Brandwave

Bodum vs Breville:Which is more popular?

In September 2026, Breville had more branded searches than Bodum among milk frother brands in New Zealand. Breville had about 12,300 branded searches, while Bodum had 390. Breville made up 61.2% of all milk frother brand searches we track, and Bodum accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about milk frother brands, Breville appeared in three of the four answers and Bodum in two. Breville was mentioned before Bodum in every answer.

Among milk frother brands in New Zealand in September 2026

Who do people search for more?

Breville, about 32 searches for every 1 for Bodum

Breville 12.3K searchesBodum 390 searches

Who does AI mention more?

Breville, mentioned in 3 of 4 answers, Bodum in 2

Breville in 3 of 4Bodum in 2 of 4

Who does AI recommend more?

Breville, named ahead of Bodum in every answer

Breville first in 3Bodum never first

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Top milk frother brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Breville was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Bodum was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Breville was listed before Bodum in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Breville1st
  2. Nespresso2nd
  3. Sunbeam3rd
  4. Bodum4th
  5. De'Longhi–
  6. Jura–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nespresso3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sunbeam3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bodum2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • De'Longhi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Jura0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about milk frother brands

4 answers
  • Asked ChatGPT

    “Which milk frother brand should I buy in New Zealand?”

    1. 1Breville
    2. 2Nespresso
    3. 3Sunbeam
  • Asked ChatGPT

    “What are the best milk frother brands in New Zealand?”

    1. 1Breville
    2. 2Nespresso
    3. 3Sunbeam
    4. 4Bodum
  • Asked ChatGPT

    “What's the best milk frother brand in New Zealand for coffee at home?”

    1. 1Breville
    2. 2Nespresso
    3. 3Sunbeam
  • Searched Google, AI Overview

    “milk frother nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “electric milk frother”

    1. 1Bodum

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bodum or Breville more popular in search?

This chart shows how often people search Google for Bodum and Breville by name. Each line represents a brand's share of searches for all six milk frother brands we track, month by month, from searches in New Zealand.

Bodum and Breville among milk frother brands in New Zealand, by month

Share of searches by month for Breville, Bodum. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleDe'LonghiNespressoBodumJuraSunbeam
Oct 202562.8%28%4.6%2.8%1.5%0.29%
Nov 202565.2%25.6%4.5%2.8%1.5%0.34%
Dec 202562.9%26.9%5.1%3.4%1.2%0.51%
Jan 202661.4%28.3%6%2.7%1.2%0.5%
Feb 202661.8%29.6%4.6%2.2%1.5%0.28%
Mar 202661.3%29.4%5.8%2.4%1%0.18%
Apr 202660.1%30%6.7%1.9%1%0.24%
May 202660.8%30.3%6.1%1.7%0.93%0.22%
Jun 202662%30.9%3.7%1.8%1.2%0.33%
Jul 202661.2%31.4%4.2%1.4%1.4%0.31%
Aug 202658.6%33.3%4.3%2.2%1.5%0.14%
Sep 202661.2%30.6%4.7%1.9%1.3%0.35%

How has the Bodum and Breville comparison changed over the last 12 months?

3 findings
  • Breville was ahead of Bodum in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bodum’s share of searches among milk frother brands in New Zealand moved from 2.8% to 1.9%, and its estimated monthly branded searches moved from 480 to 390.
  • Across the 12 months ending September 2026, Breville’s share of searches among milk frother brands in New Zealand moved from 62.8% to 61.2%, and its estimated monthly branded searches moved from 10.8K to 12.3K.

How did search popularity change for New Zealand milk frother brands in September 2026?

2 changes
  1. In September 2026, Breville gained share of searches among milk frother brands in New Zealand, from 58.6% to 61.2%.

  2. Estimated monthly branded searches for Bodum in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Bodum’s and Breville’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bodum

1 branded search term

  • bodum

Breville

9 branded search terms

  • breville
  • breville barista express
  • breville barista pro
  • breville barista touch
  • breville bread maker
  • breville descaler
  • breville double boiler
  • breville milk frother
  • breville oracle

How the Brand Demand Index is measured

Other head-to-heads among milk frother brands

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