Brandwave

Colgate vs Corsodyl:Which is more popular in New Zealand?

In October 2026, Colgate had more branded searches than Corsodyl among oral care brands in New Zealand. Colgate had about 5,520 branded searches, while Corsodyl had 80. Colgate made up 24.4% of all oral care brand searches we track, and Corsodyl accounted for 0.35%. When we asked ChatGPT and Google AI Overviews about oral care brands, Colgate appeared in all five answers and Corsodyl in none.

Among oral care brands in New Zealand in October 2026

Who do people search for more?

Colgate, about 69 searches for every 1 for Corsodyl

Colgate 5.5K searchesCorsodyl 80 searches

Who does AI mention more?

Colgate, mentioned in every answer we collected

Colgate in 5 of 5Corsodyl in 0 of 5

Who does AI recommend more?

Colgate, the only one of the two named

Colgate first in 5Corsodyl never named

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Top oral care brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Colgate appeared in all five answers. Corsodyl did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Colgate1st
  2. Sensodyne2nd
  3. Oral-B3rd
  4. Listerine4th
  5. Grin Natural5th
  6. Macleans6th
  7. Philips Sonicare7th
  8. Waterpik–
  9. Corsodyl–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Colgate5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sensodyne4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oral-B4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Grin Natural2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Macleans2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Philips Sonicare1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Listerine1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Waterpik0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Corsodyl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about oral care brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Colgate or Corsodyl more popular in search?

This chart shows how often people search Google for Colgate and Corsodyl by name. Each line represents a brand's share of searches for all nine oral care brands we track, month by month, from searches in New Zealand.

Colgate and Corsodyl among oral care brands in New Zealand, by month

Share of searches by month for Colgate, Corsodyl. The figures are in the table below the chart.

View monthly share of searches table
MonthColgateSensodynePhilips SonicareOral-BListerineWaterpikGrin NaturalMacleansCorsodyl
Nov 202522.4%14.5%18.3%14%10.1%13.4%4.9%1.8%0.7%
Dec 202527.7%13.8%15.7%12.3%9.5%14.9%4.3%1.1%0.74%
Jan 202628%17%15.4%12.4%10.8%8.5%5.2%1.6%1%
Feb 202626.1%19.6%14.6%12%10.4%9.5%5.4%1.2%1.2%
Mar 202628.5%19.1%14.7%11.9%10.4%8%4.7%1.7%0.99%
Apr 202627.8%21%15.7%10.9%10.1%7.8%4.6%1.1%0.9%
May 202627.3%21%16%11.1%10.6%7%5%1.3%0.65%
Jun 202625.4%22.1%16.2%11%10.7%7.4%5.3%1.3%0.57%
Jul 202625.1%25.9%17.7%10%9.8%5%4.3%1.5%0.6%
Aug 202625.1%23.5%18.3%10.2%10%6.3%4.7%1.3%0.53%
Sep 202625.5%21.3%17.5%12.3%9.3%6.7%5.4%1.1%0.67%
Oct 202624.4%21.5%19.3%11.5%9.5%7.1%5%1.2%0.35%

How has branded search for Colgate and Corsodyl changed in New Zealand over the last 12 months?

3 findings
  • Colgate was ahead of Corsodyl in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Colgate’s share of searches among oral care brands in New Zealand moved from 22.4% to 24.4%, and its estimated monthly branded searches moved from 3.2K to 5.5K.
  • Across the 12 months ending October 2026, Corsodyl’s share of searches among oral care brands in New Zealand moved from 0.7% to 0.35%, and its estimated monthly branded searches moved from 100 to 80.

How did search popularity change for New Zealand oral care brands in October 2026?

2 changes

  1. In October 2026, Colgate lost share of searches among oral care brands in New Zealand, from 25.5% to 24.4%.

  2. Estimated monthly branded searches for Corsodyl in New Zealand fell 20% over 12 measured months, from 100 to 80 in October 2026.

How are Colgate’s and Corsodyl’s branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using Colgate’s and Corsodyl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Colgate

9 branded search terms

  • colgate
  • colgate brush
  • colgate electric brush
  • colgate mouthwash
  • colgate total
  • colgate total toothpaste
  • colgate water flosser
  • colgate wisp
  • paste colgate

Corsodyl

9 branded search terms

  • corsodyl
  • corsodyl 0.2 mouthwash
  • corsodyl daily
  • corsodyl daily mouthwash
  • corsodyl for ulcers
  • corsodyl mouth
  • corsodyl mouthwash
  • corsodyl original mouthwash
  • corsodyl treatment mouthwash

How the Brand Demand Index is measured

Other head-to-heads among oral care brands

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