Breville vs De'Longhi:Which is more popular?
In September 2026, Breville had more branded searches than De'Longhi among coffee machine brands in New Zealand. Breville had about 23,200 branded searches, while De'Longhi had 6,170. Breville made up 39.2% of all coffee machine brand searches we track, and De'Longhi accounted for 10.4%. When we asked ChatGPT and Google AI Overviews about coffee machine brands, Breville appeared in all three answers and De'Longhi in two. Breville was mentioned before De'Longhi in every answer.
Who do people search for more?
Breville, about 4 searches for every 1 for De'Longhi
Who does AI mention more?
Breville, mentioned in every answer we collected
Who does AI recommend more?
Breville, named ahead of De'Longhi in every answer
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Top coffee machine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, Breville appeared in all three answers. De'Longhi was mentioned in two out of three: in two of the three ChatGPT answers. Breville was listed before De'Longhi in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Breville1st
De'Longhi2nd
Gaggia3rd
Jura4th
Rocket Espresso5th
Nespresso6th
La Marzocco7th
Sunbeam–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Breville3 of 3Named in 3 of 3 ChatGPT answers
- Gaggia3 of 3Named in 3 of 3 ChatGPT answers
- De'Longhi2 of 3Named in 2 of 3 ChatGPT answers
- Jura2 of 3Named in 2 of 3 ChatGPT answers
- Rocket Espresso2 of 3Named in 2 of 3 ChatGPT answers
- Nespresso1 of 3Named in 1 of 3 ChatGPT answers
- La Marzocco1 of 3Named in 1 of 3 ChatGPT answers
- Sunbeam0 of 3Named in 0 of 3 ChatGPT answers
See every answer about coffee machine brands
3 answers
Asked ChatGPT
“Which coffee machine brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best coffee machine brands in New Zealand?”
Asked ChatGPT
“What's the best coffee machine brand in New Zealand for home espresso?”
Searched Google, AI Overview
“espresso machine nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“coffee maker nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Breville or De'Longhi more popular in search?
This chart shows how often people search Google for Breville and De'Longhi by name. Each line represents a brand's share of searches for all eight coffee machine brands we track, month by month, from searches in New Zealand.
Share of searches by month for Breville, De'Longhi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Breville | Nespresso | De'Longhi | Sunbeam | La Marzocco | Jura | Rocket Espresso | Gaggia |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.2% | 42.9% | 8.8% | 7.7% | 3.3% | 0.49% | 0.38% | 0.16% |
| Nov 2025 | 38.5% | 42.4% | 8.5% | 6.9% | 2.8% | 0.52% | 0.27% | 0.14% |
| Dec 2025 | 35.5% | 44.8% | 8.5% | 7.9% | 2.6% | 0.4% | 0.25% | 0.13% |
| Jan 2026 | 35.3% | 43.8% | 9% | 7.9% | 3.1% | 0.38% | 0.3% | 0.24% |
| Feb 2026 | 34.9% | 44.7% | 9.2% | 7.1% | 3.2% | 0.47% | 0.24% | 0.15% |
| Mar 2026 | 35.5% | 43.1% | 9.9% | 7% | 3.6% | 0.37% | 0.29% | 0.29% |
| Apr 2026 | 37.3% | 40% | 10.8% | 7.2% | 3.7% | 0.39% | 0.3% | 0.19% |
| May 2026 | 36.9% | 41.7% | 11.1% | 6.5% | 3% | 0.36% | 0.27% | 0.18% |
| Jun 2026 | 38.6% | 38.1% | 11.4% | 7.3% | 3.7% | 0.47% | 0.24% | 0.12% |
| Jul 2026 | 39.8% | 36.3% | 11.3% | 7.5% | 4.3% | 0.53% | 0.22% | 0.14% |
| Aug 2026 | 36.3% | 38.5% | 12.1% | 7.6% | 4.5% | 0.55% | 0.28% | 0.15% |
| Sep 2026 | 39.2% | 38.2% | 10.4% | 7.6% | 3.7% | 0.46% | 0.24% | 0.15% |
How has the Breville and De'Longhi comparison changed over the last 12 months?
3 findings
- Breville was ahead of De'Longhi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Breville’s share of searches among coffee machine brands in New Zealand moved from 36.2% to 39.2%, and its estimated monthly branded searches moved from 19.8K to 23.2K.
- Across the 12 months ending September 2026, De'Longhi’s share of searches among coffee machine brands in New Zealand moved from 8.8% to 10.4%, and its estimated monthly branded searches moved from 4.8K to 6.2K.
How did search popularity change for New Zealand coffee machine brands in September 2026?
2 changes
In September 2026, Breville overtook Nespresso to become the leader among coffee machine brands in New Zealand, with 39.2% of the searches.
In September 2026, De'Longhi lost share of searches among coffee machine brands in New Zealand, from 12.1% to 10.4%.
How are branded searches counted?
24 search terms
Brandwave collects information about searches that people make online using Breville’s and De'Longhi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Breville
12 branded search terms
- breville
- breville barista express
- breville barista pro
- breville barista touch
- breville bread maker
- breville coffee machine
- breville descaler
- breville double boiler
- breville espresso machine
- breville milk frother
- breville oracle
- breville pods
De'Longhi
12 branded search terms
- de longhi
- de longhi pods
- delonghi
- delonghi dedica
- delonghi descaler
- delonghi ecodecalk descaler
- delonghi eletta explore
- delonghi la specialista
- delonghi magnifica
- delonghi magnifica evo
- delonghi pods
- espresso delonghi machine
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