Brandwave

Colgate vs Sensodyne:Which is more popular in New Zealand?

In October 2026, Colgate had more branded searches than Sensodyne among oral care brands in New Zealand. Colgate had about 5,520 branded searches, while Sensodyne had 4,870. Colgate made up 24.4% of all oral care brand searches we track, and Sensodyne accounted for 21.5%. When we asked ChatGPT and Google AI Overviews about oral care brands, Colgate appeared in all five answers and Sensodyne in four. Colgate was mentioned before Sensodyne in every answer.

Among oral care brands in New Zealand in October 2026

Who do people search for more?

Colgate, about 13% more searches than Sensodyne

Colgate 5.5K searchesSensodyne 4.9K searches

Who does AI mention more?

Colgate, mentioned in every answer we collected

Colgate in 5 of 5Sensodyne in 4 of 5

Who does AI recommend more?

Colgate, named ahead of Sensodyne in every answer

Colgate first in 5Sensodyne never first

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Top oral care brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Colgate appeared in all five answers. Sensodyne was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Colgate was listed before Sensodyne in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Colgate1st
  2. Sensodyne2nd
  3. Oral-B3rd
  4. Listerine4th
  5. Grin Natural5th
  6. Macleans6th
  7. Philips Sonicare7th
  8. Waterpik–
  9. Corsodyl–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Colgate5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sensodyne4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oral-B4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Grin Natural2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Macleans2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Philips Sonicare1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Listerine1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Waterpik0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Corsodyl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about oral care brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Colgate or Sensodyne more popular in search?

This chart shows how often people search Google for Colgate and Sensodyne by name. Each line represents a brand's share of searches for all nine oral care brands we track, month by month, from searches in New Zealand.

Colgate and Sensodyne among oral care brands in New Zealand, by month

Share of searches by month for Colgate, Sensodyne. The figures are in the table below the chart.

View monthly share of searches table
MonthColgateSensodynePhilips SonicareOral-BListerineWaterpikGrin NaturalMacleansCorsodyl
Nov 202522.4%14.5%18.3%14%10.1%13.4%4.9%1.8%0.7%
Dec 202527.7%13.8%15.7%12.3%9.5%14.9%4.3%1.1%0.74%
Jan 202628%17%15.4%12.4%10.8%8.5%5.2%1.6%1%
Feb 202626.1%19.6%14.6%12%10.4%9.5%5.4%1.2%1.2%
Mar 202628.5%19.1%14.7%11.9%10.4%8%4.7%1.7%0.99%
Apr 202627.8%21%15.7%10.9%10.1%7.8%4.6%1.1%0.9%
May 202627.3%21%16%11.1%10.6%7%5%1.3%0.65%
Jun 202625.4%22.1%16.2%11%10.7%7.4%5.3%1.3%0.57%
Jul 202625.1%25.9%17.7%10%9.8%5%4.3%1.5%0.6%
Aug 202625.1%23.5%18.3%10.2%10%6.3%4.7%1.3%0.53%
Sep 202625.5%21.3%17.5%12.3%9.3%6.7%5.4%1.1%0.67%
Oct 202624.4%21.5%19.3%11.5%9.5%7.1%5%1.2%0.35%

How has branded search for Colgate and Sensodyne changed in New Zealand over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending October 2026: Sensodyne took it in July 2026, Colgate took it in August 2026.
  • Across the 12 months ending October 2026, Colgate’s share of searches among oral care brands in New Zealand moved from 22.4% to 24.4%, and its estimated monthly branded searches moved from 3.2K to 5.5K.
  • Across the 12 months ending October 2026, Sensodyne’s share of searches among oral care brands in New Zealand moved from 14.5% to 21.5%, and its estimated monthly branded searches moved from 2.1K to 4.9K.

How did search popularity change for New Zealand oral care brands in October 2026?

2 changes

  1. In October 2026, Colgate lost share of searches among oral care brands in New Zealand, from 25.5% to 24.4%.

  2. Estimated monthly branded searches for Sensodyne in New Zealand rose 136.4% over 12 measured months, from 2.1K to 4.9K in October 2026.

How are Colgate’s and Sensodyne’s branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Colgate’s and Sensodyne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Colgate

9 branded search terms

  • colgate
  • colgate brush
  • colgate electric brush
  • colgate mouthwash
  • colgate total
  • colgate total toothpaste
  • colgate water flosser
  • colgate wisp
  • paste colgate

Sensodyne

8 branded search terms

  • protect repair sensodyne
  • sensitive sensodyne toothpaste
  • sensodyne
  • sensodyne electric toothbrush
  • sensodyne enamel
  • sensodyne rapid relief
  • sensodyne toothbrush
  • sensodyne toothpaste

How the Brand Demand Index is measured

Other head-to-heads among oral care brands

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