Brandwave

Colgate vs Hismile:Which is more popular in New Zealand?

In October 2026, Colgate had more branded searches than Hismile among teeth whitening strip brands in New Zealand. Colgate had about 5,350 branded searches, while Hismile had 4,040. Colgate made up 47% of all teeth whitening strip brand searches we track, and Hismile accounted for 35.5%. When we asked ChatGPT and Google AI Overviews about teeth whitening strip brands, Hismile appeared in three of the five answers and Colgate in none.

Among teeth whitening strip brands in New Zealand in October 2026

Who do people search for more?

Colgate, about 32% more searches than Hismile

Colgate 5.3K searchesHismile 4K searches

Who does AI mention more?

Hismile, mentioned in 3 of 5 answers, Colgate in 0

Hismile in 3 of 5Colgate in 0 of 5

Who does AI recommend more?

Hismile, the only one of the two named

Hismile first in 3Colgate never named

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Top teeth whitening strip brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hismile was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Colgate did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Oral-B1st
  2. Hismile2nd
  3. Colgate–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Oral-B4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hismile3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Colgate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about teeth whitening strip brands

5 answers

  • Asked ChatGPT

    “Which teeth whitening strip brand should I buy in New Zealand?”

    1. 1Oral-B
    2. 2Hismile

  • Asked ChatGPT

    “What are the best teeth whitening strip brands in New Zealand?”

    1. 1Oral-B
    2. 2Hismile

  • Asked ChatGPT

    “What's the best teeth whitening strip brand in New Zealand for whiter teeth?”

    1. 1Oral-B
    2. 2Hismile

  • Searched Google, AI Overview

    “best whitening strips”

    1. Searched Google, AI Overview

      “at home whitening strips”

      1. 1Oral-B

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is Colgate or Hismile more popular in search?

    This chart shows how often people search Google for Colgate and Hismile by name. Each line represents a brand's share of searches for all three teeth whitening strip brands we track, month by month, from searches in New Zealand.

    Colgate and Hismile among teeth whitening strip brands in New Zealand, by month

    Share of searches by month for Colgate, Hismile. The figures are in the table below the chart.

    View monthly share of searches table
    MonthColgateHismileOral-B
    Nov 202523.5%63.5%13%
    Dec 202539%45.7%15.3%
    Jan 202646.2%36%17.8%
    Feb 202645%36.8%18.2%
    Mar 202641.7%42.2%16.1%
    Apr 202644%39.9%16.1%
    May 202630.5%56.9%12.6%
    Jun 202633.2%52.7%14.1%
    Jul 202633.5%54%12.5%
    Aug 202637.1%49.9%13%
    Sep 202637.4%47.6%15.1%
    Oct 202647%35.5%17.6%

    How has branded search for Colgate and Hismile changed in New Zealand over the last 12 months?

    3 findings
    • The lead changed hands 5 times in the 12 months ending October 2026: Colgate took it in January 2026, Hismile took it in March 2026, Colgate took it in April 2026, Hismile took it in May 2026, Colgate took it in October 2026.
    • Across the 12 months ending October 2026, Colgate’s share of searches among teeth whitening strip brands in New Zealand moved from 23.5% to 47%, and its estimated monthly branded searches moved from 3.1K to 5.3K.
    • Across the 12 months ending October 2026, Hismile’s share of searches among teeth whitening strip brands in New Zealand moved from 63.5% to 35.5%, and its estimated monthly branded searches moved from 8.4K to 4K.

    How did search popularity change for New Zealand teeth whitening strip brands in October 2026?

    2 changes

    1. In October 2026, Colgate overtook Hismile to become the leader among teeth whitening strip brands in New Zealand, with 47% of the searches.

    2. In October 2026, Hismile lost share of searches among teeth whitening strip brands in New Zealand, from 47.6% to 35.5%.

    How are Colgate’s and Hismile’s branded searches counted?

    17 search terms

    Brandwave collects information about searches that people make online using Colgate’s and Hismile’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Colgate

    8 branded search terms

    • colgate
    • colgate brush
    • colgate electric brush
    • colgate mouthwash
    • colgate total
    • colgate water flosser
    • colgate wisp
    • paste colgate

    Hismile

    9 branded search terms

    • hi smile
    • hi smile mouthwash
    • hi smile stripes
    • hi smile toothbrush
    • hismile
    • hismile mouthwash
    • hismile strip
    • hismile toothbrush
    • hismile whitening

    How the Brand Demand Index is measured

    Other head-to-heads among teeth whitening strip brands

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