Brandwave

How popular isColgate in search?

In August 2026, there were an estimated 8.7K branded searches for Colgate in New Zealand which is up 66.8% over the last 11 months. Colgate holds 23.8% estimated Share of Search among New Zealand oral care brands and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Oral-B44.1%
  2. Colgate23.8%
  3. Philips Sonicare17.8%
  4. Sensodyne13.5%
  5. Macleans0.77%
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Which oral care brands compete with Colgate?

Colgate against oral care brands in New Zealand, by month

Share of Search by month for Oral-B, Colgate, Philips Sonicare, Sensodyne. The figures are in the table below the chart.

View monthly share of search table
MonthOral-BColgatePhilips SonicareSensodyneMacleans
Oct 202548.7%24.8%13.4%11.9%1.1%
Nov 202554.1%20%15.6%9.3%1.1%
Dec 202553.8%22.7%13.6%9.2%0.7%
Jan 202652.2%23.1%12.7%10.9%1%
Feb 202651%22.3%12.9%12.9%0.9%
Mar 202647.9%24.4%13.9%12.7%1.1%
Apr 202647.4%23.1%15%13.7%0.73%
May 202648.1%22.7%14.8%13.6%0.83%
Jun 202647.9%21.2%16.6%13.5%0.79%
Jul 202646.7%19.6%18.1%14.8%0.82%
Aug 202644.1%23.8%17.8%13.5%0.77%
Sep 2026—————

  1. 1.Oral-B

    44.1%

    held 1st · 16.1K estimated branded searches · -2.5% vs prior month · -2.6 points

  2. 2.Colgate

    23.8%

    held 2nd · 8.7K estimated branded searches · +25.8% vs prior month · +4.2 points

  3. 3.Philips Sonicare

    17.8%

    held 3rd · 6.5K estimated branded searches · +1.4% vs prior month · -0.3 points

  4. 4.Sensodyne

    13.5%

    held 4th · 4.9K estimated branded searches · -5.2% vs prior month · -1.2 points

  5. 5.Macleans

    0.77%

    held 5th · 280 estimated branded searches · -3.4% vs prior month · -0.1 points

Compare search popularity between Colgate and its closest rivals

How has branded search demand for Colgate changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Colgate in New Zealand rose from 5.2K to 8.7K.
  • Across the 11 months ending August 2026, Colgate’s estimated Share of Search among oral care brands in New Zealand decreased from 24.8% to 23.8%.
  • Across the 11 months ending August 2026, Colgate’s estimated Share of Search among oral care brands in New Zealand peaked at 24.8% in October 2025 and was lowest at 19.6% in July 2026.

How did search popularity change for New Zealand oral care brands in August 2026?

  1. In August 2026, Colgate gained estimated Share of Search among oral care brands in New Zealand, from 19.6% to 23.8%.

  2. In August 2026, Oral-B lost estimated Share of Search among oral care brands in New Zealand, from 46.7% to 44.1%.

  3. In August 2026, Sensodyne lost estimated Share of Search among oral care brands in New Zealand, from 14.8% to 13.5%.

  4. Estimated monthly branded searches for Philips Sonicare in New Zealand rose 130.1% over 11 measured months, from 2.8K to 6.5K in August 2026.

  5. Estimated monthly branded searches for Macleans in New Zealand rose 16.7% over 11 measured months, from 240 to 280 in August 2026.

How is Colgate measured?

Brandwave collects information about searches that people make online using Colgate’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

16 branded search terms

  • colgate
  • colgate brush
  • colgate com
  • colgate electric brush
  • colgate mouthwash
  • colgate near me
  • colgate nz
  • colgate online
  • colgate optic white
  • colgate sensitive pro relief
  • colgate total
  • colgate total toothpaste
  • colgate water flosser
  • colgate wisp
  • paste colgate
  • white colgate toothpaste

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How the Brand Demand Index is measured

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