Brandwave

How popular isBreville?

In September 2026, people searched for Breville by name about 28,000 times in New Zealand, an 18% increase from the previous year. These searches made up 61.2% of all New Zealand milk frother brand searches, placing Breville first out of six brands. When we asked both ChatGPT and Google AI Overviews about milk frother brands, Breville appeared in three of the four answers and was the most recommended of the six.

Search and AI answers in September 2026

Breville is the most searched of 6 competitors and the most recommended in AI answers.

  1. BrevilleShare of searches 61.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. De'LonghiShare of searches 30.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. NespressoShare of searches 4.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  4. BodumShare of searches 1.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  5. JuraShare of searches 1.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top milk frother brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Breville was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Breville is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Breville1st
  2. Nespresso2nd
  3. Sunbeam3rd
  4. Bodum4th
  5. De'Longhi–
  6. Jura–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nespresso3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sunbeam3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bodum2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • De'Longhi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Jura0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about milk frother brands

4 answers

  • Asked ChatGPT

    “Which milk frother brand should I buy in New Zealand?”

    1. 1Breville
    2. 2Nespresso
    3. 3Sunbeam

  • Asked ChatGPT

    “What are the best milk frother brands in New Zealand?”

    1. 1Breville
    2. 2Nespresso
    3. 3Sunbeam
    4. 4Bodum

  • Asked ChatGPT

    “What's the best milk frother brand in New Zealand for coffee at home?”

    1. 1Breville
    2. 2Nespresso
    3. 3Sunbeam

  • Searched Google, AI Overview

    “milk frother nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “electric milk frother”

    1. 1Bodum

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which milk frother brands compete with Breville?

Breville against milk frother brands in New Zealand, by month

Share of searches by month for Breville, De'Longhi, Nespresso. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleDe'LonghiNespressoBodumJuraSunbeam
Oct 202562.8%28%4.6%2.8%1.5%0.29%
Nov 202565.2%25.6%4.5%2.8%1.5%0.34%
Dec 202562.9%26.9%5.1%3.4%1.2%0.51%
Jan 202661.4%28.3%6%2.7%1.2%0.5%
Feb 202661.8%29.6%4.6%2.2%1.5%0.28%
Mar 202661.3%29.4%5.8%2.4%1%0.18%
Apr 202660.1%30%6.7%1.9%1%0.24%
May 202660.8%30.3%6.1%1.7%0.93%0.22%
Jun 202662%30.9%3.7%1.8%1.2%0.33%
Jul 202661.2%31.4%4.2%1.4%1.4%0.31%
Aug 202658.6%33.3%4.3%2.2%1.5%0.14%
Sep 202661.2%30.6%4.7%1.9%1.3%0.35%

  1. 1.Breville

    61.2%

    Held 1st. 12.3K estimated branded searches, -3.5% vs prior month. Share +2.6 points.

  2. 2.De'Longhi

    30.6%

    Held 2nd. 6.2K estimated branded searches, -15.3% vs prior month. Share -2.8 points.

  3. 3.Nespresso

    4.7%

    Held 3rd. 950 estimated branded searches, +2.2% vs prior month. Share +0.4 points.

  4. 4.Bodum

    1.9%

    Held 4th. 390 estimated branded searches, -18.8% vs prior month. Share -0.3 points.

  5. 5.Jura

    1.3%

    Held 5th. 260 estimated branded searches, -18.8% vs prior month. Share -0.2 points.

  6. 6.Sunbeam

    0.35%

    Held 6th. 70 estimated branded searches, +133.3% vs prior month. Share +0.2 points.

Compare popularity between Breville and its closest rivals

Every comparison with Breville

35 comparisons

How has branded search demand for Breville changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Breville in New Zealand rose from 23.7K to 28K.
  • Across the 12 months ending September 2026, Breville’s share of searches among milk frother brands in New Zealand decreased from 62.8% to 61.2%.
  • Across the 12 months ending September 2026, Breville’s share of searches among milk frother brands in New Zealand peaked at 65.2% in November 2025 and was lowest at 58.6% in August 2026.

How did search popularity change for New Zealand milk frother brands in September 2026?

5 changes

  1. In September 2026, Breville gained share of searches among milk frother brands in New Zealand, from 58.6% to 61.2%.

  2. In September 2026, De'Longhi lost share of searches among milk frother brands in New Zealand, from 33.3% to 30.6%.

  3. Nespresso’s share of searches among milk frother brands in New Zealand has gained ground for 3 months in a row, from 3.7% to 4.7% in September 2026.

  4. Estimated monthly branded searches for Sunbeam in New Zealand rose 40% over 12 measured months, from 50 to 70 in September 2026.

  5. Estimated monthly branded searches for Bodum in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

How are Breville’s branded searches counted?

21 search terms

Brandwave collects information about searches that people make online using Breville’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • breville
  • breville air fry
  • breville barista express
  • breville barista pro
  • breville barista touch
  • breville blender
  • breville bread maker
  • breville coffee machine
  • breville descaler
  • breville double boiler
  • breville espresso machine
  • breville humidifier
  • breville juicer
  • breville kettle
  • breville microwave
  • breville milk frother
  • breville mixer
  • breville mixer stand
  • breville oracle
  • breville pods
  • breville toaster

Do you work for Breville? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Breville compete?

Breville is ranked in 21 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands2nd of 1015.3%Show ranking
Coffee machine brands1st of 839.2%Show ranking
Coffee maker brands2nd of 924.5%Show ranking
Induction cooktop brands2nd of 828.4%Show ranking
Convection oven brands2nd of 629.5%Show ranking
Stand mixer brands1st of 635.4%Show ranking
Blender brands1st of 638%Show ranking
Hand mixer brands1st of 540.4%Show ranking
Toaster oven brands1st of 546.4%Show ranking
Air fryer brands1st of 751.5%Show ranking
Chip fryer brands1st of 555.7%Show ranking
Hand blender brands1st of 652.3%Show ranking
Tea kettle brands1st of 653.4%Show ranking
Stick blender brands4th of 712.9%Show ranking
Milk frother brands1st of 661.2%Shown above
Kitchen scale brands1st of 662.6%Show ranking
Pancake maker brands1st of 473.5%Show ranking
Crepe maker brands1st of 567.5%Show ranking
Cold press juicer brands1st of 590.9%Show ranking
Humidifier brands4th of 81.5%Show ranking
Microwave oven brands1st of 632.8%Show ranking
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