Bosch vs Breville:Which is more popular?
In September 2026, Breville had more branded searches than Bosch among microwave oven brands in New Zealand. Breville had about 880 branded searches, while Bosch had 320. Breville made up 32.8% of all microwave oven brand searches we track, and Bosch accounted for 11.9%. When we asked ChatGPT and Google AI Overviews about microwave oven brands, Breville appeared in three of the five answers and Bosch in none.
Who do people search for more?
Breville, about 3 searches for every 1 for Bosch
Who does AI mention more?
Breville, mentioned in 3 of 5 answers, Bosch in 0
Who does AI recommend more?
Breville, the only one of the two named
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Top microwave oven brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Breville was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bosch did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Sharp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Panasonic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Breville3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LG3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Samsung2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about microwave oven brands
5 answers
Asked ChatGPT
“Which microwave oven brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best microwave oven brands in New Zealand?”
Asked ChatGPT
“What's the best microwave oven brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“microwave oven nz”
Searched Google, AI Overview
“small microwave oven”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bosch or Breville more popular in search?
This chart shows how often people search Google for Bosch and Breville by name. Each line represents a brand's share of searches for all six microwave oven brands we track, month by month, from searches in New Zealand.
Share of searches by month for Breville, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Breville | Sharp | Samsung | Bosch | LG | Panasonic |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.4% | 24.9% | 16.5% | 13.5% | 11.8% | 3% |
| Nov 2025 | 29% | 23.8% | 19.4% | 10.5% | 14.5% | 2.8% |
| Dec 2025 | 29.6% | 24.3% | 19.8% | 10.7% | 11.9% | 3.7% |
| Jan 2026 | 31.2% | 25.5% | 16.9% | 11.3% | 12.1% | 3% |
| Feb 2026 | 28.1% | 22.9% | 15.2% | 12.4% | 11.4% | 10% |
| Mar 2026 | 28.8% | 23.4% | 19% | 10.2% | 14.1% | 4.4% |
| Apr 2026 | 30.6% | 25.1% | 16.6% | 8.9% | 15.7% | 3% |
| May 2026 | 32.6% | 26.7% | 14.5% | 9.5% | 13.6% | 3.2% |
| Jun 2026 | 29.6% | 24.3% | 13.2% | 13.2% | 15.2% | 4.5% |
| Jul 2026 | 31.3% | 25.6% | 13.9% | 11.4% | 11.7% | 6% |
| Aug 2026 | 31% | 25.4% | 16.9% | 11.3% | 11.6% | 3.9% |
| Sep 2026 | 32.8% | 26.9% | 14.6% | 11.9% | 10.4% | 3.4% |
How has the Bosch and Breville comparison changed over the last 12 months?
3 findings
- Breville was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among microwave oven brands in New Zealand moved from 13.5% to 11.9%, and its estimated monthly branded searches held steady at 320.
- Across the 12 months ending September 2026, Breville’s share of searches among microwave oven brands in New Zealand moved from 30.4% to 32.8%, and its estimated monthly branded searches moved from 720 to 880.
How did search popularity change for New Zealand microwave oven brands in September 2026?
2 changes
In September 2026, Bosch overtook LG to rank 4th among microwave oven brands in New Zealand, with 11.9% of the searches.
In September 2026, Breville gained share of searches among microwave oven brands in New Zealand, from 31% to 32.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bosch’s and Breville’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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