Brandwave

How popular isBraun?

In September 2026, people searched for Braun by name about 2,310 times in New Zealand, a 35.1% increase from the previous year. These searches made up 1.2% of all New Zealand stick blender brand searches, placing Braun sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about stick blender brands, Braun appeared in four of the five answers and was the most recommended of the seven.

Search and AI answers in September 2026

Braun is the sixth most searched of 7 competitors and the most recommended in AI answers.

  1. SmegShare of searches 33.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. KitchenAidShare of searches 30.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. KenwoodShare of searches 17.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. BrevilleShare of searches 12.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. BraunShare of searches 1.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top stick blender brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Braun was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Braun is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Braun1st
  2. Breville2nd
  3. Bamix3rd
  4. Kenwood4th
  5. KitchenAid5th
  6. Smeg–
  7. Vitamix–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Braun4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bamix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kenwood1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vitamix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stick blender brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which stick blender brands compete with Braun?

Braun against stick blender brands in New Zealand, by month

Share of searches by month for Smeg, KitchenAid, Kenwood, Breville, Vitamix, Braun. The figures are in the table below the chart.

View monthly share of searches table
MonthSmegKitchenAidKenwoodBrevilleVitamixBraunBamix
Oct 202520%37.3%22.6%13.1%5.5%1.2%0.27%
Nov 202516%44.3%20.4%13.5%4.3%1.2%0.26%
Dec 202513%45.3%22.9%13.5%3.8%1.2%0.26%
Jan 202614.8%41.3%22.5%14.7%5%1.3%0.36%
Feb 202615.2%40.6%22.4%15.1%5.1%1.3%0.31%
Mar 202617.6%39.5%21.3%14.6%5.1%1.3%0.55%
Apr 202616.4%37.4%22%16.5%5.7%1.5%0.51%
May 202616.1%36.2%24.4%15.7%5.3%1.7%0.49%
Jun 202619.7%36.6%23.9%13.5%4.6%1.5%0.39%
Jul 202637.6%27.2%17.8%11.9%3.5%1.6%0.29%
Aug 202642.5%25.5%16.2%11.1%3.2%1%0.35%
Sep 202633.9%30.1%17.3%12.9%4.5%1.2%0.18%

  1. 1.Smeg

    33.9%

    Held 1st. 7.6K estimated branded searches, -31% vs prior month. Share -8.7 points.

  2. 2.KitchenAid

    30.1%

    Held 2nd. 6.8K estimated branded searches, +2.1% vs prior month. Share +4.6 points.

  3. 3.Kenwood

    17.3%

    Held 3rd. 3.9K estimated branded searches, -7.6% vs prior month. Share +1.1 points.

  4. 4.Breville

    12.9%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share +1.7 points.

  5. 5.Vitamix

    4.5%

    Held 5th. 1K estimated branded searches, +20.2% vs prior month. Share +1.3 points.

  6. 6.Braun

    1.2%

    Held 6th. 260 estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Bamix

    0.18%

    Held 7th. 40 estimated branded searches, -55.6% vs prior month. Share -0.2 points.

Compare popularity between Braun and its closest rivals

Every comparison with Braun

12 comparisons

How has branded search demand for Braun changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Braun in New Zealand rose from 1.7K to 2.3K.
  • Across the 12 months ending September 2026, Braun’s share of searches among stick blender brands in New Zealand held steady at 1.2%.

How did search popularity change for New Zealand stick blender brands in September 2026?

6 changes

  1. In September 2026, KitchenAid gained share of searches among stick blender brands in New Zealand, from 25.5% to 30.1%.

  2. In September 2026, Breville gained share of searches among stick blender brands in New Zealand, from 11.1% to 12.9%.

  3. In September 2026, Vitamix gained share of searches among stick blender brands in New Zealand, from 3.2% to 4.5%.

  4. In September 2026, Kenwood gained share of searches among stick blender brands in New Zealand, from 16.2% to 17.3%.

  5. In September 2026, Smeg lost share of searches among stick blender brands in New Zealand, from 42.5% to 33.9%.

  6. Estimated monthly branded searches for Braun in New Zealand rose 23.8% over 12 measured months, from 210 to 260 in September 2026.

How are Braun’s branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Braun’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • beard trimmer braun
  • braun coffee
  • braun ear thermometer
  • braun foil razor
  • braun hair clipper
  • braun hand blender
  • braun hand mixer
  • braun razor
  • braun shaver
  • braun stick blender
  • braun thermometer
  • braun trimmer

How the Brand Demand Index is measured

Who owns Braun?

Braun is owned by Procter & Gamble. Brandwave also tracks Native, Ambi Pur, Braun Silk-expert, Fairy, Gillette, Head & Shoulders, Old Spice, Oral-B, Pampers, Pantene and Tide, owned by the same company, in New Zealand.

Do you work for Braun? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Braun compete?

Braun is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Coffee maker brands9th of 90.02%Show ranking
Hand mixer brands5th of 50.03%Show ranking
Hand blender brands4th of 61.1%Show ranking
Shaver and razor brands5th of 73.2%Show ranking
Stick blender brands6th of 71.2%Shown above
Body trimmer brands4th of 60.96%Show ranking
Steam iron brands4th of 50.46%Show ranking
Hair clipper brands8th of 90.35%Show ranking
Thermometer brands2nd of 421.1%Show ranking
Ear thermometer brands2nd of 323.6%Show ranking
Creator with pink hair and a pink jacket

Is Braun your brand?

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