Breville vs Samsung:Which is more popular?
In September 2026, Breville had more branded searches than Samsung among microwave oven brands in New Zealand. Breville had about 880 branded searches, while Samsung had 390. Breville made up 32.8% of all microwave oven brand searches we track, and Samsung accounted for 14.6%. When we asked ChatGPT and Google AI Overviews about microwave oven brands, Breville appeared in three of the five answers and Samsung in two. Samsung was mentioned before Breville in two out of three answers.
Who do people search for more?
Breville, about 2 searches for every 1 for Samsung
Who does AI mention more?
Breville, mentioned in 3 of 5 answers, Samsung in 2
Who does AI recommend more?
Samsung, named ahead of Breville in 2 of 3 answers
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Top microwave oven brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Breville was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Samsung was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Samsung was listed before Breville in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Sharp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Panasonic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Breville3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LG3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Samsung2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about microwave oven brands
5 answers
Asked ChatGPT
“Which microwave oven brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best microwave oven brands in New Zealand?”
Asked ChatGPT
“What's the best microwave oven brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“microwave oven nz”
Searched Google, AI Overview
“small microwave oven”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Breville or Samsung more popular in search?
This chart shows how often people search Google for Breville and Samsung by name. Each line represents a brand's share of searches for all six microwave oven brands we track, month by month, from searches in New Zealand.
Share of searches by month for Breville, Samsung. The figures are in the table below the chart.
View monthly share of searches table
| Month | Breville | Sharp | Samsung | Bosch | LG | Panasonic |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.4% | 24.9% | 16.5% | 13.5% | 11.8% | 3% |
| Nov 2025 | 29% | 23.8% | 19.4% | 10.5% | 14.5% | 2.8% |
| Dec 2025 | 29.6% | 24.3% | 19.8% | 10.7% | 11.9% | 3.7% |
| Jan 2026 | 31.2% | 25.5% | 16.9% | 11.3% | 12.1% | 3% |
| Feb 2026 | 28.1% | 22.9% | 15.2% | 12.4% | 11.4% | 10% |
| Mar 2026 | 28.8% | 23.4% | 19% | 10.2% | 14.1% | 4.4% |
| Apr 2026 | 30.6% | 25.1% | 16.6% | 8.9% | 15.7% | 3% |
| May 2026 | 32.6% | 26.7% | 14.5% | 9.5% | 13.6% | 3.2% |
| Jun 2026 | 29.6% | 24.3% | 13.2% | 13.2% | 15.2% | 4.5% |
| Jul 2026 | 31.3% | 25.6% | 13.9% | 11.4% | 11.7% | 6% |
| Aug 2026 | 31% | 25.4% | 16.9% | 11.3% | 11.6% | 3.9% |
| Sep 2026 | 32.8% | 26.9% | 14.6% | 11.9% | 10.4% | 3.4% |
How has the Breville and Samsung comparison changed over the last 12 months?
3 findings
- Breville was ahead of Samsung in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Breville’s share of searches among microwave oven brands in New Zealand moved from 30.4% to 32.8%, and its estimated monthly branded searches moved from 720 to 880.
- Across the 12 months ending September 2026, Samsung’s share of searches among microwave oven brands in New Zealand moved from 16.5% to 14.6%, and its estimated monthly branded searches held steady at 390.
How did search popularity change for New Zealand microwave oven brands in September 2026?
2 changes
In September 2026, Breville gained share of searches among microwave oven brands in New Zealand, from 31% to 32.8%.
In September 2026, Samsung lost share of searches among microwave oven brands in New Zealand, from 16.9% to 14.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Breville’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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