Brandwave

Oral care brands in New Zealand:Which brands are most popular in search?

In August 2026, Oral-B was the most searched among oral care brands in New Zealand, with an estimated 16.1K branded searches and 44.1% estimated Share of Search within this set.

Share of Search, August 2026
  1. Oral-B44.1%
  2. Colgate23.8%
  3. Philips Sonicare17.8%
  4. Sensodyne13.5%
  5. Macleans0.77%

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Share of SearchLeaderboard

Compare the toothpaste and electric toothbrush brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among oral care brands in New Zealand, by month

Share of Search by month for Oral-B, Colgate, Philips Sonicare, Sensodyne. The figures are in the table below the chart.

View monthly share of search table
MonthOral-BColgatePhilips SonicareSensodyneMacleans
Oct 202548.7%24.8%13.4%11.9%1.1%
Nov 202554.1%20%15.6%9.3%1.1%
Dec 202553.8%22.7%13.6%9.2%0.7%
Jan 202652.2%23.1%12.7%10.9%1%
Feb 202651%22.3%12.9%12.9%0.9%
Mar 202647.9%24.4%13.9%12.7%1.1%
Apr 202647.4%23.1%15%13.7%0.73%
May 202648.1%22.7%14.8%13.6%0.83%
Jun 202647.9%21.2%16.6%13.5%0.79%
Jul 202646.7%19.6%18.1%14.8%0.82%
Aug 202644.1%23.8%17.8%13.5%0.77%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Oral-B

    44.1%

    held 1st · 16.1K estimated branded searches · -2.5% vs prior month · -2.6 points

  2. 2.Colgate

    23.8%

    held 2nd · 8.7K estimated branded searches · +25.8% vs prior month · +4.2 points

  3. 3.Philips Sonicare

    17.8%

    held 3rd · 6.5K estimated branded searches · +1.4% vs prior month · -0.3 points

  4. 4.Sensodyne

    13.5%

    held 4th · 4.9K estimated branded searches · -5.2% vs prior month · -1.2 points

  5. 5.Macleans

    0.77%

    held 5th · 280 estimated branded searches · -3.4% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among oral care brands in New Zealand?

In August 2026, Oral-B was the most searched among oral care brands in New Zealand, with an estimated 16.1K branded searches and 44.1% estimated Share of Search within this set. Colgate is in 2nd place, 20.3 percentage points behind at 23.8% Share of Search.

New Zealand oral care brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Oral-B48.7% → 44.1%54.1%Nov 202544.1%Aug 20261st
Colgate24.8% → 23.8%24.8%Oct 202519.6%Jul 20262nd
Philips Sonicare13.4% → 17.8%18.1%Jul 202612.7%Jan 20263rd
Sensodyne11.9% → 13.5%14.8%Jul 20269.2%Dec 20254th
Macleans1.1% → 0.77%1.1%Oct 20250.7%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Oral-B’s estimated Share of Search among oral care brands in New Zealand decreased from 48.7% to 44.1%.
  • Across the 11 months ending August 2026, Colgate’s estimated Share of Search among oral care brands in New Zealand decreased from 24.8% to 23.8%.
  • Across the 11 months ending August 2026, Philips Sonicare’s estimated Share of Search among oral care brands in New Zealand increased from 13.4% to 17.8%.
  • Across the 11 months ending August 2026, Sensodyne’s estimated Share of Search among oral care brands in New Zealand increased from 11.9% to 13.5%.
  • Across the 11 months ending August 2026, Oral-B’s estimated Share of Search among oral care brands in New Zealand peaked at 54.1% in November 2025 and was lowest at 44.1% in August 2026.
  • Across the 11 months ending August 2026, Colgate’s estimated Share of Search among oral care brands in New Zealand peaked at 24.8% in October 2025 and was lowest at 19.6% in July 2026.
  • Across the 11 months ending August 2026, Philips Sonicare’s estimated Share of Search among oral care brands in New Zealand peaked at 18.1% in July 2026 and was lowest at 12.7% in January 2026.
  • Across the 11 months ending August 2026, Sensodyne’s estimated Share of Search among oral care brands in New Zealand peaked at 14.8% in July 2026 and was lowest at 9.2% in December 2025.
  • Across the 11 months ending August 2026, Macleans held steady: its estimated Share of Search among oral care brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand oral care brands in August 2026?

  1. In August 2026, Colgate gained estimated Share of Search among oral care brands in New Zealand, from 19.6% to 23.8%.

  2. In August 2026, Oral-B lost estimated Share of Search among oral care brands in New Zealand, from 46.7% to 44.1%.

  3. In August 2026, Sensodyne lost estimated Share of Search among oral care brands in New Zealand, from 14.8% to 13.5%.

  4. Estimated monthly branded searches for Philips Sonicare in New Zealand rose 130.1% over 11 measured months, from 2.8K to 6.5K in August 2026.

  5. Estimated monthly branded searches for Macleans in New Zealand rose 16.7% over 11 measured months, from 240 to 280 in August 2026.

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