Bodum vs De'Longhi:Which is more popular?
In September 2026, De'Longhi had more branded searches than Bodum among milk frother brands in New Zealand. De'Longhi had about 6,150 branded searches, while Bodum had 390. De'Longhi made up 30.6% of all milk frother brand searches we track, and Bodum accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about milk frother brands, Bodum appeared in two of the four answers and De'Longhi in none.
Follow Bodum vs De'Longhi and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top milk frother brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Bodum was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. De'Longhi did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Breville3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Nespresso3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sunbeam3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bodum2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
De'Longhi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Jura0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about milk frother brands
4 answers
Asked ChatGPT
“Which milk frother brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best milk frother brands in New Zealand?”
Asked ChatGPT
“What's the best milk frother brand in New Zealand for coffee at home?”
Searched Google, AI Overview
“milk frother nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“electric milk frother”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bodum or De'Longhi more popular in search?
This chart shows how often people search Google for Bodum and De'Longhi by name. Each line represents a brand's share of searches for all six milk frother brands we track, month by month, from searches in New Zealand.
Share of searches by month for De'Longhi, Bodum. The figures are in the table below the chart.
View monthly share of searches table
| Month | Breville | De'Longhi | Nespresso | Bodum | Jura | Sunbeam |
|---|---|---|---|---|---|---|
| Oct 2025 | 62.8% | 28% | 4.6% | 2.8% | 1.5% | 0.29% |
| Nov 2025 | 65.2% | 25.6% | 4.5% | 2.8% | 1.5% | 0.34% |
| Dec 2025 | 62.9% | 26.9% | 5.1% | 3.4% | 1.2% | 0.51% |
| Jan 2026 | 61.4% | 28.3% | 6% | 2.7% | 1.2% | 0.5% |
| Feb 2026 | 61.8% | 29.6% | 4.6% | 2.2% | 1.5% | 0.28% |
| Mar 2026 | 61.3% | 29.4% | 5.8% | 2.4% | 1% | 0.18% |
| Apr 2026 | 60.1% | 30% | 6.7% | 1.9% | 1% | 0.24% |
| May 2026 | 60.8% | 30.3% | 6.1% | 1.7% | 0.93% | 0.22% |
| Jun 2026 | 62% | 30.9% | 3.7% | 1.8% | 1.2% | 0.33% |
| Jul 2026 | 61.2% | 31.4% | 4.2% | 1.4% | 1.4% | 0.31% |
| Aug 2026 | 58.6% | 33.3% | 4.3% | 2.2% | 1.5% | 0.14% |
| Sep 2026 | 61.2% | 30.6% | 4.7% | 1.9% | 1.3% | 0.35% |
How has the Bodum and De'Longhi comparison changed over the last 12 months?
3 findings
- De'Longhi was ahead of Bodum in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bodum’s share of searches among milk frother brands in New Zealand moved from 2.8% to 1.9%, and its estimated monthly branded searches moved from 480 to 390.
- Across the 12 months ending September 2026, De'Longhi’s share of searches among milk frother brands in New Zealand moved from 28% to 30.6%, and its estimated monthly branded searches moved from 4.8K to 6.2K.
How did search popularity change for New Zealand milk frother brands in September 2026?
2 changes
In September 2026, De'Longhi lost share of searches among milk frother brands in New Zealand, from 33.3% to 30.6%.
Estimated monthly branded searches for Bodum in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Bodum’s and De'Longhi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among milk frother brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.