Brandwave

Nespresso vs OXO:Which is more popular?

In September 2026, Nespresso had more branded searches than OXO among coffee maker brands in New Zealand. Nespresso had about 18,300 branded searches, while OXO had 170. Nespresso made up 37.2% of all coffee maker brand searches we track, and OXO accounted for 0.35%. When we asked ChatGPT and Google AI Overviews about coffee maker brands, Nespresso appeared in four of the five answers and OXO in none.

Among coffee maker brands in New Zealand in September 2026

Who do people search for more?

Nespresso, about 108 searches for every 1 for OXO

Nespresso 18.3K searchesOXO 170 searches

Who does AI mention more?

Nespresso, mentioned in 4 of 5 answers, OXO in 0

Nespresso in 4 of 5OXO in 0 of 5

Who does AI recommend more?

Nespresso, the only one of the two named

Nespresso first in 4OXO never named

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Top coffee maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nespresso was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. OXO did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Breville1st
  2. De'Longhi2nd
  3. Nespresso3rd
  4. Moccamaster4th
  5. Jura5th
  6. Smeg–
  7. Miele–
  8. OXO–
  9. Braun–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • De'Longhi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nespresso4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moccamaster2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jura1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miele0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OXO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Braun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about coffee maker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Nespresso or OXO more popular in search?

This chart shows how often people search Google for Nespresso and OXO by name. Each line represents a brand's share of searches for all nine coffee maker brands we track, month by month, from searches in New Zealand.

Nespresso and OXO among coffee maker brands in New Zealand, by month

Share of searches by month for Nespresso, OXO. The figures are in the table below the chart.

View monthly share of searches table
MonthNespressoBrevilleSmegDe'LonghiMieleMoccamasterJuraOXOBraun
Oct 202545.5%24%10.4%10.2%6.6%2.3%0.59%0.39%0.02%
Nov 202543.8%25.6%9.9%9.8%8.1%1.9%0.62%0.27%0.02%
Dec 202548.1%25.2%8.3%10.4%5.2%1.9%0.5%0.4%0.02%
Jan 202647.1%24.3%8.5%10.8%6.3%2%0.47%0.58%0.02%
Feb 202646.9%22.6%8.2%11%7.8%2.4%0.57%0.46%0.03%
Mar 202644.2%24%9%11.4%8.2%2.2%0.42%0.52%0.02%
Apr 202642.3%26.8%8.5%13.1%6.5%2%0.47%0.47%0.02%
May 202644.1%24.9%7.5%13.4%7.4%1.8%0.43%0.35%0.02%
Jun 202640.4%25.3%9.8%14%7.6%2%0.58%0.38%0.02%
Jul 202635%24.2%19.3%12.8%5.3%2.5%0.61%0.32%0.02%
Aug 202634.2%22.4%23%12.6%5.1%1.8%0.58%0.38%0.02%
Sep 202637.2%24.5%18.2%11.7%5.7%1.8%0.53%0.35%0.02%

How has the Nespresso and OXO comparison changed over the last 12 months?

3 findings
  • Nespresso was ahead of OXO in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Nespresso’s share of searches among coffee maker brands in New Zealand moved from 45.5% to 37.2%, and its estimated monthly branded searches moved from 19.9K to 18.3K.
  • Across the 12 months ending September 2026, OXO’s share of searches among coffee maker brands in New Zealand moved from 0.39% to 0.35%, and its estimated monthly branded searches held steady at 170.

How did search popularity change for New Zealand coffee maker brands in September 2026?

1 change

  1. In September 2026, Nespresso gained share of searches among coffee maker brands in New Zealand, from 34.2% to 37.2%.

How are branded searches counted?

257 search terms

Brandwave collects information about searches that people make online using Nespresso’s and OXO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nespresso

256 branded search terms

  • 200 nespresso pods
  • a nespresso machine
  • about nespresso coffee
  • aeroccino 4 nespresso
  • aged sumatra nespresso
  • aguila nespresso 220
  • aguila nespresso machine
  • all nespresso machines
  • arondio nespresso
  • automatic nespresso
  • barista machine nespresso
  • barista nespresso machine
  • bianco delicato nespresso
  • bianco leggero nespresso
  • big nespresso machine
  • biggest nespresso machine
  • breville nespresso
  • breville nespresso machine
  • breville nespresso vertuoplus
  • buy nespresso vertuo
  • café lungo nespresso
  • cappuccino nespresso vertuo
  • caramel cookie nespresso
  • caramelito nespresso
  • ciocattino nespresso
  • cocoa truffle nespresso
  • coffee corner nespresso
  • compact nespresso
  • congo nespresso
  • creatista plus nespresso
  • delonghi nespresso machine
  • design nespresso machine
  • digital nespresso machine
  • dulsao nespresso
  • elvazio nespresso
  • essenza plus nespresso
  • fancy nespresso machine
  • first nespresso machine
  • fortissio lungo nespresso
  • giornio nespresso

1–40 of 256

OXO

1 branded search term

  • oxo good grips

How the Brand Demand Index is measured

Other head-to-heads among coffee maker brands

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