Brandwave

How popular isSharp?

In September 2026, people searched for Sharp by name about 770 times in New Zealand, a 26.2% increase from the previous year. These searches made up 26.9% of all New Zealand microwave oven brand searches, placing Sharp second out of six brands. When we asked both ChatGPT and Google AI Overviews about microwave oven brands, Sharp appeared in all answers and was the second most recommended of the six.

Search and AI answers in September 2026

Sharp is the second most searched of 6 competitors and the second most recommended in AI answers.

  1. BrevilleShare of searches 32.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. SharpShare of searches 26.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. SamsungShare of searches 14.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. BoschShare of searches 11.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. LGShare of searches 10.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top microwave oven brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sharp appeared in all five answers. Sharp is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Panasonic1st
  2. Sharp2nd
  3. LG3rd
  4. Samsung4th
  5. Breville5th
  6. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sharp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Panasonic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about microwave oven brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which microwave oven brands compete with Sharp?

Sharp against microwave oven brands in New Zealand, by month

Share of searches by month for Breville, Sharp, Samsung, Bosch, LG, Panasonic. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleSharpSamsungBoschLGPanasonic
Oct 202530.4%24.9%16.5%13.5%11.8%3%
Nov 202529%23.8%19.4%10.5%14.5%2.8%
Dec 202529.6%24.3%19.8%10.7%11.9%3.7%
Jan 202631.2%25.5%16.9%11.3%12.1%3%
Feb 202628.1%22.9%15.2%12.4%11.4%10%
Mar 202628.8%23.4%19%10.2%14.1%4.4%
Apr 202630.6%25.1%16.6%8.9%15.7%3%
May 202632.6%26.7%14.5%9.5%13.6%3.2%
Jun 202629.6%24.3%13.2%13.2%15.2%4.5%
Jul 202631.3%25.6%13.9%11.4%11.7%6%
Aug 202631%25.4%16.9%11.3%11.6%3.9%
Sep 202632.8%26.9%14.6%11.9%10.4%3.4%

  1. 1.Breville

    32.8%

    Held 1st. 880 estimated branded searches, 0% vs prior month. Share +1.8 points.

  2. 2.Sharp

    26.9%

    Held 2nd. 720 estimated branded searches, 0% vs prior month. Share +1.5 points.

  3. 3.Samsung

    14.6%

    Held 3rd. 390 estimated branded searches, -18.8% vs prior month. Share -2.3 points.

  4. 4.Bosch

    11.9%

    Moved from 5th to 4th. 320 estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.LG

    10.4%

    Moved from 4th to 5th. 280 estimated branded searches, -15.2% vs prior month. Share -1.2 points.

  6. 6.Panasonic

    3.4%

    Held 6th. 90 estimated branded searches, -18.2% vs prior month. Share -0.5 points.

Compare popularity between Sharp and its closest rivals

Every comparison with Sharp

5 comparisons

How has branded search demand for Sharp changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sharp in New Zealand rose from 610 to 770.
  • Across the 12 months ending September 2026, Sharp’s share of searches among microwave oven brands in New Zealand increased from 24.9% to 26.9%.
  • Across the 12 months ending September 2026, Sharp’s share of searches among microwave oven brands in New Zealand peaked at 26.9% in September 2026 and was lowest at 22.9% in February 2026.

How did search popularity change for New Zealand microwave oven brands in September 2026?

6 changes

  1. In September 2026, Bosch overtook LG to rank 4th among microwave oven brands in New Zealand, with 11.9% of the searches.

  2. In September 2026, Breville gained share of searches among microwave oven brands in New Zealand, from 31% to 32.8%.

  3. In September 2026, Sharp gained share of searches among microwave oven brands in New Zealand, from 25.4% to 26.9%.

  4. In September 2026, Samsung lost share of searches among microwave oven brands in New Zealand, from 16.9% to 14.6%.

  5. In September 2026, LG lost share of searches among microwave oven brands in New Zealand, from 11.6% to 10.4%.

  6. In September 2026, Panasonic lost share of searches among microwave oven brands in New Zealand, from 3.9% to 3.4%.

How are Sharp’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Sharp’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sharp calculator
  • sharp microwave

Do you work for Sharp? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Sharp compete?

Sharp is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Calculator brands4th of 51.5%Show ranking
Microwave oven brands2nd of 626.9%Shown above
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Is Sharp your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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