Brandwave

Breville vs De'Longhi:Which is more popular?

In September 2026, Breville had more branded searches than De'Longhi among milk frother brands in New Zealand. Breville had about 12,300 branded searches, while De'Longhi had 6,150. Breville made up 61.2% of all milk frother brand searches we track, and De'Longhi accounted for 30.6%. When we asked ChatGPT and Google AI Overviews about milk frother brands, Breville appeared in three of the four answers and De'Longhi in none.

Among milk frother brands in New Zealand in September 2026

Who do people search for more?

Breville, about 2 searches for every 1 for De'Longhi

Breville 12.3K searchesDe'Longhi 6.2K searches

Who does AI mention more?

Breville, mentioned in 3 of 4 answers, De'Longhi in 0

Breville in 3 of 4De'Longhi in 0 of 4

Who does AI recommend more?

Breville, the only one of the two named

Breville first in 3De'Longhi never named

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Top milk frother brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Breville was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. De'Longhi did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Breville1st
  2. Nespresso2nd
  3. Sunbeam3rd
  4. Bodum4th
  5. De'Longhi–
  6. Jura–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nespresso3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sunbeam3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bodum2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • De'Longhi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Jura0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about milk frother brands

4 answers

  • Asked ChatGPT

    “Which milk frother brand should I buy in New Zealand?”

    1. 1Breville
    2. 2Nespresso
    3. 3Sunbeam

  • Asked ChatGPT

    “What are the best milk frother brands in New Zealand?”

    1. 1Breville
    2. 2Nespresso
    3. 3Sunbeam
    4. 4Bodum

  • Asked ChatGPT

    “What's the best milk frother brand in New Zealand for coffee at home?”

    1. 1Breville
    2. 2Nespresso
    3. 3Sunbeam

  • Searched Google, AI Overview

    “milk frother nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “electric milk frother”

    1. 1Bodum

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Breville or De'Longhi more popular in search?

This chart shows how often people search Google for Breville and De'Longhi by name. Each line represents a brand's share of searches for all six milk frother brands we track, month by month, from searches in New Zealand.

Breville and De'Longhi among milk frother brands in New Zealand, by month

Share of searches by month for Breville, De'Longhi. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleDe'LonghiNespressoBodumJuraSunbeam
Oct 202562.8%28%4.6%2.8%1.5%0.29%
Nov 202565.2%25.6%4.5%2.8%1.5%0.34%
Dec 202562.9%26.9%5.1%3.4%1.2%0.51%
Jan 202661.4%28.3%6%2.7%1.2%0.5%
Feb 202661.8%29.6%4.6%2.2%1.5%0.28%
Mar 202661.3%29.4%5.8%2.4%1%0.18%
Apr 202660.1%30%6.7%1.9%1%0.24%
May 202660.8%30.3%6.1%1.7%0.93%0.22%
Jun 202662%30.9%3.7%1.8%1.2%0.33%
Jul 202661.2%31.4%4.2%1.4%1.4%0.31%
Aug 202658.6%33.3%4.3%2.2%1.5%0.14%
Sep 202661.2%30.6%4.7%1.9%1.3%0.35%

How has the Breville and De'Longhi comparison changed over the last 12 months?

3 findings
  • Breville was ahead of De'Longhi in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Breville’s share of searches among milk frother brands in New Zealand moved from 62.8% to 61.2%, and its estimated monthly branded searches moved from 10.8K to 12.3K.
  • Across the 12 months ending September 2026, De'Longhi’s share of searches among milk frother brands in New Zealand moved from 28% to 30.6%, and its estimated monthly branded searches moved from 4.8K to 6.2K.

How did search popularity change for New Zealand milk frother brands in September 2026?

2 changes

  1. In September 2026, Breville gained share of searches among milk frother brands in New Zealand, from 58.6% to 61.2%.

  2. In September 2026, De'Longhi lost share of searches among milk frother brands in New Zealand, from 33.3% to 30.6%.

How are branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using Breville’s and De'Longhi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Breville

9 branded search terms

  • breville
  • breville barista express
  • breville barista pro
  • breville barista touch
  • breville bread maker
  • breville descaler
  • breville double boiler
  • breville milk frother
  • breville oracle

De'Longhi

10 branded search terms

  • de longhi
  • delonghi
  • delonghi dedica
  • delonghi descaler
  • delonghi ecodecalk descaler
  • delonghi eletta explore
  • delonghi la specialista
  • delonghi magnifica
  • delonghi magnifica evo
  • espresso delonghi machine

How the Brand Demand Index is measured

Other head-to-heads among milk frother brands

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