ELEVEN Australia vs Head & Shoulders:Which is more popular?
In September 2026, Head & Shoulders had more branded searches than ELEVEN Australia among shampoo and haircare brands in New Zealand. Head & Shoulders had about 1,710 branded searches, while ELEVEN Australia had 70. Head & Shoulders made up 3.6% of all shampoo and haircare brand searches we track, and ELEVEN Australia accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about shampoo and haircare brands, ELEVEN Australia appeared in two of the five answers and Head & Shoulders in one. ELEVEN Australia was mentioned before Head & Shoulders in two out of three answers that named either.
Who do people search for more?
Head & Shoulders, about 24 searches for every 1 for ELEVEN Australia
Who does AI mention more?
ELEVEN Australia, mentioned in 2 of 5 answers, Head & Shoulders in 1
Who does AI recommend more?
ELEVEN Australia, named ahead of Head & Shoulders in 2 of 3 answers
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Top shampoo and haircare brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ELEVEN Australia was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Head & Shoulders was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. ELEVEN Australia was listed before Head & Shoulders in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Redken1st
ecostore2nd
Ethique3rd
L'Oréal Paris Elvive4th
Kérastase5th- ELEVEN Australia6th
- Nak Hair7th
Pantene8th
Olaplex9th- Head & Shoulders10th
- +3 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Redken5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- L'Oréal Paris Elvive3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kérastase2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Olaplex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pantene2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ecostore2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ethique2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nak Hair2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ELEVEN Australia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Head & Shoulders1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about shampoo and haircare brands
5 answers
Asked ChatGPT
“Which shampoo or haircare brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best shampoo and haircare brands in New Zealand?”
Asked ChatGPT
“What's the best shampoo or haircare brand in New Zealand for everyday hair care?”
Searched Google, AI Overview
“shampoo brands nz”
Searched Google, AI Overview
“shampoo for dry hair”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is ELEVEN Australia or Head & Shoulders more popular in search?
This chart shows how often people search Google for ELEVEN Australia and Head & Shoulders by name. Each line represents a brand's share of searches for all 13 shampoo and haircare brands we track, month by month, from searches in New Zealand.
Share of searches by month for Head & Shoulders, ELEVEN Australia. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kérastase | Garnier | Olaplex | Redken | Pantene | L'Oréal Paris Elvive | OGX | TRESemmé | ecostore | Head & Shoulders | Ethique | Nak Hair | ELEVEN Australia |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.4% | 12.1% | 10.8% | 9.6% | 7.6% | 8.1% | 4.5% | 5.4% | 6.4% | 2.9% | 4.5% | 1.6% | 0.25% |
| Nov 2025 | 30.5% | 11.1% | 9.7% | 9.8% | 6.6% | 7.9% | 4.8% | 4.7% | 6.8% | 2.3% | 3.8% | 1.7% | 0.22% |
| Dec 2025 | 32% | 11.5% | 11.7% | 9.3% | 6.9% | 7% | 5.1% | 4.6% | 5.6% | 2% | 2.5% | 1.5% | 0.17% |
| Jan 2026 | 28% | 11.6% | 9.5% | 9.1% | 9.2% | 8.2% | 5.4% | 5.2% | 5.7% | 2.3% | 3.2% | 2.1% | 0.22% |
| Feb 2026 | 28.8% | 12.3% | 10.2% | 8.4% | 7.8% | 9.4% | 4.6% | 4.8% | 6% | 2.5% | 3.4% | 1.5% | 0.18% |
| Mar 2026 | 27.6% | 12.9% | 9.8% | 10.1% | 7.9% | 8.1% | 5.2% | 4.9% | 5.5% | 2.7% | 3.9% | 1.2% | 0.22% |
| Apr 2026 | 29.9% | 11.4% | 9.6% | 10% | 8.4% | 8.6% | 5.7% | 4.5% | 5.6% | 2.4% | 2.4% | 1.4% | 0.22% |
| May 2026 | 28.4% | 12.9% | 9.6% | 9.4% | 7.6% | 8.5% | 5.2% | 5.1% | 5.7% | 2.7% | 3.2% | 1.5% | 0.17% |
| Jun 2026 | 28.3% | 12.9% | 9.7% | 10% | 6.8% | 9.3% | 5.4% | 5.6% | 5.4% | 2.7% | 2.4% | 1.4% | 0.21% |
| Jul 2026 | 30.8% | 13% | 8.4% | 9.1% | 7.8% | 8.7% | 5.2% | 4.8% | 4.5% | 3% | 2.8% | 1.6% | 0.15% |
| Aug 2026 | 29.2% | 12.5% | 8.3% | 8.5% | 9% | 8.7% | 6.6% | 5.1% | 4.9% | 2.9% | 2.7% | 1.5% | 0.14% |
| Sep 2026 | 26.1% | 13.9% | 10.1% | 9.4% | 9% | 8.7% | 6.1% | 5% | 4.6% | 3.6% | 2.1% | 1.3% | 0.15% |
How has the ELEVEN Australia and Head & Shoulders comparison changed over the last 12 months?
3 findings
- Head & Shoulders was ahead of ELEVEN Australia in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ELEVEN Australia’s share of searches among shampoo and haircare brands in New Zealand moved from 0.25% to 0.15%, and its estimated monthly branded searches moved from 90 to 70.
- Across the 12 months ending September 2026, Head & Shoulders’ share of searches among shampoo and haircare brands in New Zealand moved from 2.9% to 3.6%, and its estimated monthly branded searches moved from 1.1K to 1.7K.
How did search popularity change for New Zealand shampoo and haircare brands in September 2026?
2 changes
In September 2026, Head & Shoulders gained share of searches among shampoo and haircare brands in New Zealand, from 2.9% to 3.6%.
Estimated monthly branded searches for ELEVEN Australia in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using ELEVEN Australia’s and Head & Shoulders’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ELEVEN Australia
1 branded search term
- eleven australia
Head & Shoulders
5 branded search terms
- head & shoulders
- head and shoulders
- head shoulders
- head shoulders hair
- headshoulders
Other head-to-heads among shampoo and haircare brands
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