Brandwave

How popular isBreville?

In September 2026, people searched for Breville by name about 28,000 times in New Zealand, an 18% increase from the previous year. These searches made up 39.2% of all New Zealand coffee machine brand searches, placing Breville first out of eight brands. When we asked both ChatGPT and Google AI Overviews about coffee machine brands, Breville appeared in all answers and was the most recommended of the eight.

Search and AI answers in September 2026

Breville is the most searched of 8 competitors and the most recommended in AI answers.

  1. BrevilleShare of searches 39.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. NespressoShare of searches 38.2%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th
  3. De'LonghiShare of searches 10.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
  4. SunbeamShare of searches 7.6%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. La MarzoccoShare of searches 3.7%Mentioned in 1 of 3 AI answersPlace in AI recommendations 7th

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Top coffee machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Breville appeared in all three answers. Breville is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Breville1st
  2. De'Longhi2nd
  3. Gaggia3rd
  4. Jura4th
  5. Rocket Espresso5th
  6. Nespresso6th
  7. La Marzocco7th
  8. Sunbeam–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville3 of 3Named in 3 of 3 ChatGPT answers
  • Gaggia3 of 3Named in 3 of 3 ChatGPT answers
  • De'Longhi2 of 3Named in 2 of 3 ChatGPT answers
  • Jura2 of 3Named in 2 of 3 ChatGPT answers
  • Rocket Espresso2 of 3Named in 2 of 3 ChatGPT answers
  • Nespresso1 of 3Named in 1 of 3 ChatGPT answers
  • La Marzocco1 of 3Named in 1 of 3 ChatGPT answers
  • Sunbeam0 of 3Named in 0 of 3 ChatGPT answers

See every answer about coffee machine brands

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which coffee machine brands compete with Breville?

Breville against coffee machine brands in New Zealand, by month

Share of searches by month for Breville, Nespresso, De'Longhi, Sunbeam, La Marzocco. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleNespressoDe'LonghiSunbeamLa MarzoccoJuraRocket EspressoGaggia
Oct 202536.2%42.9%8.8%7.7%3.3%0.49%0.38%0.16%
Nov 202538.5%42.4%8.5%6.9%2.8%0.52%0.27%0.14%
Dec 202535.5%44.8%8.5%7.9%2.6%0.4%0.25%0.13%
Jan 202635.3%43.8%9%7.9%3.1%0.38%0.3%0.24%
Feb 202634.9%44.7%9.2%7.1%3.2%0.47%0.24%0.15%
Mar 202635.5%43.1%9.9%7%3.6%0.37%0.29%0.29%
Apr 202637.3%40%10.8%7.2%3.7%0.39%0.3%0.19%
May 202636.9%41.7%11.1%6.5%3%0.36%0.27%0.18%
Jun 202638.6%38.1%11.4%7.3%3.7%0.47%0.24%0.12%
Jul 202639.8%36.3%11.3%7.5%4.3%0.53%0.22%0.14%
Aug 202636.3%38.5%12.1%7.6%4.5%0.55%0.28%0.15%
Sep 202639.2%38.2%10.4%7.6%3.7%0.46%0.24%0.15%

  1. 1.Breville

    39.2%

    Moved from 2nd to 1st. 23.2K estimated branded searches, +6.2% vs prior month. Share +2.9 points.

  2. 2.Nespresso

    38.2%

    Moved from 1st to 2nd. 22.6K estimated branded searches, -2.3% vs prior month. Share -0.3 points.

  3. 3.De'Longhi

    10.4%

    Held 3rd. 6.2K estimated branded searches, -15.2% vs prior month. Share -1.7 points.

  4. 4.Sunbeam

    7.6%

    Held 4th. 4.5K estimated branded searches, -2% vs prior month. Share 0 points.

  5. 5.La Marzocco

    3.7%

    Held 5th. 2.2K estimated branded searches, -19.4% vs prior month. Share -0.8 points.

  6. 6.Jura

    0.46%

    Held 6th. 270 estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  7. 7.Rocket Espresso

    0.24%

    Held 7th. 140 estimated branded searches, -17.6% vs prior month. Share 0 points.

  8. 8.Gaggia

    0.15%

    Held 8th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Breville and its closest rivals

Every comparison with Breville

35 comparisons

How has branded search demand for Breville changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Breville in New Zealand rose from 23.7K to 28K.
  • Across the 12 months ending September 2026, Breville’s share of searches among coffee machine brands in New Zealand increased from 36.2% to 39.2%.
  • Across the 12 months ending September 2026, Breville’s share of searches among coffee machine brands in New Zealand peaked at 39.8% in July 2026 and was lowest at 34.9% in February 2026.
  • Across the 12 months ending September 2026, Breville rose from 2nd to 1st among coffee machine brands in New Zealand.

How did search popularity change for New Zealand coffee machine brands in September 2026?

4 changes

  1. In September 2026, Breville overtook Nespresso to become the leader among coffee machine brands in New Zealand, with 39.2% of the searches.

  2. In September 2026, De'Longhi lost share of searches among coffee machine brands in New Zealand, from 12.1% to 10.4%.

  3. In September 2026, La Marzocco lost share of searches among coffee machine brands in New Zealand, from 4.5% to 3.7%.

  4. Estimated monthly branded searches for Rocket Espresso in New Zealand fell 33.3% over 12 measured months, from 210 to 140 in September 2026.

How are Breville’s branded searches counted?

21 search terms

Brandwave collects information about searches that people make online using Breville’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • breville
  • breville air fry
  • breville barista express
  • breville barista pro
  • breville barista touch
  • breville blender
  • breville bread maker
  • breville coffee machine
  • breville descaler
  • breville double boiler
  • breville espresso machine
  • breville humidifier
  • breville juicer
  • breville kettle
  • breville microwave
  • breville milk frother
  • breville mixer
  • breville mixer stand
  • breville oracle
  • breville pods
  • breville toaster

Do you work for Breville? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Breville compete?

Breville is ranked in 21 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands2nd of 1015.3%Show ranking
Coffee machine brands1st of 839.2%Shown above
Coffee maker brands2nd of 924.5%Show ranking
Induction cooktop brands2nd of 828.4%Show ranking
Convection oven brands2nd of 629.5%Show ranking
Stand mixer brands1st of 635.4%Show ranking
Blender brands1st of 638%Show ranking
Hand mixer brands1st of 540.4%Show ranking
Toaster oven brands1st of 546.4%Show ranking
Air fryer brands1st of 751.5%Show ranking
Chip fryer brands1st of 555.7%Show ranking
Hand blender brands1st of 652.3%Show ranking
Tea kettle brands1st of 653.4%Show ranking
Stick blender brands4th of 712.9%Show ranking
Milk frother brands1st of 661.2%Show ranking
Kitchen scale brands1st of 662.6%Show ranking
Pancake maker brands1st of 473.5%Show ranking
Crepe maker brands1st of 567.5%Show ranking
Cold press juicer brands1st of 590.9%Show ranking
Humidifier brands4th of 81.5%Show ranking
Microwave oven brands1st of 632.8%Show ranking
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