Brandwave

Nespresso vs Rocket Espresso:Which is more popular?

In September 2026, Nespresso had more branded searches than Rocket Espresso among coffee machine brands in New Zealand. Nespresso had about 22,600 branded searches, while Rocket Espresso had 140. Nespresso made up 38.2% of all coffee machine brand searches we track, and Rocket Espresso accounted for 0.24%. When we asked ChatGPT and Google AI Overviews about coffee machine brands, Rocket Espresso appeared in two of the three answers and Nespresso in one. Rocket Espresso was mentioned before Nespresso in every answer that named either.

Among coffee machine brands in New Zealand in September 2026

Who do people search for more?

Nespresso, about 162 searches for every 1 for Rocket Espresso

Nespresso 22.6K searchesRocket Espresso 140 searches

Who does AI mention more?

Rocket Espresso, mentioned in 2 of 3 answers, Nespresso in 1

Rocket Espresso in 2 of 3Nespresso in 1 of 3

Who does AI recommend more?

Rocket Espresso, named ahead of Nespresso in 2 of 2 answers

Rocket Espresso first in 2Nespresso never first

Follow Nespresso vs Rocket Espresso and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top coffee machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Rocket Espresso was mentioned in two out of three: in two of the three ChatGPT answers. Nespresso was mentioned in one out of three: in one of the three ChatGPT answers. Rocket Espresso was listed before Nespresso in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Breville1st
  2. De'Longhi2nd
  3. Gaggia3rd
  4. Jura4th
  5. Rocket Espresso5th
  6. Nespresso6th
  7. La Marzocco7th
  8. Sunbeam–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville3 of 3Named in 3 of 3 ChatGPT answers
  • Gaggia3 of 3Named in 3 of 3 ChatGPT answers
  • De'Longhi2 of 3Named in 2 of 3 ChatGPT answers
  • Jura2 of 3Named in 2 of 3 ChatGPT answers
  • Rocket Espresso2 of 3Named in 2 of 3 ChatGPT answers
  • Nespresso1 of 3Named in 1 of 3 ChatGPT answers
  • La Marzocco1 of 3Named in 1 of 3 ChatGPT answers
  • Sunbeam0 of 3Named in 0 of 3 ChatGPT answers

See every answer about coffee machine brands

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Nespresso or Rocket Espresso more popular in search?

This chart shows how often people search Google for Nespresso and Rocket Espresso by name. Each line represents a brand's share of searches for all eight coffee machine brands we track, month by month, from searches in New Zealand.

Nespresso and Rocket Espresso among coffee machine brands in New Zealand, by month

Share of searches by month for Nespresso, Rocket Espresso. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleNespressoDe'LonghiSunbeamLa MarzoccoJuraRocket EspressoGaggia
Oct 202536.2%42.9%8.8%7.7%3.3%0.49%0.38%0.16%
Nov 202538.5%42.4%8.5%6.9%2.8%0.52%0.27%0.14%
Dec 202535.5%44.8%8.5%7.9%2.6%0.4%0.25%0.13%
Jan 202635.3%43.8%9%7.9%3.1%0.38%0.3%0.24%
Feb 202634.9%44.7%9.2%7.1%3.2%0.47%0.24%0.15%
Mar 202635.5%43.1%9.9%7%3.6%0.37%0.29%0.29%
Apr 202637.3%40%10.8%7.2%3.7%0.39%0.3%0.19%
May 202636.9%41.7%11.1%6.5%3%0.36%0.27%0.18%
Jun 202638.6%38.1%11.4%7.3%3.7%0.47%0.24%0.12%
Jul 202639.8%36.3%11.3%7.5%4.3%0.53%0.22%0.14%
Aug 202636.3%38.5%12.1%7.6%4.5%0.55%0.28%0.15%
Sep 202639.2%38.2%10.4%7.6%3.7%0.46%0.24%0.15%

How has the Nespresso and Rocket Espresso comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand coffee machine brands in September 2026?

2 changes

  1. In September 2026, Breville overtook Nespresso to become the leader among coffee machine brands in New Zealand, with 39.2% of the searches.

  2. Estimated monthly branded searches for Rocket Espresso in New Zealand fell 33.3% over 12 measured months, from 210 to 140 in September 2026.

How are branded searches counted?

266 search terms

Brandwave collects information about searches that people make online using Nespresso’s and Rocket Espresso’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nespresso

265 branded search terms

  • 200 nespresso pods
  • a nespresso machine
  • about nespresso coffee
  • aeroccino 4 nespresso
  • aged sumatra nespresso
  • aguila nespresso 220
  • aguila nespresso machine
  • all nespresso machines
  • arondio nespresso
  • automatic nespresso
  • barista machine nespresso
  • barista nespresso machine
  • bianco delicato nespresso
  • bianco leggero nespresso
  • big nespresso machine
  • biggest nespresso machine
  • breville nespresso
  • breville nespresso machine
  • breville nespresso vertuoplus
  • buy nespresso vertuo
  • café lungo nespresso
  • cappuccino nespresso vertuo
  • caramel cookie nespresso
  • caramelito nespresso
  • ciocattino nespresso
  • cocoa truffle nespresso
  • coffee corner nespresso
  • compact nespresso
  • congo nespresso
  • creatista plus nespresso
  • delonghi nespresso machine
  • design nespresso machine
  • digital nespresso machine
  • dulsao nespresso
  • elvazio nespresso
  • essenza plus nespresso
  • fancy nespresso machine
  • first nespresso machine
  • fortissio lungo nespresso
  • giornio nespresso

1–40 of 265

Rocket Espresso

1 branded search term

  • rocket espresso

How the Brand Demand Index is measured

Other head-to-heads among coffee machine brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free