Brandwave

How popular isBreville?

In September 2026, people searched for Breville by name about 28,000 times in New Zealand, an 18% increase from the previous year. These searches made up 28.7% of all New Zealand microwave oven brand searches, placing Breville first out of six brands. When we asked both ChatGPT and Google AI Overviews about microwave oven brands, Breville appeared in three of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Breville is the most searched of 6 competitors and the fifth most recommended in AI answers.

  1. BrevilleShare of searches 28.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. SharpShare of searches 23.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. BoschShare of searches 23.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. SamsungShare of searches 12.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. LGShare of searches 9.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top microwave oven brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Breville was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Breville is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Panasonic1st
  2. Sharp2nd
  3. LG3rd
  4. Samsung4th
  5. Breville5th
  6. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sharp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Panasonic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about microwave oven brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which microwave oven brands compete with Breville?

Breville against microwave oven brands in New Zealand, by month

Share of searches by month for Breville, Sharp, Bosch, Samsung, LG, Panasonic. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleSharpBoschSamsungLGPanasonic
Oct 202526.1%21.4%25.7%14.1%10.1%2.5%
Nov 202525.1%20.6%22.6%16.7%12.5%2.4%
Dec 202526.2%21.5%21.1%17.5%10.5%3.3%
Jan 202626.7%21.9%24.1%14.4%10.4%2.6%
Feb 202624.4%19.8%24%13.2%9.9%8.7%
Mar 202624.9%20.3%22.4%16.5%12.2%3.8%
Apr 202626.3%21.5%21.9%14.2%13.5%2.6%
May 202627.7%22.7%23.1%12.3%11.5%2.7%
Jun 202625.5%20.9%25.2%11.3%13.1%3.9%
Jul 202627.5%22.5%22.2%12.2%10.3%5.3%
Aug 202627.2%22.3%22%14.9%10.2%3.4%
Sep 202628.7%23.5%23.1%12.7%9.1%2.9%

  1. 1.Breville

    28.7%

    Held 1st. 880 estimated branded searches, 0% vs prior month. Share +1.4 points.

  2. 2.Sharp

    23.5%

    Held 2nd. 720 estimated branded searches, 0% vs prior month. Share +1.2 points.

  3. 3.Bosch

    23.1%

    Held 3rd. 710 estimated branded searches, 0% vs prior month. Share +1.1 points.

  4. 4.Samsung

    12.7%

    Held 4th. 390 estimated branded searches, -18.8% vs prior month. Share -2.2 points.

  5. 5.LG

    9.1%

    Held 5th. 280 estimated branded searches, -15.2% vs prior month. Share -1.1 points.

  6. 6.Panasonic

    2.9%

    Held 6th. 90 estimated branded searches, -18.2% vs prior month. Share -0.5 points.

Compare popularity between Breville and its closest rivals

Every comparison with Breville

35 comparisons

How has branded search demand for Breville changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Breville in New Zealand rose from 23.7K to 28K.
  • Across the 12 months ending September 2026, Breville’s share of searches among microwave oven brands in New Zealand increased from 26.1% to 28.7%.
  • Across the 12 months ending September 2026, Breville’s share of searches among microwave oven brands in New Zealand peaked at 28.7% in September 2026 and was lowest at 24.4% in February 2026.

How did search popularity change for New Zealand microwave oven brands in September 2026?

6 changes

  1. In September 2026, Breville gained share of searches among microwave oven brands in New Zealand, from 27.2% to 28.7%.

  2. In September 2026, Sharp gained share of searches among microwave oven brands in New Zealand, from 22.3% to 23.5%.

  3. In September 2026, Bosch gained share of searches among microwave oven brands in New Zealand, from 22% to 23.1%.

  4. In September 2026, Samsung lost share of searches among microwave oven brands in New Zealand, from 14.9% to 12.7%.

  5. In September 2026, LG lost share of searches among microwave oven brands in New Zealand, from 10.2% to 9.1%.

  6. Estimated monthly branded searches for Panasonic in New Zealand rose 28.6% over 12 measured months, from 70 to 90 in September 2026.

How are Breville’s branded searches counted?

21 search terms

Brandwave collects information about searches that people make online using Breville’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • breville
  • breville air fry
  • breville barista express
  • breville barista pro
  • breville barista touch
  • breville blender
  • breville bread maker
  • breville coffee machine
  • breville descaler
  • breville double boiler
  • breville espresso machine
  • breville humidifier
  • breville juicer
  • breville kettle
  • breville microwave
  • breville milk frother
  • breville mixer
  • breville mixer stand
  • breville oracle
  • breville pods
  • breville toaster

Do you work for Breville? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Breville compete?

Breville is ranked in 21 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands2nd of 1015.3%Show ranking
Coffee machine brands1st of 839.2%Show ranking
Coffee maker brands2nd of 924.5%Show ranking
Induction cooktop brands2nd of 828.4%Show ranking
Convection oven brands2nd of 629.2%Show ranking
Stand mixer brands1st of 635.4%Show ranking
Blender brands1st of 638%Show ranking
Hand mixer brands1st of 540.4%Show ranking
Toaster oven brands1st of 546.4%Show ranking
Air fryer brands1st of 751.5%Show ranking
Chip fryer brands1st of 555.7%Show ranking
Hand blender brands1st of 652.3%Show ranking
Tea kettle brands1st of 653.4%Show ranking
Stick blender brands4th of 712.9%Show ranking
Milk frother brands1st of 661.2%Show ranking
Kitchen scale brands1st of 662.6%Show ranking
Crepe maker brands1st of 568.5%Show ranking
Pancake maker brands1st of 473.5%Show ranking
Cold press juicer brands1st of 590.9%Show ranking
Humidifier brands4th of 81.5%Show ranking
Microwave oven brands1st of 628.7%Shown above
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