Brandwave

How popular isNespresso in search?

In August 2026, there were an estimated 32.2K branded searches for Nespresso in New Zealand which is down 6.3% over the last 11 months. Nespresso holds 73.8% estimated Share of Search among New Zealand coffee capsule brands and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. Nespresso73.8%
  2. Moccona19.7%
  3. Dolce Gusto3.5%
  4. Vittoria Coffee1.7%
  5. L'OR1.4%
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Which coffee capsule brands compete with Nespresso?

Nespresso against coffee capsule brands in New Zealand, by month

Share of Search by month for Nespresso, Moccona, Dolce Gusto. The figures are in the table below the chart.

View monthly share of search table
MonthNespressoMocconaDolce GustoVittoria CoffeeL'OR
Oct 202581.7%12.2%3.8%0.95%1.4%
Nov 202583.4%11.4%3.1%0.73%1.3%
Dec 202585.4%9.4%3.3%0.78%1.1%
Jan 202682.4%12.1%3.2%0.76%1.5%
Feb 202681.3%13.6%2.9%0.72%1.5%
Mar 202678.3%15.9%3.2%1%1.6%
Apr 202678.8%14.7%3.9%1.2%1.4%
May 202676.7%17.3%3.1%1.3%1.6%
Jun 202675.5%18.2%3.4%1.4%1.4%
Jul 202673.1%20.5%3.3%1.7%1.5%
Aug 202673.8%19.7%3.5%1.7%1.4%
Sep 2026—————

  1. 1.Nespresso

    73.8%

    held 1st · 32.2K estimated branded searches · +1% vs prior month · +0.7 points

  2. 2.Moccona

    19.7%

    held 2nd · 8.6K estimated branded searches · -3.9% vs prior month · -0.8 points

  3. 3.Dolce Gusto

    3.5%

    held 3rd · 1.5K estimated branded searches · +6.3% vs prior month · +0.2 points

  4. 4.Vittoria Coffee

    1.7%

    held 4th · 730 estimated branded searches · 0% vs prior month · 0 points

  5. 5.L'OR

    1.4%

    held 5th · 610 estimated branded searches · -7.6% vs prior month · -0.1 points

Compare search popularity between Nespresso and its closest rivals

How has branded search demand for Nespresso changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Nespresso in New Zealand fell from 34.4K to 32.2K.
  • Across the 11 months ending August 2026, Nespresso’s estimated Share of Search among coffee capsule brands in New Zealand decreased from 81.7% to 73.8%.
  • Across the 11 months ending August 2026, Nespresso’s estimated Share of Search among coffee capsule brands in New Zealand peaked at 85.4% in December 2025 and was lowest at 73.1% in July 2026.

How did search popularity change for New Zealand coffee capsule brands in August 2026?

  1. In August 2026, Nespresso gained estimated Share of Search among coffee capsule brands in New Zealand, from 73.1% to 73.8%.

  2. In August 2026, Moccona lost estimated Share of Search among coffee capsule brands in New Zealand, from 20.5% to 19.7%.

  3. Estimated monthly branded searches for Vittoria Coffee in New Zealand rose 82.5% over 11 measured months, from 400 to 730 in August 2026.

Which coffee machine brands compete with Nespresso?

Nespresso against coffee machine brands in New Zealand, by month

Share of Search by month for Nespresso, Breville, De'Longhi, Sunbeam, La Marzocco. The figures are in the table below the chart.

View monthly share of search table
MonthNespressoBrevilleDe'LonghiSunbeamLa MarzoccoJura
Oct 202541.6%30.8%14.3%8.8%4.1%0.4%
Nov 202540.9%34.1%12.6%8.2%3.7%0.49%
Dec 202543.5%30.8%13%8.9%3.4%0.33%
Jan 202642.4%31.1%13.3%8.6%4.2%0.37%
Feb 202644%30.6%12.5%8%4.5%0.41%
Mar 202641.6%30.8%14.5%7.8%5%0.35%
Apr 202637.3%31.9%17.7%7.8%4.9%0.37%
May 202638.7%32.7%16.5%7.2%4.4%0.42%
Jun 202636.2%34.2%16%8.1%5.2%0.42%
Jul 202633.9%36.1%15.6%8.4%5.4%0.49%
Aug 202635.9%32.4%16.9%8.5%5.9%0.45%
Sep 2026——————

  1. 1.Nespresso

    35.9%

    moved from 2nd to 1st · 32.2K estimated branded searches · +1% vs prior month · +2 points

  2. 2.Breville

    32.4%

    moved from 1st to 2nd · 29.1K estimated branded searches · -14.3% vs prior month · -3.7 points

  3. 3.De'Longhi

    16.9%

    held 3rd · 15.2K estimated branded searches · +2.9% vs prior month · +1.2 points

  4. 4.Sunbeam

    8.5%

    held 4th · 7.6K estimated branded searches · -3.5% vs prior month · +0.1 points

  5. 5.La Marzocco

    5.9%

    held 5th · 5.3K estimated branded searches · +4.2% vs prior month · +0.5 points

  6. 6.Jura

    0.45%

    held 6th · 400 estimated branded searches · -13% vs prior month · 0 points

Compare search popularity between Nespresso and its closest rivals

How has branded search demand for Nespresso changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Nespresso’s estimated Share of Search among coffee machine brands in New Zealand decreased from 41.6% to 35.9%.
  • Across the 11 months ending August 2026, Nespresso’s estimated Share of Search among coffee machine brands in New Zealand peaked at 44% in February 2026 and was lowest at 33.9% in July 2026.

How did search popularity change for New Zealand coffee machine brands in August 2026?

  1. In August 2026, Nespresso overtook Breville to take the highest estimated Share of Search among coffee machine brands in New Zealand, at 35.9%.

  2. In August 2026, De'Longhi gained estimated Share of Search among coffee machine brands in New Zealand, from 15.6% to 16.9%.

  3. In August 2026, Breville lost estimated Share of Search among coffee machine brands in New Zealand, from 36.1% to 32.4%.

  4. La Marzocco’s estimated Share of Search among coffee machine brands in New Zealand has gained ground for 3 months in a row, from 4.4% to 5.9% in August 2026.

  5. Sunbeam’s estimated Share of Search among coffee machine brands in New Zealand has gained ground for 3 months in a row, from 7.2% to 8.5% in August 2026.

  6. Estimated monthly branded searches for Jura in New Zealand rose 21.2% over 11 measured months, from 330 to 400 in August 2026.

Which supermarket coffee brands compete with Nespresso?

Nespresso against supermarket coffee brands in New Zealand, by month

Share of Search by month for Nespresso, L'affare, Moccona, Nescafé, Robert Harris. The figures are in the table below the chart.

View monthly share of search table
MonthNespressoL'affareMocconaNescaféRobert HarrisVittoria
Oct 202563.5%12.2%9.5%10.3%3.5%1%
Nov 202566.5%10.2%9.1%10%3.2%0.85%
Dec 202569.7%9.2%7.7%8.6%3.8%0.95%
Jan 202663.6%12.3%9.3%9.7%4.1%1%
Feb 202661.8%13.3%10.3%9.8%3.9%0.92%
Mar 202659.2%12.7%12%10.6%4.1%1.4%
Apr 202660.5%12.5%11.3%10%4.2%1.6%
May 202659.8%10.9%13.5%10.5%3.8%1.6%
Jun 202658.7%9.8%14.2%11.8%3.9%1.5%
Jul 202656.7%9.7%15.9%12.1%3.8%1.8%
Aug 202648.8%22.5%13%10.6%3.6%1.5%
Sep 2026——————

  1. 1.Nespresso

    48.8%

    held 1st · 32.2K estimated branded searches · +1% vs prior month · -7.9 points

  2. 2.L'affare

    22.5%

    moved from 4th to 2nd · 14.9K estimated branded searches · +170.7% vs prior month · +12.7 points

  3. 3.Moccona

    13%

    moved from 2nd to 3rd · 8.6K estimated branded searches · -3.9% vs prior month · -2.9 points

  4. 4.Nescafé

    10.6%

    moved from 3rd to 4th · 7K estimated branded searches · +2.9% vs prior month · -1.5 points

  5. 5.Robert Harris

    3.6%

    held 5th · 2.4K estimated branded searches · +13.1% vs prior month · -0.1 points

  6. 6.Vittoria

    1.5%

    held 6th · 970 estimated branded searches · -4% vs prior month · -0.3 points

Compare search popularity between Nespresso and its closest rivals

How has branded search demand for Nespresso changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Nespresso’s estimated Share of Search among supermarket coffee brands in New Zealand decreased from 63.5% to 48.8%.
  • Across the 11 months ending August 2026, Nespresso’s estimated Share of Search among supermarket coffee brands in New Zealand peaked at 69.7% in December 2025 and was lowest at 48.8% in August 2026.

How did search popularity change for New Zealand supermarket coffee brands in August 2026?

  1. In August 2026, L'affare overtook Nescafé to rank 2nd among supermarket coffee brands in New Zealand, at 22.5%.

  2. In August 2026, Nespresso lost estimated Share of Search among supermarket coffee brands in New Zealand, from 56.7% to 48.8%.

  3. In August 2026, Moccona lost estimated Share of Search among supermarket coffee brands in New Zealand, from 15.9% to 13%.

  4. In August 2026, Nescafé lost estimated Share of Search among supermarket coffee brands in New Zealand, from 12.1% to 10.6%.

  5. Estimated monthly branded searches for Vittoria in New Zealand rose 76.4% over 11 measured months, from 550 to 970 in August 2026.

  6. Estimated monthly branded searches for Robert Harris in New Zealand rose 25.5% over 11 measured months, from 1.9K to 2.4K in August 2026.

How is Nespresso measured?

Brandwave collects information about searches that people make online using Nespresso’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

24 branded search terms

  • coffee capsules for nespresso
  • creatista plus nespresso
  • descaler for nespresso machine
  • nespresso
  • nespresso beans
  • nespresso capsules
  • nespresso capsules machine
  • nespresso capsules originalline
  • nespresso coffee
  • nespresso coffee machine
  • nespresso coffee pods
  • nespresso com
  • nespresso creatista
  • nespresso descaler
  • nespresso espresso machine
  • nespresso lattissima
  • nespresso machine
  • nespresso near me
  • nespresso nz
  • nespresso online
  • nespresso pods
  • nespresso vertuo
  • nespresso vertuo coffee machine
  • nespresso vertuo machine

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