Brandwave

How popular isDe'Longhi?

In September 2026, people searched for De'Longhi by name about 7,410 times in New Zealand, a 27.8% increase from the previous year. These searches made up 30.6% of all New Zealand milk frother brand searches, placing De'Longhi second out of six brands. When we asked both ChatGPT and Google AI Overviews about milk frother brands, De'Longhi did not appear in any of the answers.

Search and AI answers in September 2026

De'Longhi is the second most searched of 6 competitors and not listed in any AI answer.

  1. BrevilleShare of searches 61.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. De'LonghiShare of searches 30.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. NespressoShare of searches 4.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  4. BodumShare of searches 1.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  5. JuraShare of searches 1.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+1 more

De'Longhi website (opens in a new tab)

Follow De'Longhi and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top milk frother brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, De'Longhi did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Breville1st
  2. Nespresso2nd
  3. Sunbeam3rd
  4. Bodum4th
  5. De'Longhi–
  6. Jura–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nespresso3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sunbeam3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bodum2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • De'Longhi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Jura0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about milk frother brands

4 answers

  • Asked ChatGPT

    “Which milk frother brand should I buy in New Zealand?”

    1. 1Breville
    2. 2Nespresso
    3. 3Sunbeam

  • Asked ChatGPT

    “What are the best milk frother brands in New Zealand?”

    1. 1Breville
    2. 2Nespresso
    3. 3Sunbeam
    4. 4Bodum

  • Asked ChatGPT

    “What's the best milk frother brand in New Zealand for coffee at home?”

    1. 1Breville
    2. 2Nespresso
    3. 3Sunbeam

  • Searched Google, AI Overview

    “milk frother nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “electric milk frother”

    1. 1Bodum

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which milk frother brands compete with De'Longhi?

De'Longhi against milk frother brands in New Zealand, by month

Share of searches by month for Breville, De'Longhi, Nespresso. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleDe'LonghiNespressoBodumJuraSunbeam
Oct 202562.8%28%4.6%2.8%1.5%0.29%
Nov 202565.2%25.6%4.5%2.8%1.5%0.34%
Dec 202562.9%26.9%5.1%3.4%1.2%0.51%
Jan 202661.4%28.3%6%2.7%1.2%0.5%
Feb 202661.8%29.6%4.6%2.2%1.5%0.28%
Mar 202661.3%29.4%5.8%2.4%1%0.18%
Apr 202660.1%30%6.7%1.9%1%0.24%
May 202660.8%30.3%6.1%1.7%0.93%0.22%
Jun 202662%30.9%3.7%1.8%1.2%0.33%
Jul 202661.2%31.4%4.2%1.4%1.4%0.31%
Aug 202658.6%33.3%4.3%2.2%1.5%0.14%
Sep 202661.2%30.6%4.7%1.9%1.3%0.35%

  1. 1.Breville

    61.2%

    Held 1st. 12.3K estimated branded searches, -3.5% vs prior month. Share +2.6 points.

  2. 2.De'Longhi

    30.6%

    Held 2nd. 6.2K estimated branded searches, -15.3% vs prior month. Share -2.8 points.

  3. 3.Nespresso

    4.7%

    Held 3rd. 950 estimated branded searches, +2.2% vs prior month. Share +0.4 points.

  4. 4.Bodum

    1.9%

    Held 4th. 390 estimated branded searches, -18.8% vs prior month. Share -0.3 points.

  5. 5.Jura

    1.3%

    Held 5th. 260 estimated branded searches, -18.8% vs prior month. Share -0.2 points.

  6. 6.Sunbeam

    0.35%

    Held 6th. 70 estimated branded searches, +133.3% vs prior month. Share +0.2 points.

Compare popularity between De'Longhi and its closest rivals

Every comparison with De'Longhi

26 comparisons

How has branded search demand for De'Longhi changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for De'Longhi in New Zealand rose from 5.8K to 7.4K.
  • Across the 12 months ending September 2026, De'Longhi’s share of searches among milk frother brands in New Zealand increased from 28% to 30.6%.
  • Across the 12 months ending September 2026, De'Longhi’s share of searches among milk frother brands in New Zealand peaked at 33.3% in August 2026 and was lowest at 25.6% in November 2025.

How did search popularity change for New Zealand milk frother brands in September 2026?

5 changes

  1. In September 2026, Breville gained share of searches among milk frother brands in New Zealand, from 58.6% to 61.2%.

  2. In September 2026, De'Longhi lost share of searches among milk frother brands in New Zealand, from 33.3% to 30.6%.

  3. Nespresso’s share of searches among milk frother brands in New Zealand has gained ground for 3 months in a row, from 3.7% to 4.7% in September 2026.

  4. Estimated monthly branded searches for Sunbeam in New Zealand rose 40% over 12 measured months, from 50 to 70 in September 2026.

  5. Estimated monthly branded searches for Bodum in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

How are De'Longhi’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using De'Longhi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • de longhi
  • de longhi pods
  • delonghi
  • delonghi dedica
  • delonghi dehumidifier
  • delonghi descaler
  • delonghi ecodecalk descaler
  • delonghi eletta explore
  • delonghi heater
  • delonghi la specialista
  • delonghi magnifica
  • delonghi magnifica evo
  • delonghi oil heater
  • delonghi pods
  • espresso delonghi machine

Do you work for De'Longhi? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does De'Longhi compete?

De'Longhi is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands7th of 105.9%Show ranking
Coffee machine brands3rd of 810.4%Show ranking
Coffee maker brands4th of 911.7%Show ranking
Portable heater brands3rd of 611.8%Show ranking
Toaster oven brands3rd of 521.1%Show ranking
Chip fryer brands2nd of 524.3%Show ranking
Milk frother brands2nd of 630.6%Shown above
Heater and dehumidifier brands1st of 544.6%Show ranking
Panel heater brands1st of 655.9%Show ranking
Creator with pink hair and a pink jacket

Is De'Longhi your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free