Colgate vs Oral-B:Which is more popular by branded search in New Zealand?
In August 2026, Oral-B had more branded searches than Colgate among oral care brands in New Zealand. Oral-B was estimated to have 16.1K branded searches compared to Colgate’s 8.7K, and held a 44.1% Share of Search versus Colgate’s 23.8%.
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Which is more popular in search, Colgate or Oral-B?
Compare the toothpaste and electric toothbrush brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Oral-B, Colgate. The figures are in the table below the chart.
View monthly share of search table
| Month | Oral-B | Colgate | Philips Sonicare | Sensodyne | Macleans |
|---|---|---|---|---|---|
| Oct 2025 | 48.7% | 24.8% | 13.4% | 11.9% | 1.1% |
| Nov 2025 | 54.1% | 20% | 15.6% | 9.3% | 1.1% |
| Dec 2025 | 53.8% | 22.7% | 13.6% | 9.2% | 0.7% |
| Jan 2026 | 52.2% | 23.1% | 12.7% | 10.9% | 1% |
| Feb 2026 | 51% | 22.3% | 12.9% | 12.9% | 0.9% |
| Mar 2026 | 47.9% | 24.4% | 13.9% | 12.7% | 1.1% |
| Apr 2026 | 47.4% | 23.1% | 15% | 13.7% | 0.73% |
| May 2026 | 48.1% | 22.7% | 14.8% | 13.6% | 0.83% |
| Jun 2026 | 47.9% | 21.2% | 16.6% | 13.5% | 0.79% |
| Jul 2026 | 46.7% | 19.6% | 18.1% | 14.8% | 0.82% |
| Aug 2026 | 44.1% | 23.8% | 17.8% | 13.5% | 0.77% |
| Sep 2026 | — | — | — | — | — |
How has the Colgate and Oral-B comparison changed over the last 12 months?
3 findings
- Oral-B was ahead of Colgate in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Colgate’s estimated Share of Search among oral care brands in New Zealand moved from 24.8% to 23.8%, and its estimated monthly branded searches moved from 5.2K to 8.7K.
- Across the 11 months ending August 2026, Oral-B’s estimated Share of Search among oral care brands in New Zealand moved from 48.7% to 44.1%, and its estimated monthly branded searches moved from 10.2K to 16.1K.
How did search popularity change for New Zealand oral care brands in August 2026?
2 changes
In August 2026, Colgate gained estimated Share of Search among oral care brands in New Zealand, from 19.6% to 23.8%.
In August 2026, Oral-B lost estimated Share of Search among oral care brands in New Zealand, from 46.7% to 44.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Colgate’s and Oral-B’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Colgate
16 branded search terms
- colgate
- colgate brush
- colgate com
- colgate electric brush
- colgate mouthwash
- colgate near me
- colgate nz
- colgate online
- colgate optic white
- colgate sensitive pro relief
- colgate total
- colgate total toothpaste
- colgate water flosser
- colgate wisp
- paste colgate
- white colgate toothpaste
Oral-B
18 branded search terms
- brush oral b
- oral b
- oral b 1000 electric toothbrush
- oral b 2000
- oral b ii
- oral b io 2
- oral b io3
- oral b near me
- oral b nz
- oral b online
- oral b power toothbrush
- oral b pro 800
- oral b toothbrush heads
- oral b toothpaste
- oral b white strips
- oralb
- oralb nz
- oralb toothpaste
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