Brush heads brands in New Zealand:Which are most popular?

Name: Brush heads brands in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Philips Sonicare was the most searched brush heads brand in New Zealand, accounting for 43.2% of all searches among the three brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Philips Sonicare and Oral-B showed up in every answer. Oral-B was recommended most often, coming first in three out of five responses.

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Top brush heads brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Philips Sonicare and Oral-B appeared every time. Oral-B was recommended most often, coming first in three out of five answers. Philips Sonicare was second. Waterpik, which ranked third in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Philips Sonicare	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Oral-B	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Waterpik	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Philips Sonicare5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Oral-B5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Waterpik0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about brush heads brands

5 answers

Asked ChatGPT
“Which toothbrush head brand should I buy in New Zealand?”
1. 1Oral-B
2. 2Philips Sonicare
Asked ChatGPT
“What are the best toothbrush head brands in New Zealand?”
1. 1Oral-B
2. 2Philips Sonicare
Asked ChatGPT
“What's the best toothbrush head brand in New Zealand for an electric toothbrush?”
1. 1Philips Sonicare
2. 2Oral-B
Searched Google, AI Overview
“best toothbrush heads”
1. 1Philips Sonicare
2. 2Oral-B
Searched Google, AI Overview
“replacement toothbrush heads”
1. 1Oral-B
2. 2Philips Sonicare

Not named in any answer:

Waterpik

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which brush heads brands do people search for most?

This chart shows how often people search Google for each brush heads brand by name. Each line represents a brand's share of searches for all three brush heads brands we track, month by month, from searches in New Zealand.

Share of searches among brush heads brands in New Zealand, by month

Month	Philips Sonicare	Oral-B	Waterpik
Nov 2025	29.9%	33.4%	36.7%
Dec 2025	26.4%	30.8%	42.8%
Jan 2026	33.7%	36.5%	29.8%
Feb 2026	31.9%	34.3%	33.8%
Mar 2026	33.8%	36.5%	29.7%
Apr 2026	35.2%	34.5%	30.3%
May 2026	36.5%	36.3%	27.3%
Jun 2026	38.2%	34.1%	27.7%
Jul 2026	46.9%	32.7%	20.4%
Aug 2026	44.9%	31.5%	23.6%
Sep 2026	40.6%	35.2%	24.2%
Oct 2026	43.2%	31.6%	25.2%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Philips Sonicare Philips	43.2%	2.8K	+26.1%	+2.6 points
2, held 2nd	Oral-B Procter & Gamble	31.6%	2K	+6.3%	-3.6 points
3, held 3rd	Waterpik	25.2%	1.6K	+23.1%	+0.9 points

1.Philips Sonicare
43.2%
Held 1st. 2.8K estimated branded searches, +26.1% vs prior month. Share +2.6 points.
2.Oral-B
31.6%
Held 2nd. 2K estimated branded searches, +6.3% vs prior month. Share -3.6 points.
3.Waterpik
25.2%
Held 3rd. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.9 points.

Which brand is most popular in search among brush heads brands in New Zealand?

3 brands

In October 2026, Philips Sonicare was the most searched among brush heads brands in New Zealand, with an estimated 2.8K branded searches, 43.2% of all searches for the three tracked by the Brandwave Brand Demand Index. Oral-B is in 2nd place, 11.6 percentage points behind at 31.6%.

New Zealand brush heads brands, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Philips Sonicare	29.9% → 43.2%	46.9%Jul 2026	26.4%Dec 2025	3rd → 1st
Oral-B	33.4% → 31.6%	36.5%Mar 2026	30.8%Dec 2025	2nd
Waterpik	36.7% → 25.2%	42.8%Dec 2025	20.4%Jul 2026	1st → 3rd

Each finding as a sentence

Across the 12 months ending October 2026, Philips Sonicare’s share of searches among brush heads brands in New Zealand increased from 29.9% to 43.2%.
Across the 12 months ending October 2026, Oral-B’s share of searches among brush heads brands in New Zealand decreased from 33.4% to 31.6%.
Across the 12 months ending October 2026, Waterpik’s share of searches among brush heads brands in New Zealand decreased from 36.7% to 25.2%.
Across the 12 months ending October 2026, Philips Sonicare’s share of searches among brush heads brands in New Zealand peaked at 46.9% in July 2026 and was lowest at 26.4% in December 2025.
Across the 12 months ending October 2026, Oral-B’s share of searches among brush heads brands in New Zealand peaked at 36.5% in March 2026 and was lowest at 30.8% in December 2025.
Across the 12 months ending October 2026, Waterpik’s share of searches among brush heads brands in New Zealand peaked at 42.8% in December 2025 and was lowest at 20.4% in July 2026.
Across the 12 months ending October 2026, Philips Sonicare rose from 3rd to 1st among brush heads brands in New Zealand.
Across the 12 months ending October 2026, Waterpik fell from 1st to 3rd among brush heads brands in New Zealand.

How did search popularity change for New Zealand brush heads brands in October 2026?

3 changes

In October 2026, Philips Sonicare gained share of searches among brush heads brands in New Zealand, from 40.6% to 43.2%.
In October 2026, Waterpik gained share of searches among brush heads brands in New Zealand, from 24.2% to 25.2%.
In October 2026, Oral-B lost share of searches among brush heads brands in New Zealand, from 35.2% to 31.6%.

How are branded searches counted for brush heads brands?

14 search terms

Each brand's share of searches among brush heads brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.