How popular isBreville?
In September 2026, people searched for Breville by name about 31,200 times in New Zealand, a 17.7% increase from the previous year. These searches made up 5.2% of all New Zealand stick blender brand searches, placing Breville fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about stick blender brands, Breville appeared in four of the five answers and was the second most recommended of the seven.
Breville is the fifth most searched of 7 competitors and the second most recommended in AI answers.
VitamixShare of searches 58.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
BraunShare of searches 15%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
SmegShare of searches 9.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
KenwoodShare of searches 6.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
BrevilleShare of searches 5.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top stick blender brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Breville was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Breville is the second most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Braun4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bamix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
KitchenAid2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Kenwood1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Vitamix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about stick blender brands
5 answers
Asked ChatGPT
“Which stick blender brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best stick blender brands in New Zealand?”
Asked ChatGPT
“What's the best stick blender brand in New Zealand for easy blending?”
Searched Google, AI Overview
“best stick blender”
Searched Google, AI Overview
“best immersion blender nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which stick blender brands compete with Breville?
Share of searches by month for Vitamix, Braun, Smeg, Kenwood, Breville, KitchenAid, Bamix. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vitamix | Braun | Smeg | Kenwood | Breville | KitchenAid | Bamix |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.2% | 12.7% | 5.5% | 5.5% | 5.5% | 6.7% | 3% |
| Nov 2025 | 59.6% | 16.6% | 2.6% | 4.7% | 5.7% | 7.3% | 3.6% |
| Dec 2025 | 56.5% | 18.1% | 4% | 5.1% | 6.2% | 6.2% | 4% |
| Jan 2026 | 58.7% | 15.6% | 4.2% | 5.4% | 5.4% | 6.6% | 4.2% |
| Feb 2026 | 55.1% | 14.3% | 2% | 6.1% | 11.6% | 7.5% | 3.4% |
| Mar 2026 | 57.2% | 14.5% | 3.4% | 6.2% | 7.6% | 4.8% | 6.2% |
| Apr 2026 | 55.9% | 14.5% | 3.9% | 5% | 6.1% | 9.5% | 5% |
| May 2026 | 50.5% | 16.5% | 4.6% | 7.2% | 5.7% | 10.8% | 4.6% |
| Jun 2026 | 50.3% | 16% | 5.5% | 8.6% | 8.6% | 6.7% | 4.3% |
| Jul 2026 | 47% | 21.3% | 6% | 7.7% | 9.3% | 4.9% | 3.8% |
| Aug 2026 | 48% | 14.9% | 12% | 9.7% | 6.3% | 4% | 5.1% |
| Sep 2026 | 58.4% | 15% | 9.8% | 6.4% | 5.2% | 2.9% | 2.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.4% | 1K | +20.2% | +10.4 points | |
| 2, held 2nd | 15% | 260 | 0% | +0.2 points | |
| 3, held 3rd | 9.8% | 170 | -19% | -2.2 points | |
| 4, held 4th | 6.4% | 110 | -35.3% | -3.4 points | |
| 5, held 5th | 5.2% | 90 | -18.2% | -1.1 points | |
| 6, moved from 7th to 6th | 2.9% | 50 | -28.6% | -1.1 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 2.3% | 40 | -55.6% | -2.8 pointsmoved from 6th to 7th |
1.
Vitamix58.4%
Held 1st. 1K estimated branded searches, +20.2% vs prior month. Share +10.4 points.
2.
Braun15%
Held 2nd. 260 estimated branded searches, 0% vs prior month. Share +0.2 points.
3.
Smeg9.8%
Held 3rd. 170 estimated branded searches, -19% vs prior month. Share -2.2 points.
4.
Kenwood6.4%
Held 4th. 110 estimated branded searches, -35.3% vs prior month. Share -3.4 points.
5.
Breville5.2%
Held 5th. 90 estimated branded searches, -18.2% vs prior month. Share -1.1 points.
2.9%
Moved from 7th to 6th. 50 estimated branded searches, -28.6% vs prior month. Share -1.1 points.
7.
Bamix2.3%
Moved from 6th to 7th. 40 estimated branded searches, -55.6% vs prior month. Share -2.8 points.
Compare popularity between Breville and its closest rivals
Every comparison with Breville
32 comparisons
- Breville vs Nespresso
- Breville vs Ninja
- Breville vs Philips
- Breville vs KitchenAid
- Breville vs Thermomix
- Breville vs Kenwood
- Breville vs De'Longhi
- Breville vs Sunbeam
- Breville vs Russell Hobbs
- Breville vs La Marzocco
- Breville vs Tefal
- Breville vs Smeg
- Breville vs LG
- Breville vs Panasonic
- Breville vs Samsung
- Breville vs Moccamaster
- Breville vs Sharp
- Bodum vs Breville
- Breville vs Jura
- Breville vs NutriBullet
- Breville vs Vitamix
- Breville vs Electrolux
- Breville vs Fisher & Paykel
- Breville vs ZWILLING
- Breville vs COSORI
- Breville vs Rocket Espresso
- BlendJet vs Breville
- Blendtec vs Breville
- Breville vs Gaggia
- AEG vs Breville
- Breville vs Miele
- Bamix vs Breville
How has branded search demand for Breville changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Breville in New Zealand rose from 26.5K to 31.2K.
- Across the 12 months ending September 2026, Breville’s share of searches among stick blender brands in New Zealand peaked at 11.6% in February 2026 and was lowest at 5.2% in September 2026.
- Across the 12 months ending September 2026, Breville fell from 4th to 5th among stick blender brands in New Zealand.
How did search popularity change for New Zealand stick blender brands in September 2026?
6 changes
In September 2026, Vitamix gained share of searches among stick blender brands in New Zealand, from 48% to 58.4%.
In September 2026, Kenwood lost share of searches among stick blender brands in New Zealand, from 9.7% to 6.4%.
In September 2026, Bamix lost share of searches among stick blender brands in New Zealand, from 5.1% to 2.3%.
In September 2026, Smeg lost share of searches among stick blender brands in New Zealand, from 12% to 9.8%.
In September 2026, KitchenAid lost share of searches among stick blender brands in New Zealand, from 4% to 2.9%.
In September 2026, Breville lost share of searches among stick blender brands in New Zealand, from 6.3% to 5.2%.
How are Breville’s branded searches counted?
37 search terms
Brandwave collects information about searches that people make online using Breville’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- breville
- breville air fry
- breville air fryer
- breville barista express
- breville barista pro
- breville barista touch
- breville benchtop oven
- breville blender
- breville bread maker
- breville coffee machine
- breville coffee maker
- breville cold press juicer
- breville crepe maker
- breville deep fryer
- breville descaler
- breville double boiler
- breville espresso machine
- breville hand blender
- breville hand mixer
- breville humidifier
- breville induction cooktop
- breville juicer
- breville kettle
- breville kitchen scales
- breville microwave
- breville milk frother
- breville mini oven
- breville mixer
- breville mixer stand
- breville oracle
- breville pancake maker
- breville pods
- breville stand mixer
- breville stick blender
- breville tea kettle
- breville toaster
- breville toaster oven
Do you work for Breville? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Breville compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Small kitchen appliance brands | 2nd of 10 | 15.5% | Show ranking |
| Coffee machine brands | 2nd of 8 | 31.8% | Show ranking |
| Coffee maker brands | 1st of 7 | 42.4% | Show ranking |
| Blender brands | 5th of 7 | 1.3% | Show ranking |
| Air fryer brands | 5th of 7 | 4.9% | Show ranking |
| Tea kettle brands | 3rd of 6 | 8.5% | Show ranking |
| Stand mixer brands | 4th of 6 | 2.3% | Show ranking |
| Microwave oven brands | 2nd of 6 | 14.5% | Show ranking |
| Hand mixer brands | 4th of 5 | 3.6% | Show ranking |
| Humidifier brands | 4th of 8 | 1.5% | Show ranking |
| Milk frother brands | 4th of 6 | 11% | Show ranking |
| Induction cooktop brands | 4th of 7 | 8.1% | Show ranking |
| Cold press juicer brands | 2nd of 5 | 31.8% | Show ranking |
| Stick blender brands | 5th of 7 | 5.2% | Shown above |
| Hand blender brands | 3rd of 5 | 15.5% | Show ranking |
| Toaster oven brands | 1st of 3 | 58% | Show ranking |
| Chip fryer brands | 1st of 5 | 42.4% | Show ranking |
| Kitchen scale brands | 3rd of 4 | 7.7% | Show ranking |
Is Breville your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.