How popular isOral-B in search?

In August 2026, there were an estimated 16.1K branded searches for Oral-B in New Zealand which is up 57.3% over the last 11 months. Oral-B holds 44.1% estimated Share of Search among New Zealand oral care brands and is ranked 1st of 5 competitors for search popularity.

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Which oral care brands compete with Oral-B?

Oral-B against oral care brands in New Zealand, by month

Month	Oral-B	Colgate	Philips Sonicare	Sensodyne	Macleans
Oct 2025	48.7%	24.8%	13.4%	11.9%	1.1%
Nov 2025	54.1%	20%	15.6%	9.3%	1.1%
Dec 2025	53.8%	22.7%	13.6%	9.2%	0.7%
Jan 2026	52.2%	23.1%	12.7%	10.9%	1%
Feb 2026	51%	22.3%	12.9%	12.9%	0.9%
Mar 2026	47.9%	24.4%	13.9%	12.7%	1.1%
Apr 2026	47.4%	23.1%	15%	13.7%	0.73%
May 2026	48.1%	22.7%	14.8%	13.6%	0.83%
Jun 2026	47.9%	21.2%	16.6%	13.5%	0.79%
Jul 2026	46.7%	19.6%	18.1%	14.8%	0.82%
Aug 2026	44.1%	23.8%	17.8%	13.5%	0.77%
Sep 2026	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Oral-B Procter & Gamble	44.1%	16.1K	-2.5%	-2.6 points
2, held 2nd	Colgate	23.8%	8.7K	+25.8%	+4.2 points
3, held 3rd	Philips Sonicare Philips	17.8%	6.5K	+1.4%	-0.3 points
4, held 4th	Sensodyne	13.5%	4.9K	-5.2%	-1.2 points
5, held 5th	Macleans	0.77%	280	-3.4%	-0.1 points

1.Oral-B
44.1%
held 1st · 16.1K estimated branded searches · -2.5% vs prior month · -2.6 points
2.Colgate
23.8%
held 2nd · 8.7K estimated branded searches · +25.8% vs prior month · +4.2 points
3.Philips Sonicare
17.8%
held 3rd · 6.5K estimated branded searches · +1.4% vs prior month · -0.3 points
4.Sensodyne
13.5%
held 4th · 4.9K estimated branded searches · -5.2% vs prior month · -1.2 points
5.Macleans
0.77%
held 5th · 280 estimated branded searches · -3.4% vs prior month · -0.1 points

Compare search popularity between Oral-B and its closest rivals

How has branded search demand for Oral-B changed in New Zealand over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Oral-B in New Zealand rose from 10.2K to 16.1K.
Across the 11 months ending August 2026, Oral-B’s estimated Share of Search among oral care brands in New Zealand decreased from 48.7% to 44.1%.
Across the 11 months ending August 2026, Oral-B’s estimated Share of Search among oral care brands in New Zealand peaked at 54.1% in November 2025 and was lowest at 44.1% in August 2026.

How did search popularity change for New Zealand oral care brands in August 2026?

5 changes

In August 2026, Colgate gained estimated Share of Search among oral care brands in New Zealand, from 19.6% to 23.8%.
In August 2026, Oral-B lost estimated Share of Search among oral care brands in New Zealand, from 46.7% to 44.1%.
In August 2026, Sensodyne lost estimated Share of Search among oral care brands in New Zealand, from 14.8% to 13.5%.
Estimated monthly branded searches for Philips Sonicare in New Zealand rose 130.1% over 11 measured months, from 2.8K to 6.5K in August 2026.
Estimated monthly branded searches for Macleans in New Zealand rose 16.7% over 11 measured months, from 240 to 280 in August 2026.

How is Oral-B measured?

Brandwave collects information about searches that people make online using Oral-B’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

18 branded search terms