Kitchen scale brands in New Zealand:Which are most popular?
In September 2026, Breville was the most searched kitchen scale brand in New Zealand, accounting for 62.6% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Salter showed up in every answer. Salter was recommended most often, coming first in two out of four responses that gave a list.
BrevilleShare of searches 62.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
KitchenAidShare of searches 33.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
SalterShare of searches 2.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
OXOShare of searches 0.88%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
EtekcityShare of searches 0.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top kitchen scale brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Salter appeared every time. Salter was recommended most often, coming first in two out of four answers that gave a list. Soehnle was second, and OXO was third. Breville, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Salter5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Soehnle4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- OXO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Breville0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Etekcity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kitchen scale brands
5 answers
Asked ChatGPT
“Which kitchen scale brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best kitchen scale brands in New Zealand?”
Asked ChatGPT
“What's the best kitchen scale brand in New Zealand for accurate measuring?”
Searched Google, AI Overview
“digital scale nz”
Searched Google, AI Overview
“kitchen scales nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which kitchen scale brands do people search for most?
This chart shows how often people search Google for each kitchen scale brand by name. Each line represents a brand's share of searches for all six kitchen scale brands we track, month by month, from searches in New Zealand.
Share of searches by month for Breville, KitchenAid, Salter. The figures are in the table below the chart.
View monthly share of searches table
| Month | Breville | KitchenAid | Salter | OXO | Etekcity | Soehnle |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.1% | 37.2% | 2.6% | 0.96% | 0.11% | 0.06% |
| Nov 2025 | 52.4% | 45.3% | 1.7% | 0.55% | 0.04% | 0.04% |
| Dec 2025 | 51.3% | 45.8% | 1.8% | 0.82% | 0.12% | 0.04% |
| Jan 2026 | 55.5% | 40.2% | 2.7% | 1.3% | 0.15% | 0.05% |
| Feb 2026 | 54.6% | 41.3% | 2.8% | 1.1% | 0.13% | 0.07% |
| Mar 2026 | 57.8% | 38.1% | 2.6% | 1.3% | 0.18% | 0.06% |
| Apr 2026 | 62.7% | 33.4% | 2.7% | 1.1% | 0.1% | 0.05% |
| May 2026 | 63% | 33.5% | 2.4% | 0.88% | 0.1% | 0.05% |
| Jun 2026 | 61.9% | 34.2% | 2.8% | 0.93% | 0.11% | 0.05% |
| Jul 2026 | 64.1% | 32.2% | 2.7% | 0.86% | 0.05% | 0.05% |
| Aug 2026 | 63.4% | 32.8% | 2.7% | 1.1% | 0.05% | 0.05% |
| Sep 2026 | 62.6% | 33.9% | 2.4% | 0.88% | 0.1% | 0.05% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.6% | 12.1K | -2.5% | -0.8 points | |
| 2, held 2nd | 33.9% | 6.5K | +2.2% | +1.2 points | |
| 3, held 3rd | 2.4% | 470 | -9.6% | -0.2 points | |
| 4, held 4th | 0.88% | 170 | -19% | -0.2 points | |
| 5, held 5th | 0.1% | 20 | +100% | +0.1 points | |
| 6, held 6th | 0.05% | 10 | 0% | 0 points |
1.
Breville62.6%
Held 1st. 12.1K estimated branded searches, -2.5% vs prior month. Share -0.8 points.
33.9%
Held 2nd. 6.5K estimated branded searches, +2.2% vs prior month. Share +1.2 points.
3.
Salter2.4%
Held 3rd. 470 estimated branded searches, -9.6% vs prior month. Share -0.2 points.
4.
OXO0.88%
Held 4th. 170 estimated branded searches, -19% vs prior month. Share -0.2 points.
5.
Etekcity0.1%
Held 5th. 20 estimated branded searches, +100% vs prior month. Share +0.1 points.
6.Soehnle
0.05%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among kitchen scale brands in New Zealand?
6 brands
In September 2026, Breville was the most searched among kitchen scale brands in New Zealand, with an estimated 12.1K branded searches, 62.6% of all searches for the six we track. KitchenAid is in 2nd place, 28.7 percentage points behind at 33.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Breville | 59.1% → 62.6% | 64.1%Jul 2026 | 51.3%Dec 2025 | 1st |
| KitchenAid | 37.2% → 33.9% | 45.8%Dec 2025 | 32.2%Jul 2026 | 2nd |
| Salter | 2.6% → 2.4% | 2.8%Jun 2026 | 1.7%Nov 2025 | 3rd |
| OXO | 0.96% → 0.88% | 1.3%Jan 2026 | 0.55%Nov 2025 | 4th |
| Etekcity | 0.11% → 0.1% | 0.18%Mar 2026 | 0.04%Nov 2025 | 5th |
| Soehnle | 0.06% → 0.05% | 0.07%Feb 2026 | 0.04%Dec 2025 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Breville’s share of searches among kitchen scale brands in New Zealand increased from 59.1% to 62.6%.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among kitchen scale brands in New Zealand decreased from 37.2% to 33.9%.
- Across the 12 months ending September 2026, Breville’s share of searches among kitchen scale brands in New Zealand peaked at 64.1% in July 2026 and was lowest at 51.3% in December 2025.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among kitchen scale brands in New Zealand peaked at 45.8% in December 2025 and was lowest at 32.2% in July 2026.
- Across the 12 months ending September 2026, Salter’s share of searches among kitchen scale brands in New Zealand peaked at 2.8% in June 2026 and was lowest at 1.7% in November 2025.
- Across the 12 months ending September 2026, Salter, OXO, Etekcity and Soehnle held steady: their share of searches among kitchen scale brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand kitchen scale brands in September 2026?
2 changes
In September 2026, KitchenAid gained share of searches among kitchen scale brands in New Zealand, from 32.8% to 33.9%.
In September 2026, Breville lost share of searches among kitchen scale brands in New Zealand, from 63.4% to 62.6%.
Compare popularity between leading brands
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