Colgate vs Oral-B:Which is more popular in New Zealand?
In October 2026, Colgate had more branded searches than Oral-B among teeth whitening strip brands in New Zealand. Colgate had about 5,350 branded searches, while Oral-B had 2,000. Colgate made up 47% of all teeth whitening strip brand searches we track, and Oral-B accounted for 17.6%. When we asked ChatGPT and Google AI Overviews about teeth whitening strip brands, Oral-B appeared in four of the five answers and Colgate in none.
Who do people search for more?
Colgate, about 3 searches for every 1 for Oral-B
Who does AI mention more?
Oral-B, mentioned in 4 of 5 answers, Colgate in 0
Who does AI recommend more?
Oral-B, the only one of the two named
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Top teeth whitening strip brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Oral-B was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Colgate did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about teeth whitening strip brands
5 answers
Asked ChatGPT
“Which teeth whitening strip brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best teeth whitening strip brands in New Zealand?”
Asked ChatGPT
“What's the best teeth whitening strip brand in New Zealand for whiter teeth?”
Searched Google, AI Overview
“best whitening strips”
Searched Google, AI Overview
“at home whitening strips”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Colgate or Oral-B more popular in search?
This chart shows how often people search Google for Colgate and Oral-B by name. Each line represents a brand's share of searches for all three teeth whitening strip brands we track, month by month, from searches in New Zealand.
Share of searches by month for Colgate, Oral-B. The figures are in the table below the chart.
View monthly share of searches table
| Month | Colgate | Hismile | Oral-B |
|---|---|---|---|
| Nov 2025 | 23.5% | 63.5% | 13% |
| Dec 2025 | 39% | 45.7% | 15.3% |
| Jan 2026 | 46.2% | 36% | 17.8% |
| Feb 2026 | 45% | 36.8% | 18.2% |
| Mar 2026 | 41.7% | 42.2% | 16.1% |
| Apr 2026 | 44% | 39.9% | 16.1% |
| May 2026 | 30.5% | 56.9% | 12.6% |
| Jun 2026 | 33.2% | 52.7% | 14.1% |
| Jul 2026 | 33.5% | 54% | 12.5% |
| Aug 2026 | 37.1% | 49.9% | 13% |
| Sep 2026 | 37.4% | 47.6% | 15.1% |
| Oct 2026 | 47% | 35.5% | 17.6% |
How has branded search for Colgate and Oral-B changed in New Zealand over the last 12 months?
3 findings
- Colgate was ahead of Oral-B in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Colgate’s share of searches among teeth whitening strip brands in New Zealand moved from 23.5% to 47%, and its estimated monthly branded searches moved from 3.1K to 5.3K.
- Across the 12 months ending October 2026, Oral-B’s share of searches among teeth whitening strip brands in New Zealand moved from 13% to 17.6%, and its estimated monthly branded searches moved from 1.7K to 2K.
How did search popularity change for New Zealand teeth whitening strip brands in October 2026?
2 changes
In October 2026, Colgate overtook Hismile to become the leader among teeth whitening strip brands in New Zealand, with 47% of the searches.
In October 2026, Oral-B gained share of searches among teeth whitening strip brands in New Zealand, from 15.1% to 17.6%.
How are Colgate’s and Oral-B’s branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Colgate’s and Oral-B’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among teeth whitening strip brands
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