Brandwave

How popular isBodum?

In September 2026, people searched for Bodum by name about 420 times in New Zealand, a 19.2% decrease from the previous year. These searches made up 1.9% of all New Zealand milk frother brand searches, placing Bodum fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about milk frother brands, Bodum appeared in two of the four answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Bodum is the fourth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. BrevilleShare of searches 61.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. De'LonghiShare of searches 30.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. NespressoShare of searches 4.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  4. BodumShare of searches 1.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  5. JuraShare of searches 1.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+1 more

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Top milk frother brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Bodum was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Bodum is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Breville1st
  2. Nespresso2nd
  3. Sunbeam3rd
  4. Bodum4th
  5. De'Longhi–
  6. Jura–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nespresso3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sunbeam3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bodum2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • De'Longhi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Jura0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about milk frother brands

4 answers

  • Asked ChatGPT

    “Which milk frother brand should I buy in New Zealand?”

    1. 1Breville
    2. 2Nespresso
    3. 3Sunbeam

  • Asked ChatGPT

    “What are the best milk frother brands in New Zealand?”

    1. 1Breville
    2. 2Nespresso
    3. 3Sunbeam
    4. 4Bodum

  • Asked ChatGPT

    “What's the best milk frother brand in New Zealand for coffee at home?”

    1. 1Breville
    2. 2Nespresso
    3. 3Sunbeam

  • Searched Google, AI Overview

    “milk frother nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “electric milk frother”

    1. 1Bodum

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which milk frother brands compete with Bodum?

Bodum against milk frother brands in New Zealand, by month

Share of searches by month for Breville, De'Longhi, Nespresso, Bodum. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleDe'LonghiNespressoBodumJuraSunbeam
Oct 202562.8%28%4.6%2.8%1.5%0.29%
Nov 202565.2%25.6%4.5%2.8%1.5%0.34%
Dec 202562.9%26.9%5.1%3.4%1.2%0.51%
Jan 202661.4%28.3%6%2.7%1.2%0.5%
Feb 202661.8%29.6%4.6%2.2%1.5%0.28%
Mar 202661.3%29.4%5.8%2.4%1%0.18%
Apr 202660.1%30%6.7%1.9%1%0.24%
May 202660.8%30.3%6.1%1.7%0.93%0.22%
Jun 202662%30.9%3.7%1.8%1.2%0.33%
Jul 202661.2%31.4%4.2%1.4%1.4%0.31%
Aug 202658.6%33.3%4.3%2.2%1.5%0.14%
Sep 202661.2%30.6%4.7%1.9%1.3%0.35%

  1. 1.Breville

    61.2%

    Held 1st. 12.3K estimated branded searches, -3.5% vs prior month. Share +2.6 points.

  2. 2.De'Longhi

    30.6%

    Held 2nd. 6.2K estimated branded searches, -15.3% vs prior month. Share -2.8 points.

  3. 3.Nespresso

    4.7%

    Held 3rd. 950 estimated branded searches, +2.2% vs prior month. Share +0.4 points.

  4. 4.Bodum

    1.9%

    Held 4th. 390 estimated branded searches, -18.8% vs prior month. Share -0.3 points.

  5. 5.Jura

    1.3%

    Held 5th. 260 estimated branded searches, -18.8% vs prior month. Share -0.2 points.

  6. 6.Sunbeam

    0.35%

    Held 6th. 70 estimated branded searches, +133.3% vs prior month. Share +0.2 points.

Compare popularity between Bodum and its closest rivals

Every comparison with Bodum

20 comparisons

How has branded search demand for Bodum changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bodum in New Zealand fell from 520 to 420.
  • Across the 12 months ending September 2026, Bodum’s share of searches among milk frother brands in New Zealand decreased from 2.8% to 1.9%.
  • Across the 12 months ending September 2026, Bodum’s share of searches among milk frother brands in New Zealand peaked at 3.4% in December 2025 and was lowest at 1.4% in July 2026.

How did search popularity change for New Zealand milk frother brands in September 2026?

5 changes

  1. In September 2026, Breville gained share of searches among milk frother brands in New Zealand, from 58.6% to 61.2%.

  2. In September 2026, De'Longhi lost share of searches among milk frother brands in New Zealand, from 33.3% to 30.6%.

  3. Nespresso’s share of searches among milk frother brands in New Zealand has gained ground for 3 months in a row, from 3.7% to 4.7% in September 2026.

  4. Estimated monthly branded searches for Sunbeam in New Zealand rose 40% over 12 measured months, from 50 to 70 in September 2026.

  5. Estimated monthly branded searches for Bodum in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

How are Bodum’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bodum’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bodum
  • bodum teapot

Do you work for Bodum? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bodum compete?

Bodum is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Tea kettle brands5th of 61.7%Show ranking
Milk frother brands4th of 61.9%Shown above
Tea infuser brands5th of 72.5%Show ranking
Keep cup brands3rd of 62.6%Show ranking
Teapot brands3rd of 613.2%Show ranking
Creator with pink hair and a pink jacket

Is Bodum your brand?

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