Brandwave

How popular isNespresso?

In September 2026, people searched for Nespresso by name about 23,800 times in New Zealand, about the same as the previous year. These searches made up 38.2% of all New Zealand coffee machine brand searches, placing Nespresso second out of eight brands. When we asked both ChatGPT and Google AI Overviews about coffee machine brands, Nespresso appeared in one of the three answers and was the sixth most recommended of the eight.

Search and AI answers in September 2026

Nespresso is the second most searched of 8 competitors and the sixth most recommended in AI answers.

  1. BrevilleShare of searches 39.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. NespressoShare of searches 38.2%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th
  3. De'LonghiShare of searches 10.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
  4. SunbeamShare of searches 7.6%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. La MarzoccoShare of searches 3.7%Mentioned in 1 of 3 AI answersPlace in AI recommendations 7th

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Top coffee machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Nespresso was mentioned in one out of three: in one of the three ChatGPT answers. Nespresso is the sixth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Breville1st
  2. De'Longhi2nd
  3. Gaggia3rd
  4. Jura4th
  5. Rocket Espresso5th
  6. Nespresso6th
  7. La Marzocco7th
  8. Sunbeam–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville3 of 3Named in 3 of 3 ChatGPT answers
  • Gaggia3 of 3Named in 3 of 3 ChatGPT answers
  • De'Longhi2 of 3Named in 2 of 3 ChatGPT answers
  • Jura2 of 3Named in 2 of 3 ChatGPT answers
  • Rocket Espresso2 of 3Named in 2 of 3 ChatGPT answers
  • Nespresso1 of 3Named in 1 of 3 ChatGPT answers
  • La Marzocco1 of 3Named in 1 of 3 ChatGPT answers
  • Sunbeam0 of 3Named in 0 of 3 ChatGPT answers

See every answer about coffee machine brands

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which coffee machine brands compete with Nespresso?

Nespresso against coffee machine brands in New Zealand, by month

Share of searches by month for Breville, Nespresso, De'Longhi, Sunbeam, La Marzocco. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleNespressoDe'LonghiSunbeamLa MarzoccoJuraRocket EspressoGaggia
Oct 202536.2%42.9%8.8%7.7%3.3%0.49%0.38%0.16%
Nov 202538.5%42.4%8.5%6.9%2.8%0.52%0.27%0.14%
Dec 202535.5%44.8%8.5%7.9%2.6%0.4%0.25%0.13%
Jan 202635.3%43.8%9%7.9%3.1%0.38%0.3%0.24%
Feb 202634.9%44.7%9.2%7.1%3.2%0.47%0.24%0.15%
Mar 202635.5%43.1%9.9%7%3.6%0.37%0.29%0.29%
Apr 202637.3%40%10.8%7.2%3.7%0.39%0.3%0.19%
May 202636.9%41.7%11.1%6.5%3%0.36%0.27%0.18%
Jun 202638.6%38.1%11.4%7.3%3.7%0.47%0.24%0.12%
Jul 202639.8%36.3%11.3%7.5%4.3%0.53%0.22%0.14%
Aug 202636.3%38.5%12.1%7.6%4.5%0.55%0.28%0.15%
Sep 202639.2%38.2%10.4%7.6%3.7%0.46%0.24%0.15%

  1. 1.Breville

    39.2%

    Moved from 2nd to 1st. 23.2K estimated branded searches, +6.2% vs prior month. Share +2.9 points.

  2. 2.Nespresso

    38.2%

    Moved from 1st to 2nd. 22.6K estimated branded searches, -2.3% vs prior month. Share -0.3 points.

  3. 3.De'Longhi

    10.4%

    Held 3rd. 6.2K estimated branded searches, -15.2% vs prior month. Share -1.7 points.

  4. 4.Sunbeam

    7.6%

    Held 4th. 4.5K estimated branded searches, -2% vs prior month. Share 0 points.

  5. 5.La Marzocco

    3.7%

    Held 5th. 2.2K estimated branded searches, -19.4% vs prior month. Share -0.8 points.

  6. 6.Jura

    0.46%

    Held 6th. 270 estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  7. 7.Rocket Espresso

    0.24%

    Held 7th. 140 estimated branded searches, -17.6% vs prior month. Share 0 points.

  8. 8.Gaggia

    0.15%

    Held 8th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Nespresso and its closest rivals

Every comparison with Nespresso

17 comparisons

How has branded search demand for Nespresso changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Nespresso in New Zealand held steady, from 24.5K to 23.8K.
  • Across the 12 months ending September 2026, Nespresso’s share of searches among coffee machine brands in New Zealand decreased from 42.9% to 38.2%.
  • Across the 12 months ending September 2026, Nespresso’s share of searches among coffee machine brands in New Zealand peaked at 44.8% in December 2025 and was lowest at 36.3% in July 2026.
  • Across the 12 months ending September 2026, Nespresso fell from 1st to 2nd among coffee machine brands in New Zealand.

How did search popularity change for New Zealand coffee machine brands in September 2026?

4 changes

  1. In September 2026, Breville overtook Nespresso to become the leader among coffee machine brands in New Zealand, with 39.2% of the searches.

  2. In September 2026, De'Longhi lost share of searches among coffee machine brands in New Zealand, from 12.1% to 10.4%.

  3. In September 2026, La Marzocco lost share of searches among coffee machine brands in New Zealand, from 4.5% to 3.7%.

  4. Estimated monthly branded searches for Rocket Espresso in New Zealand fell 33.3% over 12 measured months, from 210 to 140 in September 2026.

How are Nespresso’s branded searches counted?

271 search terms

Brandwave collects information about searches that people make online using Nespresso’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • 200 nespresso pods
  • a nespresso machine
  • about nespresso coffee
  • aeroccino 4 nespresso
  • aged sumatra nespresso
  • aguila nespresso 220
  • aguila nespresso machine
  • all nespresso machines
  • arondio nespresso
  • automatic nespresso
  • barista machine nespresso
  • barista nespresso machine
  • bianco delicato nespresso
  • bianco leggero nespresso
  • big nespresso machine
  • biggest nespresso machine
  • breville nespresso
  • breville nespresso machine
  • breville nespresso vertuoplus
  • buy nespresso vertuo
  • café lungo nespresso
  • cappuccino nespresso vertuo
  • caramel cookie nespresso
  • caramelito nespresso
  • ciocattino nespresso
  • cocoa truffle nespresso
  • coffee corner nespresso
  • coffee pods nespresso
  • compact nespresso
  • congo nespresso
  • creatista plus nespresso
  • delonghi nespresso machine
  • design nespresso machine
  • digital nespresso machine
  • dulsao nespresso
  • elvazio nespresso
  • essenza plus nespresso
  • fancy nespresso machine
  • first nespresso machine
  • fortissio lungo nespresso

1–40 of 271

Do you work for Nespresso? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Nespresso compete?

Nespresso is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Coffee pod brands2nd of 427.8%Show ranking
Coffee machine brands2nd of 838.2%Shown above
Coffee maker brands1st of 937.2%Show ranking
Coffee capsule brands1st of 581.1%Show ranking
Milk frother brands3rd of 64.7%Show ranking
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