Breville vs KitchenAid:Which is more popular?
In September 2026, Breville had more branded searches than KitchenAid among hand blender brands in New Zealand. Breville had about 12,100 branded searches, while KitchenAid had 6,790. Breville made up 52.3% of all hand blender brand searches we track, and KitchenAid accounted for 29.5%. When we asked ChatGPT and Google AI Overviews about hand blender brands, Breville appeared in two of the five answers and KitchenAid in one. Breville was mentioned before KitchenAid in two out of three answers that named either.
Who do people search for more?
Breville, about 77% more searches than KitchenAid
Who does AI mention more?
Breville, mentioned in 2 of 5 answers, KitchenAid in 1
Who does AI recommend more?
Breville, named ahead of KitchenAid in 2 of 3 answers
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Top hand blender brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Breville was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. KitchenAid was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Breville was listed before KitchenAid in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kenwood5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Braun5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bamix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Breville2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KitchenAid1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bosch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hand blender brands
5 answers
Asked ChatGPT
“Which hand blender brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hand blender brands in New Zealand?”
Asked ChatGPT
“What's the best hand blender brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“best hand blender”
Searched Google, AI Overview
“stick blender nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Breville or KitchenAid more popular in search?
This chart shows how often people search Google for Breville and KitchenAid by name. Each line represents a brand's share of searches for all six hand blender brands we track, month by month, from searches in New Zealand.
Share of searches by month for Breville, KitchenAid. The figures are in the table below the chart.
View monthly share of searches table
| Month | Breville | KitchenAid | Kenwood | Braun | Bamix | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.4% | 31.4% | 19% | 0.97% | 0.23% | 0.09% |
| Nov 2025 | 43% | 38.2% | 17.6% | 1% | 0.23% | 0.03% |
| Dec 2025 | 41.5% | 38% | 19.2% | 1% | 0.22% | 0.03% |
| Jan 2026 | 45.7% | 34.2% | 18.7% | 1.1% | 0.29% | 0.04% |
| Feb 2026 | 44.7% | 34.7% | 19.2% | 1.1% | 0.27% | 0.05% |
| Mar 2026 | 48.3% | 32.6% | 17.6% | 1.1% | 0.45% | 0.05% |
| Apr 2026 | 52.6% | 28.9% | 17% | 1.1% | 0.4% | 0.04% |
| May 2026 | 51.2% | 28.1% | 18.9% | 1.3% | 0.38% | 0.04% |
| Jun 2026 | 50.4% | 29.1% | 19% | 1.2% | 0.31% | 0.04% |
| Jul 2026 | 52.8% | 27.4% | 17.9% | 1.6% | 0.29% | 0.04% |
| Aug 2026 | 52.4% | 28.2% | 17.9% | 1.1% | 0.38% | 0.04% |
| Sep 2026 | 52.3% | 29.5% | 16.9% | 1.1% | 0.17% | 0.04% |
How has the Breville and KitchenAid comparison changed over the last 12 months?
3 findings
- Breville was ahead of KitchenAid in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Breville’s share of searches among hand blender brands in New Zealand moved from 48.4% to 52.3%, and its estimated monthly branded searches moved from 10.5K to 12.1K.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among hand blender brands in New Zealand moved from 31.4% to 29.5%, and its estimated monthly branded searches held steady at 6.8K.
How did search popularity change for New Zealand hand blender brands in September 2026?
2 changes
In September 2026, KitchenAid gained share of searches among hand blender brands in New Zealand, from 28.2% to 29.5%.
Estimated monthly branded searches for Breville in New Zealand rose 14.7% over 12 measured months, from 10.5K to 12.1K in September 2026.
How are branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Breville’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Breville
8 branded search terms
- breville
- breville barista express
- breville barista pro
- breville barista touch
- breville bread maker
- breville descaler
- breville double boiler
- breville oracle
KitchenAid
8 branded search terms
- kitchenaid
- kitchenaid artisan
- kitchenaid attachments
- kitchenaid bowls
- kitchenaid foodprosessor
- kitchenaid mincer
- kitchenaid pasta attachment
- kitchenaid sausage grinder
Other head-to-heads among hand blender brands
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