Bamix vs Breville:Which is more popular?
In September 2026, Breville had more branded searches than Bamix among hand blender brands in New Zealand. Breville had about 12,100 branded searches, while Bamix had 40. Breville made up 52.3% of all hand blender brand searches we track, and Bamix accounted for 0.17%. When we asked ChatGPT and Google AI Overviews about hand blender brands, Bamix appeared in four of the five answers and Breville in two. Bamix was mentioned before Breville in every answer that named either.
Who do people search for more?
Breville, about 301 searches for every 1 for Bamix
Who does AI mention more?
Bamix, mentioned in 4 of 5 answers, Breville in 2
Who does AI recommend more?
Bamix, named ahead of Breville in 3 of 3 answers
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Top hand blender brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bamix was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Breville was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bamix was listed before Breville in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kenwood5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Braun5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Bamix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Breville2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KitchenAid1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bosch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hand blender brands
5 answers
Asked ChatGPT
“Which hand blender brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hand blender brands in New Zealand?”
Asked ChatGPT
“What's the best hand blender brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“best hand blender”
Searched Google, AI Overview
“stick blender nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bamix or Breville more popular in search?
This chart shows how often people search Google for Bamix and Breville by name. Each line represents a brand's share of searches for all six hand blender brands we track, month by month, from searches in New Zealand.
Share of searches by month for Breville, Bamix. The figures are in the table below the chart.
View monthly share of searches table
| Month | Breville | KitchenAid | Kenwood | Braun | Bamix | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.4% | 31.4% | 19% | 0.97% | 0.23% | 0.09% |
| Nov 2025 | 43% | 38.2% | 17.6% | 1% | 0.23% | 0.03% |
| Dec 2025 | 41.5% | 38% | 19.2% | 1% | 0.22% | 0.03% |
| Jan 2026 | 45.7% | 34.2% | 18.7% | 1.1% | 0.29% | 0.04% |
| Feb 2026 | 44.7% | 34.7% | 19.2% | 1.1% | 0.27% | 0.05% |
| Mar 2026 | 48.3% | 32.6% | 17.6% | 1.1% | 0.45% | 0.05% |
| Apr 2026 | 52.6% | 28.9% | 17% | 1.1% | 0.4% | 0.04% |
| May 2026 | 51.2% | 28.1% | 18.9% | 1.3% | 0.38% | 0.04% |
| Jun 2026 | 50.4% | 29.1% | 19% | 1.2% | 0.31% | 0.04% |
| Jul 2026 | 52.8% | 27.4% | 17.9% | 1.6% | 0.29% | 0.04% |
| Aug 2026 | 52.4% | 28.2% | 17.9% | 1.1% | 0.38% | 0.04% |
| Sep 2026 | 52.3% | 29.5% | 16.9% | 1.1% | 0.17% | 0.04% |
How has the Bamix and Breville comparison changed over the last 12 months?
3 findings
- Breville was ahead of Bamix in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bamix’s share of searches among hand blender brands in New Zealand moved from 0.23% to 0.17%, and its estimated monthly branded searches moved from 50 to 40.
- Across the 12 months ending September 2026, Breville’s share of searches among hand blender brands in New Zealand moved from 48.4% to 52.3%, and its estimated monthly branded searches moved from 10.5K to 12.1K.
How did search popularity change for New Zealand hand blender brands in September 2026?
2 changes
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Bamix’s and Breville’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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