Brandwave

Colgate vs Philips Sonicare:Which is more popular in New Zealand?

In October 2026, Colgate had more branded searches than Philips Sonicare among oral care brands in New Zealand. Colgate had about 5,520 branded searches, while Philips Sonicare had 4,370. Colgate made up 24.4% of all oral care brand searches we track, and Philips Sonicare accounted for 19.3%. When we asked ChatGPT and Google AI Overviews about oral care brands, Colgate appeared in all five answers and Philips Sonicare in one. Colgate was mentioned before Philips Sonicare in every answer.

Among oral care brands in New Zealand in October 2026

Who do people search for more?

Colgate, about 26% more searches than Philips Sonicare

Colgate 5.5K searchesPhilips Sonicare 4.4K searches

Who does AI mention more?

Colgate, mentioned in every answer we collected

Colgate in 5 of 5Philips Sonicare in 1 of 5

Who does AI recommend more?

Colgate, named ahead of Philips Sonicare in every answer

Colgate first in 5Philips Sonicare never first

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Top oral care brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Colgate appeared in all five answers. Philips Sonicare was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Colgate was listed before Philips Sonicare in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Colgate1st
  2. Sensodyne2nd
  3. Oral-B3rd
  4. Listerine4th
  5. Grin Natural5th
  6. Macleans6th
  7. Philips Sonicare7th
  8. Waterpik–
  9. Corsodyl–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Colgate5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sensodyne4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oral-B4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Grin Natural2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Macleans2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Philips Sonicare1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Listerine1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Waterpik0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Corsodyl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about oral care brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Colgate or Philips Sonicare more popular in search?

This chart shows how often people search Google for Colgate and Philips Sonicare by name. Each line represents a brand's share of searches for all nine oral care brands we track, month by month, from searches in New Zealand.

Colgate and Philips Sonicare among oral care brands in New Zealand, by month

Share of searches by month for Colgate, Philips Sonicare. The figures are in the table below the chart.

View monthly share of searches table
MonthColgateSensodynePhilips SonicareOral-BListerineWaterpikGrin NaturalMacleansCorsodyl
Nov 202522.4%14.5%18.3%14%10.1%13.4%4.9%1.8%0.7%
Dec 202527.7%13.8%15.7%12.3%9.5%14.9%4.3%1.1%0.74%
Jan 202628%17%15.4%12.4%10.8%8.5%5.2%1.6%1%
Feb 202626.1%19.6%14.6%12%10.4%9.5%5.4%1.2%1.2%
Mar 202628.5%19.1%14.7%11.9%10.4%8%4.7%1.7%0.99%
Apr 202627.8%21%15.7%10.9%10.1%7.8%4.6%1.1%0.9%
May 202627.3%21%16%11.1%10.6%7%5%1.3%0.65%
Jun 202625.4%22.1%16.2%11%10.7%7.4%5.3%1.3%0.57%
Jul 202625.1%25.9%17.7%10%9.8%5%4.3%1.5%0.6%
Aug 202625.1%23.5%18.3%10.2%10%6.3%4.7%1.3%0.53%
Sep 202625.5%21.3%17.5%12.3%9.3%6.7%5.4%1.1%0.67%
Oct 202624.4%21.5%19.3%11.5%9.5%7.1%5%1.2%0.35%

How has branded search for Colgate and Philips Sonicare changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand oral care brands in October 2026?

2 changes

  1. In October 2026, Philips Sonicare gained share of searches among oral care brands in New Zealand, from 17.5% to 19.3%.

  2. In October 2026, Colgate lost share of searches among oral care brands in New Zealand, from 25.5% to 24.4%.

How are Colgate’s and Philips Sonicare’s branded searches counted?

21 search terms

Brandwave collects information about searches that people make online using Colgate’s and Philips Sonicare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Colgate

9 branded search terms

  • colgate
  • colgate brush
  • colgate electric brush
  • colgate mouthwash
  • colgate total
  • colgate total toothpaste
  • colgate water flosser
  • colgate wisp
  • paste colgate

Philips Sonicare

12 branded search terms

  • 4300 sonicare
  • philip sonicare 4100
  • philips sonicare
  • philips sonicare 2100
  • philips sonicare heads
  • philips sonicare toothbrush
  • philips sonicare toothpaste
  • philipssonicare
  • sonicare
  • sonicare 4100
  • sonicare tooth
  • sonicare toothbrush heads

How the Brand Demand Index is measured

Other head-to-heads among oral care brands

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