Gaggia vs Rocket Espresso:Which is more popular?
In September 2026, Rocket Espresso had more branded searches than Gaggia among coffee machine brands in New Zealand. Rocket Espresso had about 140 branded searches, while Gaggia had 90. Rocket Espresso made up 0.24% of all coffee machine brand searches we track, and Gaggia accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about coffee machine brands, Gaggia appeared in all three answers and Rocket Espresso in two. Gaggia was mentioned before Rocket Espresso in every answer.
Who do people search for more?
Rocket Espresso, about 56% more searches than Gaggia
Who does AI mention more?
Gaggia, mentioned in every answer we collected
Who does AI recommend more?
Gaggia, named ahead of Rocket Espresso in every answer
Follow Gaggia vs Rocket Espresso and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top coffee machine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, Gaggia appeared in all three answers. Rocket Espresso was mentioned in two out of three: in two of the three ChatGPT answers. Gaggia was listed before Rocket Espresso in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Breville1st
De'Longhi2nd- Gaggia3rd
Jura4th- Rocket Espresso5th
Nespresso6th
La Marzocco7th
Sunbeam–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Breville3 of 3Named in 3 of 3 ChatGPT answers
- Gaggia3 of 3Named in 3 of 3 ChatGPT answers
- De'Longhi2 of 3Named in 2 of 3 ChatGPT answers
- Jura2 of 3Named in 2 of 3 ChatGPT answers
- Rocket Espresso2 of 3Named in 2 of 3 ChatGPT answers
- Nespresso1 of 3Named in 1 of 3 ChatGPT answers
- La Marzocco1 of 3Named in 1 of 3 ChatGPT answers
- Sunbeam0 of 3Named in 0 of 3 ChatGPT answers
See every answer about coffee machine brands
3 answers
Asked ChatGPT
“Which coffee machine brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best coffee machine brands in New Zealand?”
Asked ChatGPT
“What's the best coffee machine brand in New Zealand for home espresso?”
Searched Google, AI Overview
“espresso machine nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“coffee maker nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Gaggia or Rocket Espresso more popular in search?
This chart shows how often people search Google for Gaggia and Rocket Espresso by name. Each line represents a brand's share of searches for all eight coffee machine brands we track, month by month, from searches in New Zealand.
Share of searches by month for Rocket Espresso, Gaggia. The figures are in the table below the chart.
View monthly share of searches table
| Month | Breville | Nespresso | De'Longhi | Sunbeam | La Marzocco | Jura | Rocket Espresso | Gaggia |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.2% | 42.9% | 8.8% | 7.7% | 3.3% | 0.49% | 0.38% | 0.16% |
| Nov 2025 | 38.5% | 42.4% | 8.5% | 6.9% | 2.8% | 0.52% | 0.27% | 0.14% |
| Dec 2025 | 35.5% | 44.8% | 8.5% | 7.9% | 2.6% | 0.4% | 0.25% | 0.13% |
| Jan 2026 | 35.3% | 43.8% | 9% | 7.9% | 3.1% | 0.38% | 0.3% | 0.24% |
| Feb 2026 | 34.9% | 44.7% | 9.2% | 7.1% | 3.2% | 0.47% | 0.24% | 0.15% |
| Mar 2026 | 35.5% | 43.1% | 9.9% | 7% | 3.6% | 0.37% | 0.29% | 0.29% |
| Apr 2026 | 37.3% | 40% | 10.8% | 7.2% | 3.7% | 0.39% | 0.3% | 0.19% |
| May 2026 | 36.9% | 41.7% | 11.1% | 6.5% | 3% | 0.36% | 0.27% | 0.18% |
| Jun 2026 | 38.6% | 38.1% | 11.4% | 7.3% | 3.7% | 0.47% | 0.24% | 0.12% |
| Jul 2026 | 39.8% | 36.3% | 11.3% | 7.5% | 4.3% | 0.53% | 0.22% | 0.14% |
| Aug 2026 | 36.3% | 38.5% | 12.1% | 7.6% | 4.5% | 0.55% | 0.28% | 0.15% |
| Sep 2026 | 39.2% | 38.2% | 10.4% | 7.6% | 3.7% | 0.46% | 0.24% | 0.15% |
How has the Gaggia and Rocket Espresso comparison changed over the last 12 months?
3 findings
- Rocket Espresso was ahead of Gaggia in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gaggia’s share of searches among coffee machine brands in New Zealand moved from 0.16% to 0.15%, and its estimated monthly branded searches held steady at 90.
- Across the 12 months ending September 2026, Rocket Espresso’s share of searches among coffee machine brands in New Zealand moved from 0.38% to 0.24%, and its estimated monthly branded searches moved from 210 to 140.
How did search popularity change for New Zealand coffee machine brands in September 2026?
1 change
Estimated monthly branded searches for Rocket Espresso in New Zealand fell 33.3% over 12 measured months, from 210 to 140 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Gaggia’s and Rocket Espresso’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gaggia
1 branded search term
- gaggia
Rocket Espresso
1 branded search term
- rocket espresso
Other head-to-heads among coffee machine brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.