How popular isHead & Shoulders in search?
In August 2026, there were an estimated 4.9K branded searches for Head & Shoulders in New Zealand which is up 52% over the last 11 months. Head & Shoulders holds 15.9% estimated Share of Search among New Zealand shampoo and haircare brands and is ranked 4th of 6 competitors for search popularity.
Garnier31.2%
L'Oréal Paris Elvive16.6%
Pantene16.1%
Head & Shoulders15.9%OGX10.9%
TRESemmé9.3%
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Which shampoo and haircare brands compete with Head & Shoulders?
Share of Search by month for Garnier, L'Oréal Paris Elvive, Pantene, Head & Shoulders, OGX, TRESemmé. The figures are in the table below the chart.
View monthly share of search table
| Month | Garnier | L'Oréal Paris Elvive | Pantene | Head & Shoulders | OGX | TRESemmé |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.2% | 15.4% | 15.3% | 16% | 8.9% | 11.2% |
| Nov 2025 | 34.6% | 16.3% | 15% | 13% | 10.6% | 10.5% |
| Dec 2025 | 33.9% | 14.6% | 16.3% | 13.1% | 11.3% | 10.9% |
| Jan 2026 | 31.2% | 15% | 19.5% | 13.4% | 10.3% | 10.6% |
| Feb 2026 | 31.8% | 19.3% | 16.7% | 12.9% | 8.9% | 10.4% |
| Mar 2026 | 32.5% | 17.2% | 16% | 14.3% | 10% | 10.1% |
| Apr 2026 | 32.3% | 17.3% | 16.4% | 13.7% | 10.8% | 9.4% |
| May 2026 | 35.1% | 17.3% | 14.3% | 14.3% | 9% | 9.9% |
| Jun 2026 | 33.6% | 20% | 12.3% | 14.6% | 8.9% | 10.7% |
| Jul 2026 | 33.4% | 18.5% | 14.3% | 15.3% | 8.9% | 9.6% |
| Aug 2026 | 31.2% | 16.6% | 16.1% | 15.9% | 10.9% | 9.3% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.2% | 9.7K | -1.3% | -2.2 points | |
| 2, held 2nd | 16.6% | 5.1K | -5.4% | -1.9 points | |
| 3, moved from 4th to 3rd | 16.1% | 5K | +18.8% | +1.8 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 15.9% | 4.9K | +9.6% | +0.6 pointsmoved from 3rd to 4th | |
| 5, moved from 6th to 5th | 10.9% | 3.4K | +28.7% | +2 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 9.3% | 2.9K | +3.2% | -0.2 pointsmoved from 5th to 6th |
1.
Garnier31.2%
held 1st · 9.7K estimated branded searches · -1.3% vs prior month · -2.2 points
16.6%
held 2nd · 5.1K estimated branded searches · -5.4% vs prior month · -1.9 points
3.
Pantene16.1%
moved from 4th to 3rd · 5K estimated branded searches · +18.8% vs prior month · +1.8 points
15.9%
moved from 3rd to 4th · 4.9K estimated branded searches · +9.6% vs prior month · +0.6 points
5.
10.9%
moved from 6th to 5th · 3.4K estimated branded searches · +28.7% vs prior month · +2 points
6.
TRESemmé9.3%
moved from 5th to 6th · 2.9K estimated branded searches · +3.2% vs prior month · -0.2 points
Compare search popularity between Head & Shoulders and its closest rivals
- Head & Shoulders vs Garnier: compare search popularity
- Head & Shoulders vs L'Oréal Paris Elvive: compare search popularity
- Head & Shoulders vs Pantene: compare search popularity
- Head & Shoulders vs TRESemmé: compare search popularity
- Compare Head & Shoulders with any brand
How has branded search demand for Head & Shoulders changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Head & Shoulders in New Zealand rose from 3.2K to 4.9K.
- Across the 11 months ending August 2026, Head & Shoulders’ estimated Share of Search among shampoo and haircare brands in New Zealand peaked at 16% in October 2025 and was lowest at 12.9% in February 2026.
- Across the 11 months ending August 2026, Head & Shoulders fell from 2nd to 4th among shampoo and haircare brands in New Zealand.
How did search popularity change for New Zealand shampoo and haircare brands in August 2026?
6 changes
In August 2026, OGX overtook TRESemmé to rank 5th among shampoo and haircare brands in New Zealand, at 10.9%.
In August 2026, Pantene overtook Head & Shoulders to rank 3rd among shampoo and haircare brands in New Zealand, at 16.1%.
In August 2026, Head & Shoulders gained estimated Share of Search among shampoo and haircare brands in New Zealand, from 15.3% to 15.9%.
In August 2026, Garnier lost estimated Share of Search among shampoo and haircare brands in New Zealand, from 33.4% to 31.2%.
In August 2026, L'Oréal Paris Elvive lost estimated Share of Search among shampoo and haircare brands in New Zealand, from 18.5% to 16.6%.
Estimated monthly branded searches for TRESemmé in New Zealand rose 28.4% over 11 measured months, from 2.3K to 2.9K in August 2026.
How is Head & Shoulders measured?
Brandwave collects information about searches that people make online using Head & Shoulders’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
18 branded search terms
- head & shoulders
- head & shoulders 2 in 1
- head & shoulders anti dandruff
- head & shoulders clinical strength
- head & shoulders conditioner
- head & shoulders itchy scalp care
- head & shoulders shampoo
- head and shoulders
- head and shoulders almond
- head and shoulders classic clean
- head and shoulders eucalyptus
- head and shoulders men
- head and shoulders pro
- head shoulders
- head shoulders conditioner
- head shoulders hair
- head shoulders shampoo
- headshoulders
Who owns Head & Shoulders?
Head & Shoulders is owned by 
Procter & Gamble. Brandwave also tracks 
Native, 
Braun Silk-expert, 
Gillette, 
Old Spice, 
Oral-B, 
Pampers and Pantene, owned by the same company, in New Zealand.
Do you work for Head & Shoulders? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Head & Shoulders your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.