Brandwave

De'Longhi vs Jura:Which is more popular?

In September 2026, De'Longhi had more branded searches than Jura among milk frother brands in New Zealand. De'Longhi had about 6,150 branded searches, while Jura had 260. De'Longhi made up 30.6% of all milk frother brand searches we track, and Jura accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about milk frother brands, neither De'Longhi nor Jura appeared in any of the four answers.

Among milk frother brands in New Zealand in September 2026

Who do people search for more?

De'Longhi, about 24 searches for every 1 for Jura

De'Longhi 6.2K searchesJura 260 searches

Who does AI mention more?

Both were mentioned in 0 of 4 answers.

De'Longhi in 0 of 4Jura in 0 of 4

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Top milk frother brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, neither De'Longhi nor Jura showed up in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Breville1st
  2. Nespresso2nd
  3. Sunbeam3rd
  4. Bodum4th
  5. De'Longhi–
  6. Jura–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nespresso3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sunbeam3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bodum2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • De'Longhi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Jura0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about milk frother brands

4 answers
  • Asked ChatGPT

    “Which milk frother brand should I buy in New Zealand?”

    1. 1Breville
    2. 2Nespresso
    3. 3Sunbeam
  • Asked ChatGPT

    “What are the best milk frother brands in New Zealand?”

    1. 1Breville
    2. 2Nespresso
    3. 3Sunbeam
    4. 4Bodum
  • Asked ChatGPT

    “What's the best milk frother brand in New Zealand for coffee at home?”

    1. 1Breville
    2. 2Nespresso
    3. 3Sunbeam
  • Searched Google, AI Overview

    “milk frother nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “electric milk frother”

    1. 1Bodum

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is De'Longhi or Jura more popular in search?

This chart shows how often people search Google for De'Longhi and Jura by name. Each line represents a brand's share of searches for all six milk frother brands we track, month by month, from searches in New Zealand.

De'Longhi and Jura among milk frother brands in New Zealand, by month

Share of searches by month for De'Longhi, Jura. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleDe'LonghiNespressoBodumJuraSunbeam
Oct 202562.8%28%4.6%2.8%1.5%0.29%
Nov 202565.2%25.6%4.5%2.8%1.5%0.34%
Dec 202562.9%26.9%5.1%3.4%1.2%0.51%
Jan 202661.4%28.3%6%2.7%1.2%0.5%
Feb 202661.8%29.6%4.6%2.2%1.5%0.28%
Mar 202661.3%29.4%5.8%2.4%1%0.18%
Apr 202660.1%30%6.7%1.9%1%0.24%
May 202660.8%30.3%6.1%1.7%0.93%0.22%
Jun 202662%30.9%3.7%1.8%1.2%0.33%
Jul 202661.2%31.4%4.2%1.4%1.4%0.31%
Aug 202658.6%33.3%4.3%2.2%1.5%0.14%
Sep 202661.2%30.6%4.7%1.9%1.3%0.35%

How has the De'Longhi and Jura comparison changed over the last 12 months?

3 findings
  • De'Longhi was ahead of Jura in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, De'Longhi’s share of searches among milk frother brands in New Zealand moved from 28% to 30.6%, and its estimated monthly branded searches moved from 4.8K to 6.2K.
  • Across the 12 months ending September 2026, Jura’s share of searches among milk frother brands in New Zealand moved from 1.5% to 1.3%, and its estimated monthly branded searches held steady at 260.

How did search popularity change for New Zealand milk frother brands in September 2026?

1 change
  1. In September 2026, De'Longhi lost share of searches among milk frother brands in New Zealand, from 33.3% to 30.6%.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using De'Longhi’s and Jura’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

De'Longhi

10 branded search terms

  • de longhi
  • delonghi
  • delonghi dedica
  • delonghi descaler
  • delonghi ecodecalk descaler
  • delonghi eletta explore
  • delonghi la specialista
  • delonghi magnifica
  • delonghi magnifica evo
  • espresso delonghi machine

Jura

1 branded search term

  • jura coffee machine

How the Brand Demand Index is measured

Other head-to-heads among milk frother brands

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