Brandwave

Oral-B vs Philips Sonicare:Which is more popular by branded search in New Zealand?

In August 2026, Oral-B had more branded searches than Philips Sonicare among oral care brands in New Zealand. Oral-B was estimated to have 16.1K branded searches compared to Philips Sonicare’s 6.5K, and held a 44.1% Share of Search versus Philips Sonicare’s 17.8%.

Share of Search among oral care brands in New Zealand in August 2026Which is more popular in search, Oral-B or Philips Sonicare?
Oral-B44.1%16.1K searches
vs
Philips Sonicare17.8%6.5K searches
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Which is more popular in search, Oral-B or Philips Sonicare?

Compare the toothpaste and electric toothbrush brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Oral-B and Philips Sonicare among oral care brands in New Zealand, by month

Share of Search by month for Oral-B, Philips Sonicare. The figures are in the table below the chart.

View monthly share of search table
MonthOral-BColgatePhilips SonicareSensodyneMacleans
Oct 202548.7%24.8%13.4%11.9%1.1%
Nov 202554.1%20%15.6%9.3%1.1%
Dec 202553.8%22.7%13.6%9.2%0.7%
Jan 202652.2%23.1%12.7%10.9%1%
Feb 202651%22.3%12.9%12.9%0.9%
Mar 202647.9%24.4%13.9%12.7%1.1%
Apr 202647.4%23.1%15%13.7%0.73%
May 202648.1%22.7%14.8%13.6%0.83%
Jun 202647.9%21.2%16.6%13.5%0.79%
Jul 202646.7%19.6%18.1%14.8%0.82%
Aug 202644.1%23.8%17.8%13.5%0.77%
Sep 2026—————

How has the Oral-B and Philips Sonicare comparison changed over the last 12 months?

How did search popularity change for New Zealand oral care brands in August 2026?

  1. In August 2026, Oral-B lost estimated Share of Search among oral care brands in New Zealand, from 46.7% to 44.1%.

  2. Estimated monthly branded searches for Philips Sonicare in New Zealand rose 130.1% over 11 measured months, from 2.8K to 6.5K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Oral-B’s and Philips Sonicare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Oral-B

18 branded search terms

  • brush oral b
  • oral b
  • oral b 1000 electric toothbrush
  • oral b 2000
  • oral b ii
  • oral b io 2
  • oral b io3
  • oral b near me
  • oral b nz
  • oral b online
  • oral b power toothbrush
  • oral b pro 800
  • oral b toothbrush heads
  • oral b toothpaste
  • oral b white strips
  • oralb
  • oralb nz
  • oralb toothpaste

Philips Sonicare

22 branded search terms

  • 4300 sonicare
  • philip sonicare 4100
  • philip sonicare 5100
  • philips co nz
  • philips sonicare
  • philips sonicare 1100 electric toothbrush
  • philips sonicare 2100
  • philips sonicare 4100 electric toothbrush
  • philips sonicare brush heads
  • philips sonicare diamondclean 9000
  • philips sonicare heads
  • philips sonicare near me
  • philips sonicare nz
  • philips sonicare power toothbrush
  • philips sonicare toothbrush
  • philips sonicare toothbrush heads
  • philips sonicare toothpaste
  • philipssonicare
  • sonicare
  • sonicare 4100
  • sonicare tooth
  • sonicare toothbrush heads

How the Brand Demand Index is measured

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