Head & Shoulders vs Pantene:Which is more popular by branded search in New Zealand?
In August 2026, Head & Shoulders and Pantene were level on Share of Search among shampoo and haircare brands in New Zealand, with an estimated 4.9K versus 5K branded searches, at 15.9% and 16.1% estimated Share of Search.
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Which is more popular in search, Head & Shoulders or Pantene?
Compare the supermarket shampoo and haircare brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pantene, Head & Shoulders. The figures are in the table below the chart.
View monthly share of search table
| Month | Garnier | L'Oréal Paris Elvive | Pantene | Head & Shoulders | OGX | TRESemmé |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.2% | 15.4% | 15.3% | 16% | 8.9% | 11.2% |
| Nov 2025 | 34.6% | 16.3% | 15% | 13% | 10.6% | 10.5% |
| Dec 2025 | 33.9% | 14.6% | 16.3% | 13.1% | 11.3% | 10.9% |
| Jan 2026 | 31.2% | 15% | 19.5% | 13.4% | 10.3% | 10.6% |
| Feb 2026 | 31.8% | 19.3% | 16.7% | 12.9% | 8.9% | 10.4% |
| Mar 2026 | 32.5% | 17.2% | 16% | 14.3% | 10% | 10.1% |
| Apr 2026 | 32.3% | 17.3% | 16.4% | 13.7% | 10.8% | 9.4% |
| May 2026 | 35.1% | 17.3% | 14.3% | 14.3% | 9% | 9.9% |
| Jun 2026 | 33.6% | 20% | 12.3% | 14.6% | 8.9% | 10.7% |
| Jul 2026 | 33.4% | 18.5% | 14.3% | 15.3% | 8.9% | 9.6% |
| Aug 2026 | 31.2% | 16.6% | 16.1% | 15.9% | 10.9% | 9.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Head & Shoulders and Pantene comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Pantene took it in November 2025, Head & Shoulders took it in June 2026, Pantene took it in August 2026.
- Across the 11 months ending August 2026, Head & Shoulders’ estimated Share of Search among shampoo and haircare brands in New Zealand moved from 16% to 15.9%, and its estimated monthly branded searches moved from 3.2K to 4.9K.
- Across the 11 months ending August 2026, Pantene’s estimated Share of Search among shampoo and haircare brands in New Zealand moved from 15.3% to 16.1%, and its estimated monthly branded searches moved from 3.1K to 5K.
How did search popularity change for New Zealand shampoo and haircare brands in August 2026?
2 changes
In August 2026, Pantene overtook Head & Shoulders to rank 3rd among shampoo and haircare brands in New Zealand, at 16.1%.
In August 2026, Head & Shoulders gained estimated Share of Search among shampoo and haircare brands in New Zealand, from 15.3% to 15.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Head & Shoulders’ and Pantene’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Head & Shoulders
18 branded search terms
- head & shoulders
- head & shoulders 2 in 1
- head & shoulders anti dandruff
- head & shoulders clinical strength
- head & shoulders conditioner
- head & shoulders itchy scalp care
- head & shoulders shampoo
- head and shoulders
- head and shoulders almond
- head and shoulders classic clean
- head and shoulders eucalyptus
- head and shoulders men
- head and shoulders pro
- head shoulders
- head shoulders conditioner
- head shoulders hair
- head shoulders shampoo
- headshoulders
Pantene
16 branded search terms
- hair oil pantene
- pantene
- pantene clarifying shampoo
- pantene com
- pantene conditioner
- pantene hair
- pantene miracle
- pantene miracle rescue
- pantene near me
- pantene nz
- pantene pro v sheer volume
- pantene shampoo
- pantene shampoo and conditioner
- pantene volume
- pantene volume & body shampoo
- pantene volume shampoo
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