Colgate vs Listerine:Which is more popular in New Zealand?
In October 2026, Colgate had more branded searches than Listerine among oral care brands in New Zealand. Colgate had about 5,520 branded searches, while Listerine had 2,160. Colgate made up 24.4% of all oral care brand searches we track, and Listerine accounted for 9.5%. When we asked ChatGPT and Google AI Overviews about oral care brands, Colgate appeared in all five answers and Listerine in one. Colgate was mentioned before Listerine in four out of five answers.
Who do people search for more?
Colgate, about 3 searches for every 1 for Listerine
Who does AI mention more?
Colgate, mentioned in every answer we collected
Who does AI recommend more?
Colgate, named ahead of Listerine in 4 of 5 answers
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Top oral care brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Colgate appeared in all five answers. Listerine was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Colgate was listed before Listerine in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Colgate1st
Sensodyne2nd
Oral-B3rd
Listerine4th
Grin Natural5th
Macleans6th
Philips Sonicare7th
Waterpik–
Corsodyl–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Colgate5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sensodyne4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Oral-B4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Grin Natural2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Macleans2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Philips Sonicare1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Listerine1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Waterpik0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Corsodyl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about oral care brands
5 answers
Asked ChatGPT
“Which oral care brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best oral care brands in New Zealand?”
Asked ChatGPT
“What's the best oral care brand in New Zealand for daily oral hygiene?”
Searched Google, AI Overview
“toothpaste nz”
Searched Google, AI Overview
“mouthwash brand”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Colgate or Listerine more popular in search?
This chart shows how often people search Google for Colgate and Listerine by name. Each line represents a brand's share of searches for all nine oral care brands we track, month by month, from searches in New Zealand.
Share of searches by month for Colgate, Listerine. The figures are in the table below the chart.
View monthly share of searches table
| Month | Colgate | Sensodyne | Philips Sonicare | Oral-B | Listerine | Waterpik | Grin Natural | Macleans | Corsodyl |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 22.4% | 14.5% | 18.3% | 14% | 10.1% | 13.4% | 4.9% | 1.8% | 0.7% |
| Dec 2025 | 27.7% | 13.8% | 15.7% | 12.3% | 9.5% | 14.9% | 4.3% | 1.1% | 0.74% |
| Jan 2026 | 28% | 17% | 15.4% | 12.4% | 10.8% | 8.5% | 5.2% | 1.6% | 1% |
| Feb 2026 | 26.1% | 19.6% | 14.6% | 12% | 10.4% | 9.5% | 5.4% | 1.2% | 1.2% |
| Mar 2026 | 28.5% | 19.1% | 14.7% | 11.9% | 10.4% | 8% | 4.7% | 1.7% | 0.99% |
| Apr 2026 | 27.8% | 21% | 15.7% | 10.9% | 10.1% | 7.8% | 4.6% | 1.1% | 0.9% |
| May 2026 | 27.3% | 21% | 16% | 11.1% | 10.6% | 7% | 5% | 1.3% | 0.65% |
| Jun 2026 | 25.4% | 22.1% | 16.2% | 11% | 10.7% | 7.4% | 5.3% | 1.3% | 0.57% |
| Jul 2026 | 25.1% | 25.9% | 17.7% | 10% | 9.8% | 5% | 4.3% | 1.5% | 0.6% |
| Aug 2026 | 25.1% | 23.5% | 18.3% | 10.2% | 10% | 6.3% | 4.7% | 1.3% | 0.53% |
| Sep 2026 | 25.5% | 21.3% | 17.5% | 12.3% | 9.3% | 6.7% | 5.4% | 1.1% | 0.67% |
| Oct 2026 | 24.4% | 21.5% | 19.3% | 11.5% | 9.5% | 7.1% | 5% | 1.2% | 0.35% |
How has branded search for Colgate and Listerine changed in New Zealand over the last 12 months?
3 findings
- Colgate was ahead of Listerine in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Colgate’s share of searches among oral care brands in New Zealand moved from 22.4% to 24.4%, and its estimated monthly branded searches moved from 3.2K to 5.5K.
- Across the 12 months ending October 2026, Listerine’s share of searches among oral care brands in New Zealand moved from 10.1% to 9.5%, and its estimated monthly branded searches moved from 1.4K to 2.2K.
How did search popularity change for New Zealand oral care brands in October 2026?
2 changes
In October 2026, Colgate lost share of searches among oral care brands in New Zealand, from 25.5% to 24.4%.
Estimated monthly branded searches for Listerine in New Zealand rose 51% over 12 measured months, from 1.4K to 2.2K in October 2026.
How are Colgate’s and Listerine’s branded searches counted?
25 search terms
Brandwave collects information about searches that people make online using Colgate’s and Listerine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Colgate
9 branded search terms
- colgate
- colgate brush
- colgate electric brush
- colgate mouthwash
- colgate total
- colgate total toothpaste
- colgate water flosser
- colgate wisp
- paste colgate
Listerine
16 branded search terms
- antiseptic listerine mouthwash
- listerine
- listerine antiseptic mouthwash
- listerine antiseptic mouthwash original
- listerine cool mint
- listerine gold mouthwash
- listerine mint cool
- listerine mouthwash
- listerine mouthwash original
- listerine mouthwash zero
- listerine original
- listerine pocketpaks
- listerine tabs
- listerine total care
- listerine zero
- listerine zero mouthwash
Other head-to-heads among oral care brands
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