Brandwave

How popular isDe'Longhi?

In September 2026, people searched for De'Longhi by name about 7,410 times in New Zealand, a 27.8% increase from the previous year. These searches made up 10.4% of all New Zealand coffee machine brand searches, placing De'Longhi third out of eight brands. When we asked both ChatGPT and Google AI Overviews about coffee machine brands, De'Longhi appeared in two of the three answers and was the second most recommended of the eight.

Search and AI answers in September 2026

De'Longhi is the third most searched of 8 competitors and the second most recommended in AI answers.

  1. BrevilleShare of searches 39.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. NespressoShare of searches 38.2%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th
  3. De'LonghiShare of searches 10.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
  4. SunbeamShare of searches 7.6%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. La MarzoccoShare of searches 3.7%Mentioned in 1 of 3 AI answersPlace in AI recommendations 7th

+3 more

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Top coffee machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, De'Longhi was mentioned in two out of three: in two of the three ChatGPT answers. De'Longhi is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Breville1st
  2. De'Longhi2nd
  3. Gaggia3rd
  4. Jura4th
  5. Rocket Espresso5th
  6. Nespresso6th
  7. La Marzocco7th
  8. Sunbeam–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville3 of 3Named in 3 of 3 ChatGPT answers
  • Gaggia3 of 3Named in 3 of 3 ChatGPT answers
  • De'Longhi2 of 3Named in 2 of 3 ChatGPT answers
  • Jura2 of 3Named in 2 of 3 ChatGPT answers
  • Rocket Espresso2 of 3Named in 2 of 3 ChatGPT answers
  • Nespresso1 of 3Named in 1 of 3 ChatGPT answers
  • La Marzocco1 of 3Named in 1 of 3 ChatGPT answers
  • Sunbeam0 of 3Named in 0 of 3 ChatGPT answers

See every answer about coffee machine brands

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which coffee machine brands compete with De'Longhi?

De'Longhi against coffee machine brands in New Zealand, by month

Share of searches by month for Breville, Nespresso, De'Longhi, Sunbeam, La Marzocco. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleNespressoDe'LonghiSunbeamLa MarzoccoJuraRocket EspressoGaggia
Oct 202536.2%42.9%8.8%7.7%3.3%0.49%0.38%0.16%
Nov 202538.5%42.4%8.5%6.9%2.8%0.52%0.27%0.14%
Dec 202535.5%44.8%8.5%7.9%2.6%0.4%0.25%0.13%
Jan 202635.3%43.8%9%7.9%3.1%0.38%0.3%0.24%
Feb 202634.9%44.7%9.2%7.1%3.2%0.47%0.24%0.15%
Mar 202635.5%43.1%9.9%7%3.6%0.37%0.29%0.29%
Apr 202637.3%40%10.8%7.2%3.7%0.39%0.3%0.19%
May 202636.9%41.7%11.1%6.5%3%0.36%0.27%0.18%
Jun 202638.6%38.1%11.4%7.3%3.7%0.47%0.24%0.12%
Jul 202639.8%36.3%11.3%7.5%4.3%0.53%0.22%0.14%
Aug 202636.3%38.5%12.1%7.6%4.5%0.55%0.28%0.15%
Sep 202639.2%38.2%10.4%7.6%3.7%0.46%0.24%0.15%

  1. 1.Breville

    39.2%

    Moved from 2nd to 1st. 23.2K estimated branded searches, +6.2% vs prior month. Share +2.9 points.

  2. 2.Nespresso

    38.2%

    Moved from 1st to 2nd. 22.6K estimated branded searches, -2.3% vs prior month. Share -0.3 points.

  3. 3.De'Longhi

    10.4%

    Held 3rd. 6.2K estimated branded searches, -15.2% vs prior month. Share -1.7 points.

  4. 4.Sunbeam

    7.6%

    Held 4th. 4.5K estimated branded searches, -2% vs prior month. Share 0 points.

  5. 5.La Marzocco

    3.7%

    Held 5th. 2.2K estimated branded searches, -19.4% vs prior month. Share -0.8 points.

  6. 6.Jura

    0.46%

    Held 6th. 270 estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  7. 7.Rocket Espresso

    0.24%

    Held 7th. 140 estimated branded searches, -17.6% vs prior month. Share 0 points.

  8. 8.Gaggia

    0.15%

    Held 8th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between De'Longhi and its closest rivals

Every comparison with De'Longhi

26 comparisons

How has branded search demand for De'Longhi changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for De'Longhi in New Zealand rose from 5.8K to 7.4K.
  • Across the 12 months ending September 2026, De'Longhi’s share of searches among coffee machine brands in New Zealand increased from 8.8% to 10.4%.
  • Across the 12 months ending September 2026, De'Longhi’s share of searches among coffee machine brands in New Zealand peaked at 12.1% in August 2026 and was lowest at 8.5% in December 2025.

How did search popularity change for New Zealand coffee machine brands in September 2026?

4 changes

  1. In September 2026, Breville overtook Nespresso to become the leader among coffee machine brands in New Zealand, with 39.2% of the searches.

  2. In September 2026, De'Longhi lost share of searches among coffee machine brands in New Zealand, from 12.1% to 10.4%.

  3. In September 2026, La Marzocco lost share of searches among coffee machine brands in New Zealand, from 4.5% to 3.7%.

  4. Estimated monthly branded searches for Rocket Espresso in New Zealand fell 33.3% over 12 measured months, from 210 to 140 in September 2026.

How are De'Longhi’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using De'Longhi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • de longhi
  • de longhi pods
  • delonghi
  • delonghi dedica
  • delonghi dehumidifier
  • delonghi descaler
  • delonghi ecodecalk descaler
  • delonghi eletta explore
  • delonghi heater
  • delonghi la specialista
  • delonghi magnifica
  • delonghi magnifica evo
  • delonghi oil heater
  • delonghi pods
  • espresso delonghi machine

Do you work for De'Longhi? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does De'Longhi compete?

De'Longhi is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands7th of 105.9%Show ranking
Coffee machine brands3rd of 810.4%Shown above
Coffee maker brands4th of 911.7%Show ranking
Portable heater brands3rd of 611.8%Show ranking
Toaster oven brands3rd of 521.1%Show ranking
Chip fryer brands2nd of 524.3%Show ranking
Milk frother brands2nd of 630.6%Show ranking
Heater and dehumidifier brands1st of 544.6%Show ranking
Panel heater brands1st of 655.9%Show ranking
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