3. 3.De'Longhi

    10.4%

    Held 3rd. 6.2K estimated branded searches, -15.2% vs prior month. Share -1.7 points.

  4. 4.Sunbeam

    7.6%

    Held 4th. 4.5K estimated branded searches, -2% vs prior month. Share 0 points.

  5. 5.La Marzocco

    3.7%

    Held 5th. 2.2K estimated branded searches, -19.4% vs prior month. Share -0.8 points.

  6. 6.Jura

    0.46%

    Held 6th. 270 estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  7. 7.Rocket Espresso

    0.24%

    Held 7th. 140 estimated branded searches, -17.6% vs prior month. Share 0 points.

  8. 8.Gaggia

    0.15%

    Held 8th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Rocket Espresso and its closest rivals

Every comparison with Rocket Espresso

7 comparisons

How has branded search demand for Rocket Espresso changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Rocket Espresso in New Zealand fell from 210 to 140.
  • Across the 12 months ending September 2026, Rocket Espresso’s share of searches among coffee machine brands in New Zealand held steady, from 0.38% to 0.24%.

How did search popularity change for New Zealand coffee machine brands in September 2026?

4 changes

  1. In September 2026, Breville overtook Nespresso to become the leader among coffee machine brands in New Zealand, with 39.2% of the searches.

  2. In September 2026, De'Longhi lost share of searches among coffee machine brands in New Zealand, from 12.1% to 10.4%.

  3. In September 2026, La Marzocco lost share of searches among coffee machine brands in New Zealand, from 4.5% to 3.7%.

  4. Estimated monthly branded searches for Rocket Espresso in New Zealand fell 33.3% over 12 measured months, from 210 to 140 in September 2026.

How are Rocket Espresso’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Rocket Espresso’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rocket espresso

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How the Brand Demand Index is measured

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