Brandwave

Breville vs Sharp:Which is more popular?

In September 2026, Breville had more branded searches than Sharp among microwave oven brands in New Zealand. Breville had about 880 branded searches, while Sharp had 720. Breville made up 28.7% of all microwave oven brand searches we track, and Sharp accounted for 23.5%. When we asked ChatGPT and Google AI Overviews about microwave oven brands, Sharp appeared in all five answers and Breville in three. Sharp was mentioned before Breville in every answer.

Among microwave oven brands in New Zealand in September 2026

Who do people search for more?

Breville, about 22% more searches than Sharp

Breville 880 searchesSharp 720 searches

Who does AI mention more?

Sharp, mentioned in every answer we collected

Sharp in 5 of 5Breville in 3 of 5

Who does AI recommend more?

Sharp, named ahead of Breville in every answer

Sharp first in 3Breville never first

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Top microwave oven brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sharp appeared in all five answers. Breville was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Sharp was listed before Breville in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Panasonic1st
  2. Sharp2nd
  3. LG3rd
  4. Samsung4th
  5. Breville5th
  6. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sharp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Panasonic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about microwave oven brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Breville or Sharp more popular in search?

This chart shows how often people search Google for Breville and Sharp by name. Each line represents a brand's share of searches for all six microwave oven brands we track, month by month, from searches in New Zealand.

Breville and Sharp among microwave oven brands in New Zealand, by month

Share of searches by month for Breville, Sharp. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleSharpBoschSamsungLGPanasonic
Oct 202526.1%21.4%25.7%14.1%10.1%2.5%
Nov 202525.1%20.6%22.6%16.7%12.5%2.4%
Dec 202526.2%21.5%21.1%17.5%10.5%3.3%
Jan 202626.7%21.9%24.1%14.4%10.4%2.6%
Feb 202624.4%19.8%24%13.2%9.9%8.7%
Mar 202624.9%20.3%22.4%16.5%12.2%3.8%
Apr 202626.3%21.5%21.9%14.2%13.5%2.6%
May 202627.7%22.7%23.1%12.3%11.5%2.7%
Jun 202625.5%20.9%25.2%11.3%13.1%3.9%
Jul 202627.5%22.5%22.2%12.2%10.3%5.3%
Aug 202627.2%22.3%22%14.9%10.2%3.4%
Sep 202628.7%23.5%23.1%12.7%9.1%2.9%

How has the Breville and Sharp comparison changed over the last 12 months?

3 findings
  • Breville was ahead of Sharp in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Breville’s share of searches among microwave oven brands in New Zealand moved from 26.1% to 28.7%, and its estimated monthly branded searches moved from 720 to 880.
  • Across the 12 months ending September 2026, Sharp’s share of searches among microwave oven brands in New Zealand moved from 21.4% to 23.5%, and its estimated monthly branded searches moved from 590 to 720.

How did search popularity change for New Zealand microwave oven brands in September 2026?

2 changes

  1. In September 2026, Breville gained share of searches among microwave oven brands in New Zealand, from 27.2% to 28.7%.

  2. In September 2026, Sharp gained share of searches among microwave oven brands in New Zealand, from 22.3% to 23.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Breville’s and Sharp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Breville

1 branded search term

  • breville microwave

Sharp

1 branded search term

  • sharp microwave

How the Brand Demand Index is measured

Other head-to-heads among microwave oven brands

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